Bringing Your CU into World 2.0
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Webinar delivered by Morriss Partee on July 19, 2007 from Spokane WA.
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Bringing Your CU into World 2.0
- 1. BRINGING YOUR CU INTO WORLD 2.0 On-Brand Marketing Morriss Partee ©2005 EverythingCU.com and Denise Wymore
- 2. THE QUESTION ON YOUR MIND: WHO THE HECK ARE YOU? MORRISS PARTEE chief experience officer
- 3. SESSION’S AGENDA 1. DEFINITIONS 2. WHY SHOULD I CARE? 3. WHERE WOULD I START? 4. HOW MUCH DOES IT COST?
- 4. WHAT IS WEB 2.0?
- 5. WEB 1.0= STATIC PAGES
- 7. WHAT IS SOCIAL MEDIA?
- 8. WEB SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
- 9. WHAT IS WORLD 2.0?
- 10. THE WEB HAS FUNDAMENTALLY CHANGED WHO WE ARE AS PEOPLE AND HOW WE LIVE IN THE WORLD
- 11. WORLD 2.0= NEW WAYS OF THINKING, INTERACTING, BELONGING, MARKETING, AND COMMERCE IN BOTH THE ONLINE AND PHYSICAL WORLD
- 12. FLICKR
- 13. WEBKINZ
- 14. GOOGLE EARTH
- 15. ANY QUESTIONS ABOUT THE DEFINITIONS OF • WEB 2.0 • SOCIAL MEDIA • WORLD 2.0 ?
- 16. WHY SHOULD I CARE ABOUT WORLD 2.0 AND SOCIAL MEDIA?
- 17. Reason One: REACHING YOUTH (and everyone else)
- 18. Reason Two: TRADITIONAL MARKETING DOES NOT WORK FOR US
- 19. Reason Three: TELL YOUR STORY
- 20. Reason Four: ENGAGE YOUR MEMBERS
- 21. Reason Five: “COMMUNITY” CAN’T BE REPLICATED
- 22. Reason Six: COMMUNICATE FAST
- 23. Reason Seven: THEY’RE GONNA TALK ABOUT YOU ANYWAY
- 25. MYSPACE IS MY SPACE
- 26. craigslist
- 27. HOW DO I GET STARTED?
- 28. EXISTING COMMUNITIES YOUR ORIGINAL SPONSOR
- 29. EXISTING COMMUNITIES ONLINE DISCUSSION GROUPS RELEVANT BLOGS
- 30. MAJOR NETWORKING & SHARING SITES Facebook LinkedIn YouTube Flickr Wikipedia Second Life Prosper
- 31. START YOUR OWN COMMUNITIES CREATE A BLOG
- 32. START YOUR OWN COMMUNITIES WHY CREATE A BLOG? INFORM, INFLUENCE, INSPIRE
- 33. CREATING A BLOG IS YOUR CU READY?
- 34. READY FOR A BLOG? 1. FREE AND OPEN DISCUSSION 2. BE PREPARED FOR NEGATIVITY AND READY TO RESPOND 3. CONTRIBUTE REGULARLY 4. UNDERSTAND THAT IT’S NOT A DIRECT REVENUE SOURCE
- 35. GETTING READY BEFORE YOU START LEARN BLOG ETIQUETTE http://weblogs.about.com/od/blogethics/
- 36. GETTING READY BEFORE YOU START BE A HUMAN BEING, NOT AN ORGANIZATION
- 37. TAKE ACTION! START YOUR BLOG NOW! PICK ONE: 1. BLOGGER - FREE 2. TYPEPAD - $ 14.95/mo. 3. WORDPRESS - FREE
- 38. TAKE ACTION! START YOUR BLOG NOW! DECIDE WHO HAS PERMISSION TO WRITE, AND SET UP ACCOUNTS FOR THEM.
- 39. TAKE ACTION! START YOUR BLOG NOW! BEFORE YOUR FIRST ENTRY: CREATE AN “ABOUT ME” OR “ABOUT US” PAGE
- 40. TAKE ACTION! START YOUR BLOG NOW! MAKE YOUR FIRST ENTRY! FIRST ENTRY TIPS: • BACKGROUND OF CU • YOUR BACKGROUND • PURPOSE OF CU/THIS BLOG
- 41. TAKE ACTION! INCREASE READERSHIP 1. Fully integrate with the rest of your web site 2. Link from your regular web site 3. Link in your email signature
- 42. TAKE ACTION! INCREASE READERSHIP 4. Invite people to read it 5. Make appropriate comments on other people’s blogs 6. Use PR and Marketing channels to let people know about it
- 43. My blog: EverythingCU.com Brand Adventure http://everythingcu.wordpress.com
- 44. QUESTIONS Bring it on, baby! Morriss Partee Chief Experience Gnome EverythingCU.com morriss@everythingcu.com 800-860-7705