Recomendados
Mais conteúdo relacionado
Destaque
Destaque (10)
Semelhante a New Leaf Initiative + LeadWell Initiative - Webinar #1
Semelhante a New Leaf Initiative + LeadWell Initiative - Webinar #1 (20)
New Leaf Initiative + LeadWell Initiative - Webinar #1
- 1. Introduction to Strategic Sustainability a webinar series in collaboration with New Leaf Initiative and LeadWell Initiative Matt Mayer Spud Marshall
- 2. New Leaf Initiative a short and sweet overview we provide individuals and organizations with immersive experiences to enhance their understanding and application of sustainability Strategic Sustainable Development April 13th, 2011
- 3. Welcome!! now for the fun part… Matt Mayer Program Officer LeadWell Initiative www.leadwellinitiative.com E-mail: mmayer@leadwellinitiative.com Phone: +1 (403) 537 0447 Strategic Sustainable Development April 13th, 2011
- 4. LeadWell Initiative a quick introduction Societal Leadership E+C+O Framework Strategic Sustainable Development April 13th, 2011
- 5. Agenda our roadmap for the next 45 minutes Sustainability Sustainability Challenge Systems thinking Principles of Sustainability ABCD Methodology New Leaf Projects Strategic Sustainable Development April 13th, 2011
- 6. Learning Objectives my goals for the next 45 minutes Acknowledge the scale, complexity and interconnectness of sustainability issues Share a common definition of sustainability that can we can collectively embrace and then backcast from Be exposed to a tool that can guide us in being strategic in our planning processes
- 7. What are your burning questions? Open the Google Doc and add your name and questions… http://bit.ly/hsCZhF Strategic Sustainable Development April 13th, 2011
- 8. Sustainability “Meet[ing] the needs of the present without compromising the ability of future generations to meet their own needs.”* CorporateResponsibility Sustainable Development People Triple Bottom Line Planet Profit Economic Social Strategic Sustainable Development April 13th, 2011 Environmental
- 9. The Sustainability Challenge slam!!! Take a moment to individually consider all of the sustainability issues that currently come to your mind Lets hear some of them! (and test the chat room!) Strategic Sustainable Development April 13th, 2011
- 10. The Sustainability Challenge slam!!! (continued) Climate Change Sustainability Issues Industrial Agriculture Peak Oil Ocean Acidification Consumerism Strategic Sustainable Development April 13th, 2011
- 11. The Sustainability Challenge slam!!! (continued) Climate Change Sustainability Issues Industrial Agriculture Peak Oil Ocean Acidification Consumerism Strategic Sustainable Development April 13th, 2011
- 12. Systems Thinking Problem Symptom Strategic Sustainable Development April 13th, 2011
- 13. Systems Thinking Negative Publicity Strategic Sustainable Development April 13th, 2011
- 14. Systems Thinking Symptomatic Solution + Negative Publicity Strategic Sustainable Development April 13th, 2011
- 15. Systems Thinking Symptomatic Solution + Negative Publicity Strategic Sustainable Development April 13th, 2011
- 16. Systems Thinking Invest in Branding + Negative Publicity - + Fundamental Solution Strategic Sustainable Development April 13th, 2011
- 17. Systems Thinking Invest in Branding + Negative Publicity - + Fundamental Solution Strategic Sustainable Development April 13th, 2011
- 18. Systems Thinking Invest in Branding + + Negative Publicity - Side Effect - + Become a Sustainability Champion Strategic Sustainable Development April 13th, 2011
- 19. Systems Thinking Invest in Branding + + Negative Publicity - Side Effect - + Become a Sustainability Champion Strategic Sustainable Development April 13th, 2011
- 20. Systems Thinking Invest in Branding + + Negative Publicity - Greenpeace Attack - + - Become a Sustainability Champion Strategic Sustainable Development April 13th, 2011
- 21. Systems Thinking *Taken from MSLS Slides made by Goran Broman Leveraging our existing drill holes for change! Strategic Sustainable Development April 13th, 2011
- 22. Natural Systems from a rock’s perspective Das Rad Video – the lifecycle of a rock (8 minutes) http://www.youtube.com/watch?v=DT13GuPZHMA Strategic Sustainable Development April 13th, 2011
- 23. Sustainability Principles* finally a definition In a sustainable society, nature isnot subject to systematicallyincreasing... * from The Natural Step Strategic Sustainable Development April 13th, 2011
