Ekzo Unilever communicational platform

1. 2015
PRT 4 EKZO

2. Contents
GOALS & APPROACH IDEAS KPI`S + BUDGET

3. GOALS & APPROACH

4. Real fruits
Refreshing
Fun
TA keep choosing Ekzo because of
We want

5. Approach At thetime of annoying advertising we
should actvery carefully to avoid our
customers of being angry. Sometimes it`s
easy to confuse between productPR and
advertisement

6. We do
Storytelling is
what makes PR
highly effective
tool
Knowing the story
make people buy
products

7. Our experience
This summer our stories were told excellent
On

8. Next year
Мы хорошо изучили рынок и смогли выбрать действительно эффективные
трендовые и стоящие инструменты For the next summer campaign
we`ve explored through thousands
of pages to find out trendy,
effective and valuable stories

9. STORIES

10. PR magic
We offer media a unique, relevant and free of
charge content
So the smallest thing they can do for us is to
publish brand information with it
The sober fact is
The Agency is doing editorial job

11. Real vs unreal
Ekzo is full of real fruits and
excitement and we want our
customers to choose real and fun not
boring and fake
We want people to play and win by
telling one from another

12. Forms
The contest might be interesting to
Fake vs real photos contest Fake vs real photos
and news contest
Fake vs real news contest

13. Mechanics
Editorial announcingthe
contest: Duringthe month
guess all fakes to win
Every week Agency
issues 1/2 not marked
fake news in common
flow
At the end of the month
editorial choosea winner
through randomnumber
generator
Teasing
Action
Final
Contestants will collect news in
their profiles (social networks
or Ekzo website)
The winner gets a virtual reality
helmet to make unreal things
real!

14. This is our way to make
everybody try each
Ekzo flavour without
touching it, with eyes

15. Our brain keeps the whole life
information: emotions, tastes, smells,
sounds etc.
Some of these feeling might be replaced
with another and the information got
through another channel will be
delivered correctly.
It means we can watch the music, smell
life events (like X-mas) and try food with
eyes

16. What is taste?
It`s a formation of flavour, consistence
and smell.
There are only 4 flavoursdiscovered.
The brain let you try almost any kind of
food just thinkingof it.
We`ll make our brain imagine each
flavour with just looking at the picture
where flavours interacts same as colours
are blendingtogether at spectrum.

17. Mechanics
saltsweet sour bitterConsistency
Crunchy
Mushy
Slippery
Hard
HOT
COLD
Using this easy
table you can
create almost any
taste
And issue a press
release then

18. KPI`S & BUDGET

19. THANK YOU
FOR YOUR ATTENTION
2015