1. Martin Ruskov
TOSMI 2009
Media for the Web
August, 10-16
2. Web 1.o vs Web 2.o
DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
mp3.com Napster
Britannica Online Wikipedia
personal websites blogging
evite upcoming.org and EVDB
domain name speculation search engine optimization
page views cost per click
screen scraping web services
publishing participation
content management systems wikis
directories (taxonomy) tagging ("folksonomy")
stickiness syndication
Tim O'Reilly, What Is Web 2.o, 2005
3. Microcontent
and Social Media
●
“Technology becomes more transparent;
attention is focused on content”
●
“Organized around people rather than
traditional computer hierarchies of directory
trees”
●
“Web 2.o tools are built to combine
microcontent from different users with shared
interest”
Alexander&Levine, Web 2.o Storytelling: Emergence of a New Genre, 2008
4. Evolutionary Change
●
Internet is about
networked information
●
Web 2.o is about
networked people
5. Elements of Web 2.o
●
Dynamic content, focused on
user experience
●
Open standards allow connectivity
and reusability
●
Users generate content and
semantics
22. Content
Authors User
●
Text ●
Comments
●
Audio/visual ●
Tags and
content categories
●
Multimedia ●
Voting and
ranking
23. Free Distribution
●
Word-of-Mouth marketing
●
Involves external authors and
promotes innovation
●
Product development
starts with release, not finishes
24. Why Own Site
●
Establishment of online brands
●
Preservation of product
rights ownership
●
Escape from site provider restrictions
●
Delivery of unique services
26. Open Source
●
Light-weight and
widely available applications
●
Can be freely used and modified
●
Includes functionality, necessary for
average everyday use
29. Web Services
●
Access to content via
web requests or programming
interface (API)
●
Sites provide documentation for the
services they provide
●
Allows integration of independent
information systems
30. Rich Internet Applications
●
Full desktop functionality within a
browser
●
Multi-platform and browser-
independent
●
Outstanding internet security