- 24. Sustainability Principles* finally a definition In a sustainable society, nature isnot subject to systematicallyincreasing... ...concentrations of substances extractedfrom the Earth’scrust * from The Natural Step Strategic Sustainable Development April 13th, 2011
- 25. Sustainability Principles* finally a definition In a sustainable society, nature isnot subject to systematicallyincreasing... …concentrations of substances produced by society * from The Natural Step Strategic Sustainable Development April 13th, 2011
- 26. Sustainability Principles* finally a definition In a sustainable society, nature isnot subject to systematicallyincreasing... …degradation of nature by physical means * from The Natural Step Strategic Sustainable Development April 13th, 2011
- 27. Sustainability Principles* finally a definition and, in that society, people are not subject to… …conditions that systemically undermine their capacity to meet their needs * from The Natural Step Strategic Sustainable Development April 13th, 2011
- 28. Poll with SP Questions that was heavy Strategic Sustainable Development April 13th, 2011
- 29. So What? what’s the point… Strategic Sustainable Development April 13th, 2011
- 30. ABCD Methodology a practical tool to make sense of this stuff Backcasting Envisioning a sustainable future Source: http://www.naturalstep.org/en/abcd-process Strategic Sustainable Development April 13th, 2011
- 31. ABCD Methodology a practical tool to make sense of this stuff Strategic Sustainable Development April 13th, 2011
- 32. ABCD Methodology a practical tool to make sense of this stuff Sensing the whole-system, creating a shared understanding of sustainability, acknowledging that you want to BE A LEADER and make a change, creating a sustainability vision Strategic Sustainable Development April 13th, 2011
- 33. ABCD Methodology a practical tool to make sense of this stuff Strategic Sustainable Development April 13th, 2011
- 34. ABCD Methodology a practical tool to make sense of this stuff Based on the Sustainability Principles, how are we contributing to unsustainability (gap-analysis) Strategic Sustainable Development April 13th, 2011
- 35. ABCD Methodology a practical tool to make sense of this stuff Strategic Sustainable Development April 13th, 2011
- 36. ABCD Methodology a practical tool to make sense of this stuff Based on the vision (which is based on the Sustainability Principles), brainstormsolutionsto bridge that gap Strategic Sustainable Development April 13th, 2011
- 37. ABCD Methodology a practical tool to make sense of this stuff Strategic Sustainable Development April 13th, 2011
- 38. ABCD Methodology a practical tool to make sense of this stuff PRIORITIZE your creative solutions by focusing on flexibility of the solution to adapt to future changes, moving in the “right direction” towards sustainability and return on investment Strategic Sustainable Development April 13th, 2011
- 39. Activity to work with ABCD a practical tool to make sense of this stuff Strategic Sustainable Development April 13th, 2011
- 40. Putting the Principles in Practice here’s where the really fun part happens! Completed Earthbag in Haiti Decentralization of Urban Areas Upcoming Youtube Education Caribbean Islands Zimbabwe Literacy Financing Renewables Strategic Sustainable Development April 13th, 2011
- 41. Questions?? ask now or forever hold your peace….just kidding Matt Mayer Program Officer LeadWell Initiative www.leadwellinitiative.com E-mail: mmayer@leadwellinitiative.com Phone: +1 (403) 537 0447 Strategic Sustainable Development April 13th, 2011
- 42. My Questions? because I’m learning too! What resonated with you from this webinar? What more would you like to know? GoogleDoc -http://bit.ly/hsCZhF Strategic Sustainable Development April 13th, 2011
- 43. Thank-You! and I’ll leave you with a little inspiration to act… Eric Prydzvs. Pink Floyd - Proper Education http://www.youtube.com/watch?v=IttkDYE33aU Contact Matt Mayer Program Officer LeadWell Initiative www.leadwellinitiative.com E-mail: mmayer@leadwellinitiative.com Phone: +1 (403) 537 0447
Notas do Editor
- http://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- Confusing issue, complex issue, goes by several names, being adopted more and more,Where do we even begin? How do we be strategic in our actions?
