1. #IEI2010 02 09 Raleigh, North Carolina Q: Whose Big Idea? Mike Linksvayer Creative Commons Detail of image byMarco Bellucci · Licensed under CC Attribution 2.0 · http://flickr.com/photos/marcobellucci/3534516458

2. Layers of Open Innovation Knowledge ? Applications The Web Network Protocol TCP/IP Physical Network Ethernet

6. Six Mainstream Licenses

7. Human Readable

8. Lawyer Readable

9. Machine Readable (License) <rdf:RDF xmlns=&quot;http://creativecommons.org/ns#&quot; xmlns:rdf=&quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&quot;> <License rdf:about=&quot;http://creativecommons.org/licenses/by-nc-sa/3.0/nl/&quot;> <permits rdf:resource=&quot;http://creativecommons.org/ns#Reproduction&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#Distribution&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Notice&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Attribution&quot;/> <prohibits rdf:resource=&quot;http://creativecommons.org/ns#CommercialUse&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#DerivativeWorks&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#ShareAlike&quot;/> </License> </rdf:RDF>

10. Machine Readable (Work) <span xmlns:cc=&quot;http://creativecommons.org/ns#&quot; xmlns:dc=&quot;http://purl.org/dc/terms/&quot;> <span rel=&quot; dc:type &quot; href=&quot; http://purl.org/dc/dcmitype/Text &quot; property=&quot; dc:title &quot; > My Book </span> by <a rel=&quot; cc:attributionURL &quot; property=&quot; cc:attributionName &quot; href=&quot; http://example.org/me &quot;> My Name </a> is licensed under a <a rel=&quot; license &quot; href=&quot; http://creativecommons.org/licenses/by/3.0/ &quot; >Creative Commons Attribution 3.0 License</a>. <span rel=&quot; dc:source &quot; href=&quot; http://example.net/her_book &quot; /> Permissions beyond the scope of this license may be available at <a rel=&quot; cc:morePermissions &quot; href=&quot; http://example.com/revenue_sharing_agreement &quot;>example.com</a>. </span>

19. Northern California OpenStreetMap · Licensed under CC Attribution-ShareAlike 2.0 · http://osm.org/go/TZNKDA

20. North Carolina OpenStreetMap · Licensed under CC Attribution-ShareAlike 2.0 · http://osm.org/go/ZS7@eq

21. James Boyle Photo by Daniel Erkstam · Licensed under CC Attribution 2.0 · http://flickr.com/photos/erkstam/4070903253

22. James Boyle Photo by Daniel Erkstam · Licensed under CC Attribution 2.0 · http://flickr.com/photos/erkstam/4070903253

23. Bob Young Photo by Joi Ito · Licensed under CC Attribution 2.0 · http://flickr.com/photos/joi/1045856778

24. Detail of image byMarco Bellucci · Licensed under CC Attribution 2.0 · http://flickr.com/photos/marcobellucci/3534516458

25. “ There is no guarantee that networked information technology will lead to the improvements in innovation, freedom, and justice that I suggest are possible. That is a choice we face as a society. The way we develop will, in significant measure, depend on choices we make in the next decade or so.”

26. Bob Young

27. A: