4.11.24 Mass Incarceration and the New Jim Crow.pptx
Keep It Real E U D L Presentation Completed
1. Keep It Real:Involving Youth in a Community Effort to Reduce Underage Drinkingwww.keep-it-real.us Mike Kleinpeter ♦ Arthur Rouse Jacqui Powell ♦ Laura Pait Courtney Cheatwood ♦ Ashley Dones
2. Keep It Real:Involving Youth in a Community Effort to Reduce Underage Drinkingwww.keep-it-real.us Mike Kleinpeter B.A. Criminal Justice – Indiana University B.S. Psychology – Indiana University Received C.P.P. Credentials in 2007 Keep-It-Real Campaign Coordinator State Chair for the KY Youth Empowerment System Assistant Director at Bluegrass Prevention Center
3. Keep It Real:Involving Youth in a Community Effort to Reduce Underage Drinkingwww.keep-it-real.us Arthur Rouse B.A. Cinematography, Florida State University M.A. Educational Technology, Pepperdine Founder, Filmmaking Certificate Program, Bluegrass Community and Technical College Managing Director, The Kentucky Film Lab Owner/Operator, The Media Collaboratory
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7. Collaboration Winning videos air on television Winning videos also air at cinemas during the trailers Campaign promoted through news coverage, talk shows, and school visits Awards ceremony to recognize students for their effort held at local theatre
8. A Leader With an Idea: Pepperdine Experience: Filmmaking: A collaborative Model for learning and leadership
12. Connections Keep-It-Real allows participants to engage in peer-to-peer dialogue in a non threatening way, then allows them to attain leadership positions within their peer community through effective and relevant communication.
14. Civic EngagementDevelop a Broad Base of Support A group of community members came together to do something about underage drinking because the statistics were alarming The 30 day use of alcohol as reported from students in the Kentucky Incentive for Prevention survey found that 22% of 10th graders report drinking in past 30 days along with 42% of 12th graders
22. Bluegrass Prevention Center presented at middle and high schools in 17 counties. We presented all aspects on underage drinking including youth produced videos.
24. Education We partnered with the University of Kentucky College of Nursing where 2 interns went into classrooms and presented to high school students on youth advocacy and underage drinking Bluegrass presented at alternative schools and any other youth venue we could identify.
25. Involve Youth In the Process:Our Poster Promoting the Video Contest Enter by Dec. 6, 2004 Winner On TV www.keep-it-real.us
26. Involve Youth In the Process:Our Poster Promoting the Video Contest
27. Involve Youth in the Process Press Conference held at the local Government Center, to build awareness and interest in the prevention of underage drinking.
32. Parent Education Lexington Family Magazine runs bi-monthly articles in local newspaper to educate families about underage drinking Lexington Family Magazine has interviewed and done feature stories on the winners for the past 5 years
33. Youth Involvement Showing statistics alone doesn’t make an impact Using creativity and visual images helps to make an impact!
35. Jacqui & Laura Youth Involvement How did you come up with the idea to make your video? Why did you enter? Do you think your video has made a difference at school or in your community?
36. Jacqui & Laura Youth Involvement What do other students think about your video? Did you have family or friends help make the video or go online and vote? Have many people seen your video? How do people in the community respond to your video?
38. Courtney & Ashley Youth Involvement How did you come up with the idea to make your video? Where and how did you recruit participants to be in your video? What do other students think about your video?
39. Courtney & Ashley Youth Involvement Has making this video caused you to think differently or change your attitude regarding underage drinking? What components make this contest so effective? Recognition Support Leadership
40. Continuum in Message Videos impact elementary and middle school students, not just high school students To increase involvement we sponsored a middle school poster contest
72. Youth have been interviewed with articles appearing in the Lexington Herald Leader, Central Record, Lexington Family Magazine, WKYT-TV, WTVQ-TV, and WEKU Radio, Fayette County Public Schools, and GTV3
78. Recognition Grand Prize Winner People’s Choice Best Acting Best Comedy Best Direction Best Picture Best Drama Best Depiction of Message Best Cinematography Best Use of Music Best Art Direction Best Editing Most Original Best Foreign Language
91. Youth talk about issues such as underage drinking. These talk shows air repeatedly on the government channel where youth ideas and opinions are shared
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93. Youth and adults were brought together to discuss issues in our community around underage drinking
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95. Joe Elswick was the keynote speaker at the statewide Champions/KY-ASAP Annual Conference
103. Challenges Moving the youth past the drinking and driving message! Early in the contest it seemed like that is all the videos were! The message we want to convey is Don’t Drink Underage! Need the right “Public Relations” person to bring all the necessary partners to the table
104. Challenges Getting to Outcomes! Having all the pieces of the puzzle to create a new vision Education Media Activity Youth Leadership Recognition
105. Challenges Recognizing everyone for all their efforts. Do it step by step, grabbing partners along the way. Start small, do that well, then add another piece.
106. Challenges Finding ways to utilize youth ideas and components Time commitment! Getting to all schools with education Coordinating all aspects and not leaving anyone out Always coming across as new and fresh! Encouraging participation even when not winning a big prize.
107. Conclusion In the beginning we could have written commercials and PSAs by thirty, forty, or fifty year olds. By allowing youth to directly impact their peers through creating their own PSAs and then recognizing these efforts becomes a win for all.
108. Conclusion We found that for every person involved in making a video, at least ten other people had some involvement in the video as well Think about all the students that have been involved in making videos or any of the other youth leadership activities in Keep-It-Real and think about how many people we have actually reached.
109. Absolute Outcome “Example is not the main thing in influencing others, it is the only thing” Albert Schweitzer
110. Thank You Kentucky State Police Central Baptist Hospital Video Editing Services Fusioncorp Design Mediahouse Jordan-Chiles Advertising Lexington Legends Lexington Family Magazine Lexington Fayette Urban County Government Bluegrass Prevention Center Lynn Imaging Mayor’s Alliance on Substance Abuse Fayette County Local ASAP Board
