2. Brief Intro of TATA MOTORS
 World’s today is fast paced, intermediate, world where people are
asking for new answer mobility, India’s leading automotive company
tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the
leader in commercial vehicles in each segment, and among the top
three in passenger vehicles with winning products in the compact,
midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the
world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile
industry's anti-pollution efforts by introducing cleaner engines.
Therefore Tata Motors Limited is always committed to understanding
customer needs.

3. Tata group was founded by JAMSHEDJI TATA in 1945.
Tata motors is a part of Tata group.
Tata Motors was founded by RATAN TATA.
It tied-up with Daimler-Benz and entered Commercial vehicle
segment in 1954.
 In 1992, it entered Small vehicle segment.
The headquarter of Tata group is in Mumbai.
History

4. “Most admired by our customers,
employees, business partners and
shareholders for the experience and
value they enjoy from being with
us.”
“To be passionate in anticipating and
providing the best vehicles and
experiences that excite our
customers globally.”

5. Organizational Structure:- Line and Staff Structure.!

6. The foundation of the company’s growth is a deep
understanding of economic stimuli and customer needs, and the
ability to translate them into customer-desired offerings through
leading edge R&D.
Employing 1,400 scientists and engineers, Tata Motors’ Research
and Development team is ahead of the pack in India’s market and
right with the rest of the field internationally.
Among Tata’s firsts are “the first indigenously developed Light
Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998,
the Tata Indica, India's first fully indigenous passenger car,” as well
as the increasingly famous Tata Nano, which is projected to be the
world’s cheapest production car.

7. Managerial Structure:-
Managing Director
Mr. Karl Slym
Chief Human Resources Officer
Mr. Prabir Jha
Executive Director,Quality
Mr. Satish Balkrishna Borwankar
Executive Director, Commercial Vehicles
Business Unit
Mr. Ravindra Pisharody
President and Chief Financial Officer
Mr. C Ramakrishnan
President and Head, Passenger Vehicles
Business Unit
Mr. Ranjit Yadav
President and Head, Engineering
Research Centre
Dr. Tim Leverton
Sr. Vice President,Purchasing & Supply
Chain
Mr. Venkatram Mamillapalle

8. Work Specializations
Passenger & Utility Vehicles:- Tata Sumo,Tata Safari,Tata Indica,
Tata Indigo, tata Marina,
Tata Winger,Tata Magic,
Tata Nano
Commercial Vehicles:- Tata Ace,Tata 407 Ex and Ex2,Tata 709 Ex,
Tata 809 Ex and Ex2, Tata 909 Ex and Ex2,
Tata 1109,Tata Starbus.

9. Concept Vehicles:- Aria Roadster, Aria Coupe, Tata Indiva,
Tata Xover, Tata Prima.
Military vehicles:- Tata LSV, Tata 2 Stretcher Ambulance,
Tata 407 Troop Carrier, Tata SD 1015 TC.

10. Plants
Jamshedpur:- Truck Factory, Engine Factory, Cab & Cowl
Factories.
Pune:- Production Engineering Division,
press tools, jigs, fixtures, gauges, metal pattern and special tools
Lucknow:- Manufacturing of Commercial Vehicles,modern Buses,
CNG & RE Buses.
Patnagar:- Manufacturing of mini-truck Ace and the passenger carrier Magic.
Sanand:- Manufacturing of Tata Nano.

11. Decision making authority is Centralized or Decentralized?
It is Decentralized.
It is Effective.

12. Social Responsibility
•“A Company that cares about the future”
•Committed to corporate social responsibility.
•Signed the United Nations Global Compact.
•Environmentally-friendly products and technology
•Two main concerns:
•Reduction of pollution
•Restoration of ecological balance
•Implemented soil and water conservation programs
•Cleaner Engines
•Advanced emission-testing labs
•Developing alternate fuel engines
•Sewage treatment facilities
•Encourages tree planting

13. Milestones
 Tata Motors enters Bangladesh’s new
car market
 Tata Ace races through the one-million
mark in just 2,680 days.
 Tata Safari Storme, the Real SUV, hits
the road
 Launch of PT Tata Motors Indonesia
 Tata Motors plant at Dharwad comes on
stream
 Tata Motors enters into distribution

14. Challenges
• Tata Motors relies heavily on its sales in India.
• Tata Motors now faces stiff competition from fellow
compatriots like Mahindra, Maruti as well as multinational
brands like Toyota and Chevrolet.
• It has faced controversy over developing the ‘Nano’.
• Ashok Leyland, Tata's biggest competitor in the Indian
heavy commercial vehicle market.

15. Conclusion
• Tata Motors has been at the forefront of the Indian automobile
industry's anti-pollution efforts by introducing cleaner engines.
Therefore Tata Motors Limited is always committed to
understanding customer needs.
• The name of TATA itself says it all –
 Trust
 Acceptability
 Transparency
 Accountability