6. TECNOLÓGICO
Trato de manter-me em dia com os avanços tecnológicos
HIPERCONECTADO
Consome mais mídia (OOH, Rádio, TV, Print, etc) que a
população em geral
ATIVO
Trabalha e/ou estuda
PIONEIRO (EARLY ADOPTER)
Gosta de testar novas marcas e produtos, sou o primeiro
entre meus amigos a experimentar novos produtos
O USUÁRIO TWITTER BRASIL
Source | IPSOS DATA Brasil – Oct/13 – Sep/14
+55%
+42%
+26%
+23%
7. 7
USO DAS FUNCIONALIDADES DO CELULAR
dentro e fora do Twitter
C O N F I D E N T I A L
* Twitter penetration divided by market penetration / Live TV affinity rescaled (4%)
Source | Twitter Category Insights | IPSOS DATA Brasil – Oct/13 – Sep/14 - 18+ y/o
AfinidadecomoTwitter
140
160
180
200
220
240
260
Penetração do mercado
5 18 30 43 55
Video
App's
Live Radio
Music/
MP3
Games
Infrared/Bluetooth
Voice
recorder
SMS
MMS
Memory card
Digital Camera (Videos)
Digital Camera (Photos)
Live
TV*
Internet access
>
>
OptimizeSegment
Leverage
FUNCIONALIDADES QUE SÃO USADAS
% of telecom customers in
pop. who use a function
% of relative
function usage in
Twitter
8. 8C O N F I D E N T I A L
INTENÇÃO DE COMPRAS - USUÁRIO TWITTER
Source | Twitter Category Insights | IPSOS DATA Brasil – Oct/13 – Sep/14 - 18+ y/o
Os usuários do Twitter tem mais intenção de compras de um novo celular que a população
GEN. POPULATION TWITTER USERS
intenção de compras de um novo
celular*
vs.
12% 21%
12% 21%
* In the next 3 months
intenção de compras de um novo
celular*
11. Confidential
Home
Spotify @Spotify
Listen to Pharrell's GIRL on
Spotify. Play free on
smartphone & tablet.
Promoted by Spotify
Spotify Music
5.0/5.0 stars - 41,380 ratings
Install
katja nelson @katja
You know you're related when you
accidentally put on the exact same
outfit. @altabirdy
Chloe @tweetinchloe
This Pharrell concert is amazing!
AT&T Park in San Francisco is rockin’
right now #Lucky
13. Confidential
Home
Spotify @Spotify
Listen to Spotify on your
smartphone! Play Eminem’s
entire catalogue:
Promoted by Spotify
Spotify Music
5.0/5.0 stars - 41,380 ratings
Open
Chloe @tweetinchloe
Just got tickets to the Eminem show
in Pasadena! I love #SlimShady in
concert!
erinlmcmahon @erinlmcmahon
Wedding planning action shot
#twoscreens cc @mcmahon_liz
14.
15. Commercial airs during
the Superbowl
6.6MM Tweet Impressions
@vorpahlsworld
Amy Vorpahl
I’m not embarrassed to say that Liam Neeson
convinced me to download Clash of Clans
@HoneyWooWoo
MerGyver
Going to start live tweeting my Clash of Clans. “Level 3 dragons in
10 days. Village just got attacked. Still not in Liam Neeson’s clan.”
@spotastic
Shannon O’Neill
I just saw Liam Neeson at a Sbarro play Clash of Clans.
Tweet Impressions
@jamesjoeyjames
Joey James
@ClashofClans got our walls built to level 10 to defend against Liam
Neeson. #3star
Source | Twitter Internal
22. USUÁRIOS DE TWITTER
SÃO 27% MAIS
PROPENSOS EM FAZER
UMA COMPRA NO APP
DO QUE A MÉDIA DOS CONSUMIDORES
Source | Research Now, Mobile App Research, UK, Feb 2015
23. C O N F I D E N T I A L
GERAR AWARENESS AUMENTO DE EXPOSIÇÃO
ADQUIRIR NOVOS
USUÁRIOS
ESCALA DE NOVOS
USUÁRIOS COM QUALIDADE
ENGAJAR USUÁRIOS
EXISTENTES
FORTE RETENÇÃO
COMPRA DOS
PRODUTOS EM APP
LIFE TIME VALUE
ALCANCE OS USUÁRIOS MOBILE EM CADA
ESTÁGIO DO FUNIL DE CONVERSÃO
26. Home
YPlan @YPlan
Cocktails + A Zombie Movie? Do
Halloween The Right Way - Grab
Tickets on YPlan NOW!
Promoted by YPlan
YPlan — NYC, SF, London
4.2/5.0 stars - 3,775 ratings
Install
YPlan
katja nelson @katja
You know you're related when you
accidentally put on the exact same
outfit. @altabirdy
Eric Price @ericprice12
Can’t wait for halloween!
Michael Engle @mnengle
Perfect day at the @49ers game.
27. YPlan - New York,
San Francisco +…
YPlan Tonight
(12)
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