In FMCG and distribution oriented companies, competitive advantage in product, price or process single handedly differentiate a company from others. However in today’s competitive market, the single most driver for a company to combat the competition and capture market share is improving field productivity. DNA (Distribution Network Automation) is a suite of mobile powered enterprise applications designed by Mobien on its award winning iNotify on Demand mpobile application platform streamlines the field operations. It enables the field guys to effortlessly conduct processes like order booking, payment collections, filing daily call reports, merchandising operations etc in real time. At the same time, the system will pro-actively present various KPIs like customer 360 degree views, analytical dashboards, scheme calculators etc that help sales guys up-sell and cross-sell and maximise their operational efficiency.

1. http://www.mobientech.com

2. In FMCG and distribution oriented companies, competitive advantage in product, price or
process single handedly differentiate a company from others. However in today’s competitive
market, the single most driver for a company to combat the competition and capture market
share is improving field productivity.
Most of the traditional sales force automation solutions that get used by the FMCG companies
would only tackle the quantitive aspect of the business process. However the key to boost the
productivity of the sales guys is ability to provide accurate business information about sales,
schemes , analytics around the resellers and more importantly a holistic 360 degrees view of
their customers.
DNA (Distribution Network Automation) is a suite of mobile powered enterprise applications
designed by Mobien on its award winning iNotify on Demand mpobile application platform streamlines the
field operations. It enables the field guys to effortlessly conduct processes like order booking, payment
collections, filing daily call reports, merchandising operations etc in real time. At the same time, the system
will pro-actively present various KPIs like customer 360 degree views, analytical dashboards, scheme
calculators etc that help sales guys up-sell and cross-sell and maximise their operational efficiency.
DNA streamlines the process from secondary order taking, order execution from primary channel to
optimising inventory in the whole value chain. This will single handedly help companies to make their
distribution processes more agile owing to availability of data in real time across the value chain.
DNA can integrate with host of enterprise business systems
non-intrusively enabling the decision making process in real
time. DNA offers companies a very sound ROI (Return on
Investment) model owing to the objective benefits that it
brings on the table.
✦
Improved sales efficiency
✦
Reduced “lost sales” scenarios
✦
Reduced turn arounds at each node in the value
chain
✦
Improved logistics - Reduced primary and secondary
logistics costs
✦
Real time control over field operations leading to a pro-active decision process
✦
Measurability and accountability to each aspect of the distribution process

3. DNA primarily has 3 application modules - DNA Mobile
for the field reps, DNA Back office for the sales &
marketing management teams, stockiests & distributors
and DNA Admin for the system administrators. DNA is
available in two variants - an on-premise license based
implementation or Cloud enabled SAAS (software as a
service) model in a pay-per-use mode.
DNA has following application sub modules that
companies could choose from depending upon their
operations and nature of business. It’s completely flexible
architecture enables you to choose the right modules or
even stagger your investments while reaping the benefits of mobile technology.
Sales order
management
Marketing
Management
Customer
Management
Analytics and
Reporting
Expense
Management
Administration
Order Taking
Route Planning
Customer 360
Degrees
Dashboards &
Reporting
Expense capture
User
management
Order Approvals
Activity Planning
Performance
Monitoring
KPI Information
E-filing of
expense reports
Device
Management
Inventory
Visit & Activity
Reporting
Schemes
Transaction
exceptions
Expense
approvals
Transaction logs
Sales schemes
Merchandising
Analytics
Foot fall tracking
Master data
management
Sales Planning
Competition
tracking
Alerts
Device Health

4. DNA Back Office application ensures that sales
managers are in complete control of the field operations.
It lets them plan, monitor the execution and then take
appropriate decisions in real time. DNA Back office offers
multiple dashboards to sales managers for them to get
360 degrees analytical information about sales, customers
and field operations.
DNA Back Office also has an integrated scheme
designer module which lets managers and top
management create complex sales promotion schemes
and also measure the impact of the same.
DNA Back Office has dynamic reporting engine which
lets managers generate reports on sales, customers,
schemes, market coverage and merchandising status. An
integrated sales target module is a top-down target
monitoring engine, fully connected at each level in the
company. It proactively monitors each of the levels in the
heirarchy in terms of target achievement and offers a
cockpit view to the senior management.
DNA Also has an integrated Admin Interface which
lets administrators do all the data, user management
etc. It enables administrators to create user logins,
allocate devices to them. So that users can
remotely install the applications on their
device. DNA Admin App also lets
administrators manage the devices remotely
to ensure uninterrupted operations in the
field. Device Health console lets them manage
and monitor all the hardware and software
assets on their devices.

5. Available on
• On Premise mode
• Hosted Cloud
Compatible with
• Android 4.x
• iPhone 6.x*
• Windows Phone*
Mobien Technologies Private Limited
India
North America
5th Floor, Manikchand Mantri Galleria,
CTS # 996, Near Deep Bunglow Chowk,
Model Colony, Pune 411 016. India
708 ~ 3590 Kaneff Crescent,
Mississauga,ON L5A 3X3,
Canada
Thailand
Malaysia
Philippines
968, Sukumvit,
101/1 Sukumvit Road,
Bangkok – 10260 Thailand.
14 First Floor Jalan SS3/33, 47300
Petaling Jaya, Selangor DE,
Malaysia
169 Eastgate Center, Edsa
Mandaluyong City, Metro Manila
1600, Philippines.
dna@mobientech.com
Call our Sales hotline on +91 915888 2706