4. Issue An issue is a controversy – a problem or idea about which people disagree. When choosing an issue, be sure that it is arguable – one that people have differing opinions on. Don’t argue a pointless argument.
5. Claim A claim is a statement that tells readers your position on the issue. It is best to state your claim in a strong thesis early in the essay. You need a clear and specific claim to build a convincing argument.
6. Claim and Audience Analysis Agreeing Audience – focus on your shared viewpoint and build emotional ties with audience. Neutral or Wavering Audience – establish your credibility, engender readers’ trust, and present solid evidence. Disagreeing Audience – establish common ground and use logical line of reasoning.
7. Support A reason is a general statement that backs up a claim; it answers the question, “Why do I have this opinion on this issue?” You need to support each reason with evidence.
8. Forms of Evidence Facts Statistics Examples Personal experience Expert testimony