Virtual Event presentation given at the Green Energy Summit March 2012 Milwaukee Wi. Frontier Airlines Center.

1. Virtual Events

2. You Know a Topics Hot When…????
Disclaimer: Not a Commentary on the Audience

3. Audience Participation
 How many of you have  How many of you are
participated in a virtual planning or researching
event? the feasibility of virtual
 What platform was events for your
used? organization?
 How would you rate  Why?
the experience?
 Would you attend a
virtual event again?

4. Def: Virtual Event
4imprint.com Blue paper “Virtual Events”
 “Virtual Events are a gathering of people
sharing a common virtual environment on the
Web, rather than meeting in a physical
location. Virtual event platforms that can be
accessed by any computer or compatible
mobile device, combined with the use of
social networking tools, create a highly
interactive environment that can look and
feel much like an in-person event”.

5. Simple Def: Virtual Event
 Creating the “real event experience” in the
“virtual world.” (Ex: Green Energy Summit)
 Lobby
 Exhibit Hall
 Auditorium
 Conference Rooms
 Networking Lounge
 Briefcase
 Badge / Business Card
 Social Media

6. Types of Virtual Events
 Tradeshows
 Conferences
 Training
 Meetings
 Virtual Experiences / Environments
 “Evergreens” (Archived / Updated Content)
 Always On: 24/7/365
 Content Distribution & Collection

7. Benefits of Virtual Events
Ex: Kaiser Permanente White Paper
 Cost Savings (Kaiser: $1000 to $155 per Attendee)
 Broader Reach (Kaiser: 700 -2500 Global Attendees)
 Data Tracking (Enrollment / Registration)
 Preference based design
 Environmental Impact (Kaiser: Avoided 400 Mtons CO2)
 Increase ROI
 Sponsorships
 Longer Event Window & Impact
 “Innovative” Brand Image
 Revenue Opportunities
 Cool!

8. MATC: Virtual Experience
Platform Uses
Ex: Education
 Virtual Campus
 Virtual Open House
 Virtual Job Fairs
 Virtual Classrooms
 Dept /Advisory /Board /Committee Meetings
 Online Classes
 Guest Speakers / Experts
 Portfolio Night
 Better MATC Student Web Experience
 Cisco TelePresence Interface
 CRM System Integration

9. Question:
What does a Virtual Event /
Experience Look Like??
Glad you Asked!

10. Ex: Lobby / Plaza

11. Ex: Exhibit Hall

12. Ex: Exhibit Booth

13. Ex: Networking Lounge

14. Ex: Auditorium

15. Ex: Collaborative Communication

16. Virtual Experience
Platforms
 ASP / Cloud ComputingInfo
General
Model
 Contracted Service
 Access to Customize Software (CMS)
 Monthly Fee “Evergreen” / Live Event Fee
 Project Manager
 Training (CMS)
 Run Simultaneous Events
 Cost??

17. Vendors
 Tolomi (Free Platform)
 On24
 6Connex
 Many Others

18. Questions ???
 I would be pleased to share this presentation,
the 4imprint document and the Kaiser
Permanente “White Paper.”
 Thank You!