Mais conteúdo relacionado 2. MARKET ANALYSIS
NPD , 2011 2
12% . 2008 3.3% . 2013 16% 3800
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. 2011 4 30% 9.7%, 26%
. , 30% . (NPD)
2011 3 Mintel ,
. NPD 2010 12 2011 2 , , 30%,16%
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3. I buy fewer clothes on impuse or as a treat
I mainly buy clothes to replace worn-out items
I shop around comparing price before buying
I am shopping in less expensive stores than 12 months ago
I am shopping in the same stores but buying less expensive items
0 12.5 25 37.5 50
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6. Department store
Outlet
Speciality shop
Abroard
Airport
Third-party Web
Designer’s web
0 12.5 25 37.5 50
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7. Communications
PC time/ Session visit/
send/receive email
person person
Online shopping/travel
69:13:49 60 Download/newpaper,magazine
Online banking
64:52:24 54
Online Radio/Video
Total male 25-54 male
health information
0 22.5 45 67.5 90
<sourced from:eMarketer.com ‘Men Online’,2009>
wi-fi gadget .(eMarketer,2009)
.
25-54 . 2011 2
eMarketer.com , . (76%)
(68%), (61%), (50&), (49%) (44%) .
.
8. 70
Watching video on YouTube or Google
52.5
Read some’s blog
35
Download Podcast
Download or shared P2P 17.5
Create/work on own blog
0
Feel better Feel stronger connection
0 15 30 45 60
<sourced from:eMarketer.com ‘Men Online’,2009>
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. 63%
52% . 60%
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.( eMarketer.com,2009)
10. CASE STUDY: Mr Porter
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11. CASE STUDY: Mr Porter
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Notas do Editor \n \n \n \n \n \n \n \n \n \n \n \n
