Miko Goseco

1. +
SO-cial
LO-cal
MO-bile

2. +
What is SoLoMo?

Social-Local-Mobile

Mobile device centered

Online interactions

Heavy use of social media

3. +
What is SoLoMo

Integrates GPS technology into online actions with
smartphones

Significant in today’s world due to popularity of smartphones

4. +
What is SoLoMo?

5. +
Implications on E-commerce

Businesses can:

Increase their market opportunity

Have a new advertising venue

Have better market targetting

Have a strong online presence

6. +
Implications on E-commerce

Conusmers can:

Easily access various products

Be exposed to more products

Easily online transactions

CONVENIENCE

7. +
SoLoMo in the next 2 years…

Continuous growth

Growing popularity of smartphones

More and more technological advances

8. +
SoLoMo in the next 2 years…

Continuous integration into E-commerce

Start of decline of traditional businesses

Traditional businesses adapting with the SoLoMo craze

New business standards

More efficiency and effectivity in businesses