The document discusses the three main persuasive appeals used in advertising: logos, pathos, and ethos. Logos appeals to logic using facts and arguments. Pathos appeals to emotions. Ethos appeals to the reputation or credibility of the source. The document notes that most advertisements use a combination of appeals but have a primary strategy. It includes several video examples and asks the reader to identify the primary persuasive appeal used in each.

1. Something Appeal-ing The Persuasive Appeals and Where We Find Them

2. How are we persuaded?

6. http://www.youtube.com/watch?v=fzOC3Vv868I

8. http://www.youtube.com/watch?v=F66nURf8TBQ

10. What’s the Persuasive Appeal? http://www.youtube.com/watch?v=ujj_CmrVjF8

12. What’s the Persuasive Appeal?

14. What’s the Persuasive Appeal? http://www.youtube.com/watch?v=Elxpr7pzZTc