1. www.liftoff-marketing.com

2. Ideal: evolution of the brand Identity: stationery
1 2 3
original new typeface new typeface +
close circle +
even line weight
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3. Ideal: brand guidelines
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4. Ideal: brand guidelines
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5. Ideal: identity
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6. Ideal: collateral materials
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7. Ideal: collateral materials
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8. Ideal: collateral materials
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9. Ideal: print advertising
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10. Ideal: launch advertising
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11. Ideal: premiums
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12. Ideal: branded office environment
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13. Ideal: branded office environment
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14. Ideal: brand application
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