1. Health Media Service
iPad App
Case Study
Fresh Digital Group

2. CLIENT BACKGROUND
Jabari C. Reeves, MD is a
doctor at the Emanuel Medical
Center in Turlock, California
with over 7 years of medical
experience, where he works in
Emergency Medicine. He
received his medical
education from University of
California Los Angeles – David
Geffen School of Medicine
and is board certified for
Emergency Medicine.
Fresh Digital Group

3. CURRENT MEDICAL CHALLENGE
Patient treatment education is not a priority for
many hospitals primarily due to the fact that there
is just too much going on throughout the work day.
This is one of the main reasons for hospital re-
admittance and a reason billions of dollars are
spent by hospitals, insurance, and patients on re-
admittance each year.

4. PROJECT OVERVIEW
• Develop a model for using a video and information
platform in the Emergency Room treatment
process.
• Create an intuitive app that is easy to navigate
even during the most stressful of times.
• Provide a means of achieving significant cost
savings and a reduced liability through optimizing
& automating standard ER procedures of any
hospital.
• Most importantly improve communication between
patient and medical professional through
education.

5. Health Media Service
(HMS) Overview
Language Selection
• The HMS application
allows the patient to select
a language preference
(currently English or
Spanish).
• The selection of languages
will grow further with
development and as growth
in adoption occurs through
various areas in the United
States.

6. Health Media Service
(HMS) Overview
Video Selection
• Currently there are six
informational videos for
patients to view. These
videos pertain to
treatments to the
Emergency Room
• The selection of videos
will expand to include
other treatments and
procedure, as well as
disease-specific
information

7. Health Media Service
(HMS) Overview
Videos
• Each video will be
narrated by a certified
medical professional and
will explain, in layman’s
term, what each
treatment entails.
• The video will show an
actual demonstration of
the treatment, so the
patient can understand
the treatment better.
• At the end, the video will
list and describe each
possible complication.

8. MARKET OVERVIEW
• HMS intends to focus on the Hospital Information Systems
(HIS) market which was valued at $7.8 billion in 2009 and is
forecast to reach $18 billion in 2016.
• The growth in the market is primarily driven by government
initiatives, hospitals trying to increase workflow efficiency
and reimbursements provided by governments.
• The total number of all U.S. hospitals is 5,795 currently and
each of them have a need for affordable patient education
solutions.
• HMS will focus on all hospitals looking to update their HIS
as our platform will greatly increase its efficiency and
reduce medical errors, thus improving patient’s safety and
quality of care.

9. Fresh Digital Group
111 East 77th Street
New York, NY 10075
www.freshdigitalgroup.com
info@freshdigitalgroup.com