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Learning questions ch 5
1.
TOP 10 Learning
Questions for Chapter 5 Creating Customer Value, Satisfaction, and Loyalty Maria Nicole Pauline Cruz Sept. 2, 2010
2.
3.
Total Customer Satisfaction
Perceived performance satisfaction
4.
5.
6.
7.
Customer Churn
8.
9.
10.
11.
Modern Customer-Oriented Organization
Customer Customer
12.
13.
14.
15.
Measuring Satisfaction
16.
17.
18.
19.
Profitable Customer Cost
of Attracting Cost of Selling Cost of servicing Customer Lifetime
20.
21.
22.
23.
24.
25.
26.
Measures of Satisfaction
27.
28.
29.
30.
Using a database
DATABASE Prospects Reactive customers Deepen loyalty Avoid mistakes Target offers
31.
32.
33.
34.
Data warehouse DATAWAREHOUSE
Capture Query Analyze inferences Total Customer Relationship
35.
36.
37.
38.
Using the Database
DATABASE Prospects Reactive customers Deepen loyalty Avoid mistakes Target offers
39.
40.
41.
TOP 10 Learning
Questions for Chapter 5 Creating Customer Value, Satisfaction, and Loyalty Maria Nicole Pauline Cruz Sept. 2, 2010
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