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Michael
Lynch,
MFA
mlynch@lightningpod.net
Michael
Lynch,
MFA
mlynch@lightningpod.net
Michael
Lynch,
MFA
mlynch@lightningpod.net
Michael
Lynch,
MFA
mlynch@lightningpod.net
Welcome
to
the

  Evolution
What
is
Social
Networking?
What
is
Social
Networking?
 A
social
network
focuses
on
building
online

 communities
for
people
to
share
their
interests

 and/or
activities,
or
who
are
interested
in

 exploring
the
interests
and
activities
of
others.
Online
Communities
Corporate
Executives
Corporate
Executives
Top
Management
Top
Management
The
World
of
Socialnomics.
Website
Website
1. Publicize
your
Website
address
Website
1. Publicize
your
Website
address
2. Get
listed
in
directory
listings
Website
1. Publicize
your
Website
address
2. Get
listed
in
directory
listings
3. Search
Engine
Optimization
Website
1. Publicize
your
Website
address
2. Get
listed
in
directory
listings
3. Search
Engine
Optimization
4.Paid
search
results
Website
1. Publicize
your
Website
address
2. Get
listed
in
directory
listings
3. Search
Engine
Optimization
4.Paid
search
results
5. Banner
ads
Website
1. Publicize
your
Website
address
2. Get
listed
in
directory
listings
3. Search
Engine
Optimization
4.Paid
search
results
5. Banner
ads
6.Email
blasts
Blogging
Blogging
• RSS
feed
‐
is
a
subscription
that
people
can
retrieve
on
their

 own
time.
This
way
instead
of
going
to
the
blog
to
see
if
you

 have
posted
anything
new
the
RSS
feeder
will
automatically

 retrieve
it.

Blogging
• RSS
feed
‐
is
a
subscription
that
people
can
retrieve
on
their

 own
time.
This
way
instead
of
going
to
the
blog
to
see
if
you

 have
posted
anything
new
the
RSS
feeder
will
automatically

 retrieve
it.

• Also
a
blog
provides
a
lot
of
interaction
with
the
end
user.
You

 get
comments
to
your
posts
and
you
can
reply
to
those

 comments
as
opposed
to
someone
reading
your
website
 and
moving
on.
Blogging
• RSS
feed
‐
is
a
subscription
that
people
can
retrieve
on
their

 own
time.
This
way
instead
of
going
to
the
blog
to
see
if
you

 have
posted
anything
new
the
RSS
feeder
will
automatically

 retrieve
it.

• Also
a
blog
provides
a
lot
of
interaction
with
the
end
user.
You

 get
comments
to
your
posts
and
you
can
reply
to
those

 comments
as
opposed
to
someone
reading
your
website
 and
moving
on.
• The
blog
is
more
personal
and
topical.

The
Channels
The
Channels
 What
happens
in
Vegas
winds
up
on

Twitter,
Bebo,
Orkut,
digg,
YouTube....
Facebook
Facebook
1.
Facebook
Photos
Facebook
1.
Facebook
Photos
2.
Focused
Group
Action
Facebook
1.
Facebook
Photos
2.
Focused
Group
Action
3.
Riddle
Me
This
Facebook
1.
Facebook
Photos
2.
Focused
Group
Action
3.
Riddle
Me
This
4.
“I
Was
Here”

Facebook
1.
Facebook
Photos
2.
Focused
Group
Action
3.
Riddle
Me
This
4.
“I
Was
Here”

5.
Just
For
the
Like
of
It
YouTube
YouTube
1.
Create
and
Customize
Your
Channel
YouTube
1.
Create
and
Customize
Your
Channel
2.
Add
Subtitles
YouTube
1.
Create
and
Customize
Your
Channel
2.
Add
Subtitles
3.
Promote
Your
YouTube
Videos
Elsewhere
YouTube
1.
Create
and
Customize
Your
Channel
2.
Add
Subtitles
3.
Promote
Your
YouTube
Videos
Elsewhere
4.
Use
YouTube’s
Free
Analytics
Tools
YouTube
1.
Create
and
Customize
Your
Channel
2.
Add
Subtitles
3.
Promote
Your
YouTube
Videos
Elsewhere
4.
Use
YouTube’s
Free
Analytics
Tools
5.
Don’t
Overlook
Tags
Twitter
Twitter
1. Sales
and
sharing
up‐to‐date
Twitter
1. Sales
and
sharing
up‐to‐date
   
information
Twitter
1. Sales
and
sharing
up‐to‐date
   
information
2. Customer
service
Twitter
1. Sales
and
sharing
up‐to‐date
   
information
2. Customer
service
3. Lead
generation
Twitter
1. Sales
and
sharing
up‐to‐date
   
information
2. Customer
service
3. Lead
generation
4. Public
relations
Twitter
1. Sales
and
sharing
up‐to‐date
   
information
2. Customer
service
3. Lead
generation
4. Public
relations
5. Marketing
Twitter
1. Sales
and
sharing
up‐to‐date
   
information
2. Customer
service
3. Lead
generation
4. Public
relations
5. Marketing
6. Crowd
sourcing
Social
Media
Secrets
for

    Small
Business
Social
Media
Secrets
for

    Small
Business
  "It's a people driven economy stupid."
Become
An
Expert
Cultivate
Super
Users
Offer
Ad‐Funded

Payment
Options
Ensure
People
Can
Find

   You
on
the
Web
Ensure
People
Can
Find

   You
on
the
Web
     •   MerchantCircle
     •   Google
Local
Business
Center
     •   Yahoo!
Local
     •   YellowPages.com
     •   SearchLocal
     •   SuperPages
Six
Fallacies
of

 Social
Media
Six
Fallacies
of

 Social
Media
1.
Social
Media
is
Inexpensive
Six
Fallacies
of

 Social
Media
1.
Social
Media
is
Inexpensive

2.
Social
Media
is
Fast
Six
Fallacies
of

 Social
Media
1.
Social
Media
is
Inexpensive

2.
Social
Media
is
Fast

3.
Social
Media
is
“Viral
Marketing”
Six
Fallacies
of

 Social
Media
1.
Social
Media
is
Inexpensive

2.
Social
Media
is
Fast

3.
Social
Media
is
“Viral
Marketing”

4.
Social
Media
results
can’t
be
measured
Six
Fallacies
of

 Social
Media
1.
Social
Media
is
Inexpensive

2.
Social
Media
is
Fast

3.
Social
Media
is
“Viral
Marketing”

4.
Social
Media
results
can’t
be
measured

5.
Social
Media
is
optional
Six
Fallacies
of

 Social
Media
1.
Social
Media
is
Inexpensive

2.
Social
Media
is
Fast

3.
Social
Media
is
“Viral
Marketing”

4.
Social
Media
results
can’t
be
measured

5.
Social
Media
is
optional

6.
Social
media
is
hard

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Social Media Marketing for Small Business