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World2 Golden Co 09

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Morriss Partee
Morriss Partee

Presentation on why social media is the perfect fit for credit unions to get their word out, for the CU Association of Colorado's Open Thinking Summit held on 10/8/09 in Golden CO.

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BRINGING YOUR CU INTO WORLD 2.0 Morriss Partee
1 - Name 2 - Title 3 - CU Name 4 - What you hope to get out of today
WE ARE MORE NEEDED AND RELEVANT THAN EVER
HOW I GOT HERE
HOW YOU GOT HERE
SOCIAL MEDIA
COMMUNITY ENGAGEMENT
WEB 1.0 STATIC PAGES
WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
SOCIAL MEDIA/NETWORKING SITES
WORLD 2.0: I can get • ANY information about • ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I can’t get lost, either)
GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!
100 YEARS AGO
What never worked for us
Word of Mouth
Countries by Population 1. China 1,337 m 2. India 1,162 m 3. United States 306 m 4. Facebook 300 m 5. Indonesia 230 m
Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTH? craigslist
What should I do now?
CU social media case studies Common Wealth CU, Alberta, Young & Free Vancity CU, Vancouver, Change Everything Verity CU, Seattle, We are V blog Carolina Postal CU, NC, I love my hoopty UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Maine State CU, Augusta, Flickr photo contest South Carolina FCU, Charleston, Y&F SC Vantage CU, St. Louis, Twitter Banking
Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
MemberNote
MemberNote 29% 41-55 28% 25-40 23% 56+ 11% 18-24
Twitter Banking Vantage CU St. Louis, MO http://www.myvcu.com
Blogging the Corporate CU MELTDOWN http://unrealizedlosses.blogspot.com
TIME TO JUMP IN!
Join/Participate in YOUR online community: www.EverythingCU.com
Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on EverythingCU, Facebook, Twitter, LinkedIn Today’s slides are on Slideshare.net

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World2 Golden Co 09

  • 1. BRINGING YOUR CU INTO WORLD 2.0 Morriss Partee
  • 2. 1 - Name 2 - Title 3 - CU Name 4 - What you hope to get out of today
  • 3. WE ARE MORE NEEDED AND RELEVANT THAN EVER
  • 5. HOW YOU GOT HERE
  • 9. WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
  • 11.
  • 12. WORLD 2.0: I can get • ANY information about • ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I can’t get lost, either)
  • 13. GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!
  • 17. Countries by Population 1. China 1,337 m 2. India 1,162 m 3. United States 306 m 4. Facebook 300 m 5. Indonesia 230 m
  • 18. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
  • 19. 56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
  • 20. SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTH? craigslist
  • 21.
  • 22. What should I do now?
  • 23. CU social media case studies Common Wealth CU, Alberta, Young & Free Vancity CU, Vancouver, Change Everything Verity CU, Seattle, We are V blog Carolina Postal CU, NC, I love my hoopty UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Maine State CU, Augusta, Flickr photo contest South Carolina FCU, Charleston, Y&F SC Vantage CU, St. Louis, Twitter Banking
  • 24.
  • 25.
  • 26. Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
  • 27. What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
  • 28.
  • 29. New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
  • 30.
  • 31.
  • 33. MemberNote 29% 41-55 28% 25-40 23% 56+ 11% 18-24
  • 34. Twitter Banking Vantage CU St. Louis, MO http://www.myvcu.com
  • 35. Blogging the Corporate CU MELTDOWN http://unrealizedlosses.blogspot.com
  • 37. Join/Participate in YOUR online community: www.EverythingCU.com
  • 38. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on EverythingCU, Facebook, Twitter, LinkedIn Today’s slides are on Slideshare.net