4. Consumer Involvement Theory
Stefan Andrei,
14 years experience as trainer & consultant in:
sales & business development
communication, presentation skills & public speaking
marketing strategy, market research
product development
associate professor at the University of Bucharest,
teaching advertising research at faculty of journalism
over 300 project developed as:
senior trainer & consultant at Mindthletics
consultant & marketing manager for Exact C&C (BBDO
Group)
consultant & product development manager for Impact
RealEstate
business development director at Sanoma Hearst
senior researcher & team manager at GFK Romania
research consultant at Mercury Research
graduated: Management Program JUMP, Helsinki
School of Economics
10. A. time and energy an individual
devotes to making the decision
Consumer involvement is based on
2 aspects:
B. the degree to which emotion or
reason - feelings or logic - influence
the purchase decision