2007 3rd Place
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2007 3rd Place University of Washington
![MISSION ,[object Object],To promote Health & Happiness through the enjoyment of nature and the world around us To promote Health & Happiness through the enjoyment of nature and the world around us](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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2007 3rd Place
- 1. Title Page Resolution Consulting Resolution Consulting お早うございます
- 3. AGENDA Increase net goals and efficiencies in line with the mission statement & guiding principles Current Trends SWOT Porter’s 5 Forces
- 4. AGENDA Recommendations Finance Marketing Supply Chain Managment Diversification Products Reclassification Rims Climbing Increase net goals and efficiencies in line with the mission statement & guiding principles
- 6. REVENUE CHANNELS Current Bike Fishing O Other 1.80% 1.80% 1.80% Other 23.70% 22.00% 24.20% Fishing 74.50% 76.20% 74.00% Bike 2005 2004 2003
- 15. INVENTORY TURNOVER The inventory turnover needs to be monitored as it has decreased over the past four years. The additional facility built for production will allow for less inventory to sit as work in process. 3.348 3.6639 3.637 3.554 Inventory Turnover 107724 108268 95299 88849 Cost of sales 32176 29550 26202 25001 Average 31803 32549 26551 25843 End 32549 26551 25853 24158 First 2005 2004 2003 2002
- 19. RIM POSITIONING Shimano is positioned well in the bicycle rim market. M S D X A Z M - Mavic S - Shimano D - Dt Swiss X - Xero A - Alex Z - ZIPP Price Performance
- 21. NEW PRODUCTS The climbing market is an outdoor niche market that Shimano can relate to.
- 24. MARKETING Current Australian Ironman Triathlon Skil/Shimano Pro-Cycling Team UCI Mountain Bike World Championships Pelton Project Increasing market efforts will aid in raising brand awareness across all product segments
- 25. MARKETING Increasing market efforts will aid in raising brand awareness across all product segments Increase Efforts Hawaii Ironman Triathlon Tour de France Sprint triathlon: increase brand awareness among beginner level athletes Increase positioning of Shimano rims against competitors
- 27. To increase net goals and efficiencies in line with the mission statement and guiding principles Competitors Campagnolo carbon-fiber SRAM threat of increasing market share Maintain Aluminum/Titanium Durability & Quality Capturing Potential Market Share Global Sales Management Investment in ISO certification to ensure quality among overseas production and promotion of brand reputation
- 29. どうもありがとう
- 30. Appendix Undervalued Yen SWOT – S SWOT – W SWOT – O SWOT - T 5 Forces Switching Costs Volume Substitute Rivalry Rivalry 2 Climbing Market Climbing Revenue Climbing Companies Positioning Support IGFA Awards Timeline Decision Matrix ISO 9000 ISO 14001 UCI Tour De France Mavic
- 43. POSITION SUPPORT 263 284244 Dt Swiss 10 4800000 Xero 225 391319 ZIPP 233 52957 Shimano 589 153000 Mavic 83 2200000 Alex Links Web Rank Company
- 45. Timeline Introduction of climbing gear Rims marketing campaign begins New factory construction New factory completed Green marketing campaign begins ISO certification 2007 2008 2009
- 46. Decision Matrix More revenue, brand dilution Creative thinking Not an advantage Outsource production More revenue, in core competencies Innovating through technology Technology advantage Brand Extension through outdoor sports More revenue, not feasible Not aligned Not an advantage Target low end Benefits & Drawbacks In line with mission statement Competitive advantage
- 53. RIM SALES Revenue channels are heavily weighted by bike components.