Developing a leadership team to run a successful business requires everyone playing the role...Hiring and working correctly with a #2 is crucial for the owner of a business to sustain their success and grow their business!

1. Hiring & Working With A #2

3. The Power Of #2
Owner
General
Manager
Head
Coach

4. #2
Wants to win more than the owner…
#2
Responsible for the atmosphere, attitudes
and performance…Culture creator!
#2
Owner is in charge, #2 is in control…#2 is the
sergeant at arms, the heavy, the challenger!

5. Ownership Lifecycles
In The
Beginning
First
Success
Maintenance &
Growth
Ownership
Transition

6. #1
In the beginning…What were you willing to do?
#1
You set the standard…Responsible for the atmosphere,
attitudes and performance…Culture creator!
#1
You held people accountable…

7. Ownership Lifecycles
In The
Beginning
First
Success
Maintenance &
Growth
Ownership
Transition

8. #1
Do you remember the first time a bad
quarter didn’t affect your lifestyle?
#1
You are in charge but let’s talk about
control…
#1
Do you still interview and hire? Do you still
fire people? The $99.00 Desk…

9. Ownership Lifecycles
Maintenance &
Growth
Ownership
Transition
#2
#2 Maintains the standards and
drives ongoing improvement!

10. Remember…
#2 Has to want to win more than the owner…
#2 becomes responsible for the atmosphere,
attitudes and performance…Culture manager!
Owner is in charge, #2 is in control…#2 is the
sergeant at arms, the heavy, the challenger!

11. Ownership Lifecycles
Maintenance &
Growth
Ownership
Transition
#2
Prepares #2 (even if family) to be the next owner…
Increases the value of your company and ability to sell it!

12. #2 Pros!
You have someone to sell the company to or someone who can
run the business for you or a future owner.
You can back off and take it easy and let #2 pick up a lot of your
workload…You’ve earned this and your employees need this!
You get fresh ideas, new perspective and new energy to lead the
company.
#2 will learn from you while you’re still there insuring that the
company will continue on in the spirit and culture you created!
Helps you face the fact that you can’t indefinitely run the
company on your own...While giving you a mentoring position!

13. #2 Cons!
It’s often really hard to let go; you have to trust this is the right
step and trust your #2.
#2 must have access to confidential information (i.e. financials,
your true vision and plans).
You need to support, not snoop. It is very undermining to be
checking up on #2 with other employees.
You may not feel in control, or get as much attention, and that
can be difficult to accept.
Hard to face you’re not immortal or all powerful! Entrepreneurs
aren’t usually good at running what they built…It’s ok to accept
this!

14. Trust is the key
Hiring and supporting
a #2 is the natural next step in
your success!

15. Connect & Communicate
Mike Moore
858-354-2802  mmoore@makingcustomers.com
www.mooreleadership.blogspot.com