SlideShare uma empresa Scribd logo
1 de 48
acquire prior knowledge generate content create the slide deck
PRIORKNOWLEDGE
know your audience
1 What are they like?
1 What are they like? 2 Why are they here?
1 What are they like? 2 Why are they here? 3 What keeps themup at night?
1 What are they like? 2 Why are they here? 3 What keeps themup at night? 4 How can you solvetheir problem?
1 What are they like? 2 Why are they here? 3 What keeps themup at night? 4 How can you solvetheir problem? 5 What do you wantthem to do?
12345 What are they like? Why are they here? What keeps themup at night? How can you solvetheir problem? What do you wantthem to do?
know your constraints
1 How much timedo you have?
1 How much timedo you have? 2 How big isthe audience?
1 How much timedo you have? 2 How big isthe audience? 3 What is the venue like?
12 3 How much timedo you have? How big is the audience? What is the venue like?
know what is at stake
check your ego at the door
scratch your own itch
GENERATE CONTENT
1 Brainstorm
move away from the computer
go analog
go analog
go analog
go analog
be wild
don’t judge
1 Brainstorm 2 Identify the core. Simplify. Simplify.
be ruthless
what is your absolutely central message?
so what?
so what? contribution?
so what? contribution? if in doubt…?
1 Brainstorm 2 Identify the core. Simplify. Simplify. 3 Storyboard.
tell a story
how?
simplicity
unexpectedness
concreteness
credibility
emotions
CREATE THESLIDE DECK
rely on your notes
create structure
next episode: design your slides
ACKNOWLEDGMENTS
[images] Brother O'Mara http://www.flickr.com/photos/kevinomara/  jakub_hla http://www.flickr.com/photos/jakub_hlavaty/ law_keven http://www.flickr.com/photos/kevenlaw/ kagey_b http://www.flickr.com/photos/kagey_b/   Joe Gratz http://www.flickr.com/photos/joegratz/  Richard Ling http://www.flickr.com/photos/rling/  mharrsch http://www.flickr.com/photos/mharrsch/  Sriviera http://www.flickr.com/photos/srivera/  Paul Vallejo http://www.flickr.com/photos/paul-vallejo/ Feggy Art http://www.flickr.com/photos/victius/  weezerthewonderful http://www.flickr.com/photos/43541286@N00/ Markus Schirle

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