2. MMSpark.com Resources….
Freebies & Guides
12 Top Social Media Tips
Mmspark.com/mmfreebie
Information packed webinars
http://mmspark.com/webinars/
3. I’m delighted to introduce Jeremy
(Jem) Silverstone of Purple Marketing
Purple-marketing.net
4. Jem and I met at a local networking
event and some of Jem’s insights
were so thought-provoking I asked to
interview him and find out more
5. This is good old-fashioned marketing
at its best! When you’re immersed in
the fast-paced online world it can be
easy to lose sight of the basics as
you strive to keep up with the latest
strategies
6. It’s quite a wake up call when you
realise there are clients, sales and
new business right under your nose!
(*duh*)
8. Jem’s talk has changed some of my thinking and
strategies for 2014 so grab a coffee, listen in, and
see how many of these learning points might apply
to your business….. (apologies for the sound quality
on some of my questions. Fortunately, for the most
part, Jem is speaking and his part – the important
part – is crystal clear!)
Gplusvideos.s3.amazonaws.com/Jem%20Silverstone%20Interview.mp3
9. Major Insights & Golden Nuggets
Why attracting new clients shouldn’t be your #1
priority
Jem’s secret to converting lukewarm contacts
into customers (so obvious when you hear it
you’ll kick yourself!)
One of the biggest marketing mistakes small
business owners make (this will make you
cringe!)
10. Major Insights & Golden Nuggets
How to use your social media contacts more
effectively
Why small businesses are obsessed with
expanding their contacts but don’t spend time
connecting with them
The reason 70-80% of customers change their
supplier and how you can prevent this
happening to you
11. Major Insights & Golden Nuggets
How to win friends and influence people by
providing solutions
Jem’s tips on “how to sell without selling”
The single most effective question to ask
potential clients (this is brilliant, and see how
well it works with a live example!)
12. Major Insights & Golden Nuggets
Last Summer Jem fulfilled a lifelong ambition –
hear about his incredibly moving and surreal
experience (and how he made this dream
come true)
Why you don’t need a USP (unique selling
proposition) but an ESP will win you business
How to create long-term business by turning
your clients into hero’s
13. Jem is a marketing expert, copywriter
and graphic designer and loves
working with clients from inception to
implementation