1. The Art of Colours
Unit 4

2. Let’s warm up !

3. Let’s start
with some
basics

4. There are
two colour systems

5. Additive Subtractive
red + green + blue = white magenta + yellow + cyan = black

6. Usually
designers use
the additive system

7. What is hue
brilliance
this jargon ? saturation

8. Hue
name and
properties
of a colour
that enables it
to be perceived

9. Brilliance
how light
or dark
a colour is

10. Saturation
the level and mixture
of white, black, grey or
complimentary
included in colours

11. What are primary
these ? secondary
tertiary
colours

12. Learn the
colour wheel

13. Another way
to visualize

14. Another way
to visualize

15. Primary colours

16. Secondary colours

17. Analogous colours

18. Opposite colours
are complementary

19. Combinations of
opposite or analogous colours
are harmonic

20. Now you know
the jargon too!

21. Do colours have
personality ?

22. Web color wheel

24. What about © Edward Burtynsky
this orange ?
Mixture of yellow and red. Orange represents enthusiasm, fascination,
happiness, creativity, determination, attraction, success,
encouragement, and stimulation. In heraldry, orange is symbolic of
strength and endurance.
When diluted with black, declines into dull and withered brown. Dark
orange can mean deceit and distrust.

25. How about
this yellow ?
© Philip-Lorca diCorcia
Yellow is the color of sunshine. It’s associated with joy, happiness,
intellect, and energy. Yellow produces a warming effect, arouses
cheerfulness, stimulates mental activity, and generates muscle energy.
Shades of yellow (when gray is added) are visually unappealing because
they lose cheerfulness and become dingy. Dull (dingy) yellow represents
caution, decay, sickness, and jealous.

26. And what about
this green ?
© Cindy Sherman
Green is the color of nature. It symbolizes growth, harmony, freshness,
and fertility. Green has strong emotional correspondence with safety.
Yellow-green can indicate sickness, cowardice, discord, and jealousy

27. It’s about
relationships

28. Dynamic
relationship

29. Dynamic-static
relationship

30. Static relationship

31. It’s a matter
of contrast

36. It’s about balance

39. Think with your eyes !

40. Color palette
tips & tools

41. Strive for
harmony

42. Be aware of
contrast effects

43. Understand
color dominance