- Lets start playing with this complexity by looking at examplesType in all of the issues that come to mind in the chat box
- Name a few that come up in the chat roomComplex, diverse, large, difficult, systemic but they are not single issues
- Name a few that come up in the chat roomWe have grown as an innovative species but we’ve grown so much in specific areas that unintended consequences have occurred in other placesWe need to expand our thinking to incorporate all of these and other sustainability issues together, as a single system.This sheds light on the important of systems thinking in how we approach sustainbility
- Start with problems – walk through Nike and Ikea’s problems in the early-mid 90’s
- Let’s look at a business who is receiving increasingly negative publicity in their environmental performance
- When problems arise we try and solve them. One way is to take a quick and easy approach by addressing a symptomatic solution
- As leaders and experts, we need to think systemically about how to act in relation to the interconnectedness of sustainability issues.
- Like increasing our investment in branding/image (i.e. tar sands in Alberta)Increasing our investment can temporarily decrease the negative publicity that the organization is recieving.Another way to solve a problem is to instead of solving for the symptoms that you reach deeper to resolve the fundamental issue
- As leaders and experts, we need to think systemically about how to act in relation to the interconnectedness of sustainability issues.
- In this case we can say “becoming a sustainability champion”By becoming a sustainability champion the organization can also decreasing the negative publicity they receive however, the key difference is time and energy.Over time, if an organization is transfixed on continually solving the symptoms of their problems they will experience a side effect.
- Hypothetically, a Greenpeace attack.After this Greenpeace attack occurs (often a very harsh display of negative publicity) the organization is forced to address the fundamental solution of becoming a sustainability champion.This example isn’t purely hypothetical. Key examples are IKEA and Nike in the mid-90’s both of which are arguably leaders in their sustainability work.But the issue is that as leaders we are able to deal with complexity by appreciating the interconnectedness of our actions. By looking at our products, services, processes, life, etc as a system, we start to appreciate how to design away from the unintended consequences that have led us to the sustainability issues we face today. It takes a new frame of mind. It demands leadership.
- Fortunately, we have so much expertise in our world that we have a great jumping point. As you’ll see, these small areas of expertise represent “drill holes”. Electrical engineers, economists, sociologists, chemists, biologists, etc are all needed.The challenge of our leaders today is to pull out of their specific area of expertise, void of self-interest and look at issues from a 30,000ft. view (a societal view). This demands a common language and a healthy process. I am comforted to know of the experts in the room who have the potential to be the leaders the world is calling for. What expertise can you bring?Afterwards: how would things have been different if the humans were systems thinkers? Who respected the timing of natural systems? Our work is not to rescind our way of life to that of the Neolithic era when the wheel was invented. It is only to use our innovation and expertise to move towards a total respect for the land that future generations will live on.
- As leaders and experts who can see interconnectedness of our actions, we mustn’t forget that time is a key aspect of the big picture. “Meeting the needs of the present without sacrificing the ability of future generations to meet their needs.” This begs an inquiry into natural systems. Pay close attention in this video how the timing of natural systems is so important. It’s a long video but I ask you to kindly bear with it. It provides a strong message around this topic.Click the link and watch the video – when you are finished, type a quick message in the chat box and then we’ll move on.http://www.youtube.com/watch?v=DT13GuPZHMA
- Tied systems thinking and natural systems into the rock video.If we understood what a sustainable society looked like then we could be strategic in our decisions to get there. The sustainability principles that I will speak about are taken from The Natural Step. They represent a lighthouse for our journey to sustainability.Lets work through these with an example. Lets imagine we are an IT company who is about to invest in a big solar projectEnter ideas into the GoogleDochttp://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- Lots of words for Extraction (caption) – metals, fossil fuels, minerals, mining related things.Solar project issues with extraction? Scarce metals in solar panels, burning of fossil fuels to get them to the store and then your house.SP1 - Extractionhttp://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- Lots of words for persistent compounds and pollution – often man-made substances that takes nature a long time to break down like plastics or chemicals. Tend to be foreign to nature.Solar project issues that we need to watch out for - plastics sheets cover the panels, SP2 – Man-made compounds/pollutionhttp://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- Lots of words for land-use degradation – respect and embrace the biodiversity of the areas and that development/disruption is not a natural state for the land.Solar project issues? Mining for the scarce metals, wood for the construction, are there more natural uses of the roof space?SP3 – Land-use Degradationhttp://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- Lots of words for removing barriers for people meeting human needs – need a tight social fabric to support the trust of a healthy society. Mistrust leads to isolation, unhappiness, even war in some cases. Subsistence, Protection, Affection, Understanding, Participation, Idleness, Creation, Identity, Freedom, Transcendence – Max NeefSolar project issues? Human rights of countries that people are purchasing from. Are employees fairly compensated? Conditions workable? SP4 – Removing barriers to human needshttp://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- That was heavy – lets relax and take a quick poll to see how well that sunk in – more time you work with it the easier it becomes.
- System’s thinking, natural systems, SP’s……what’s all of it for?SP’s are our lighthouse – sail by navigating the winds and the rocks towards the lighthouse. It’s not a linear path!
- When we plan for the future we can forecast or backcast. If we backcast these principles are a brilliant future state to work backwards from. Thus we can be strategic in our planning. The ABCD Methodology is a useful process in this planning.Use an example….we are the sustainability strategy committee at StarbucksPlug ideas into our GoogleDoc.
- http://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- Awareness – like what this webinar has been up until now. Learning about SP’s/definition of sustaiability. Embedding your vision within the constraints of sustainability. Starbucks sustainability strategy committee in your first meeting. What do you need to do to build awareness?ABCD MethodologyA - Awarenesshttp://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- http://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- Based on the SP’s and our vision, we are looking at where we are today. A good exercise is to walk through the 4SP’s and chart where this conflict.Starbucks sustainability strategy committee – in what places are we in conflict with the 4SP’s? Write down a few in each area in the GoogleDocB - BaselineSP1 – ExtractionSP2 – Man-made compounds/pollutionSP3 – Land-use degradationSP4 – Removing barriers to human needshttp://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- As leaders and experts, we also need to think systemically about how to align (or rescind) human growth with that of the rockshttp://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- We have a vision (know where to go), we know where we are now, how are we going to bridge that gap?Uncontested brainstorming exercise of what actions we could take to reach that vision. The more the merrier. Add your ideas to the google doc.Starbucks sustainability strategy committee – creative solutions to bridge the gap?C – Creative Solutionshttp://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- http://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- Now that we have these great ideas, we need to prioritize them to choose focus points for our immediate actions. Moving in the right direction (SP’s)? Flexible platform? Return on investment? – take a few minutes, browse the ideas and then add your top 2-3 choices to the GoogleDoc.D – Decide on PrioritiesBest solutions based on asking the 3 questions (flexible to future changes, moving in the right direction, good return on investment)http://bit.ly/hsCZhFhttps://docs.google.com/document/d/1oeC-zay--fZLoSLn-Vk4lxaxzk0U8uxZG1e8pFiheH4/edit?hl=en&authkey=CJfG-qkB&pli=1#
- Congrats! You’ve completed a very theoretical (and probably abstract) exercise in the ABCD methodology. Because you are backcasting from sustainability principles and have prioritized your actions (sort of) around these 3 areas, you can be sure that you are being strategic when you are getting your hands dirty in the work.
- Theory to practice – here are examples – if you’d like more info check the website or contact Spud