Stories Leaders Must Tell Well
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As leaders of small, midsize, or large businesses, we can increase sales, morale, loyalty, retention, and overall results by improving the quality of our communication. And the first step is to master seven essential stories that will resonate with our audience of employees, partners, and clients. Maria Keckler teaches that it is not about facts and figures, but about weaving it all into a memorable storyline that connects, teaches, motivates, and inspires action.
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Stories Leaders Must Tell Well
- 1. 7 S T O R I E S L E A D E R S MUST LEARN TO TELL WELL
- 4. Share stories that build faith in you. THROUGH WORDS & ACTIONS Make your story their story.
- 5. MOUSE TRAP 2. PEOPLE DON’T COOPERATE IF THEY SMELL a RAT stories
- 6. TELL THEM KILL THE RAT WHAT’S IN IT FOR YOU
- 7. 3.
- 8. Leaders ensure that vision sticks… DAILY. VISION LEAKS
- 9. STORIES THAT REFILL THE BUCKET Define the Problem Offer a Solution Explain why and why now
- 10. TEACHING 4. ALWAYS combine The “WHY” The “WHAT” The “HOW” stories
- 12. SHOW (don’t tell) WHAT IT MEANS TO DO THE RIGHT THING.
- 13. ELEPHANT IN THE ROOM WE DON’T COME INTO A ROOM WITH OPEN MINDS stories 6.
- 14. “I know what Before addressing objections. you are thinking.” Start with..
- 15. 7.OUR PURPLE COW SHOW & TELL WHAT MAKES YOU REMARKABLE stories
- 17. BEWARE THE CURSE OF FAMILIARITY DON’T GET LOST IN THE DETAILS… “WHAT’S THE STORY BEHIND THE FACTS?” ♫ ♪ ♩
- 18. REFRAME IT with the right story BRING AN ISSUE INTO THE OPEN
- 20. A “CHARACTER” that wants something and overcomes conflict to get it... That’ s a Story ! Look for…
- 21. You My brand My idea Employee Retention My client My Proposal STORY CHARACTERS ARE EVERYWHERE!
- 22. ANNETTE SIMMONS, THE STORY FACTOR SETH GODIN, ALL MARKETERS TELL STORIES; PURPLE COW CHIP & DAN HEATH, MADE TO STICK; SWITCH ANDY STANLEY, MAKING VISION STICK DONALD MILLER, STORYLINE NANCY DUARTE, RESONATE A MUSHUP OF IDEAS INSPIRED BY …
- 23. CONSULTING COACHING TRAINING COMMUNICATION DESIGN SUPERBcommunication.com Presented & Designed by Maria Keckler MARIA@SUPERBcommunication.com Twitter.com/mariakeckler Linkedin/in/mariakeckler
Notas do Editor
- EXAMPLE:Who I Am – stories of self revelation (Stories you tell with words or with actions)NO MANIPULATION EZRA CENTERCONFESSING TO MY ENGLISH STUDENTS You don‟t have to tell a personal story. Throughout this book are fable stories, historical stories, stories re-told from a friend, current event stories and parables. Any of these can become a “who I am” story if you tell it in a way that genuinely reveals a part of who you are on a personal level. Trust MePeople don‟t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas, do indeed, offer what you promise.
- EXAMPLE:Who I Am – stories of self revelation (Stories you tell with words or with actions)NO MANIPULATION EZRA CENTERCONFESSING TO MY ENGLISH STUDENTS You don‟t have to tell a personal story. Throughout this book are fable stories, historical stories, stories re-told from a friend, current event stories and parables. Any of these can become a “who I am” story if you tell it in a way that genuinely reveals a part of who you are on a personal level. Trust MePeople don‟t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas, do indeed, offer what you promise.
- EXAMPLE:Who I Am – stories of self revelation (Stories you tell with words or with actions)NO MANIPULATION EZRA CENTERCONFESSING TO MY ENGLISH STUDENTS You don‟t have to tell a personal story. Throughout this book are fable stories, historical stories, stories re-told from a friend, current event stories and parables. Any of these can become a “who I am” story if you tell it in a way that genuinely reveals a part of who you are on a personal level. Trust MePeople don‟t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas, do indeed, offer what you promise.
- Those you wish to influence begin with two major questions: Who are you? and Why are you here? Until these questions are answered they don‟t trust what you say. It is natural. If you want me to buy a product, contribute money, change my behavior, or take your advice I want to know what you will get out of it. I met a successful businessman from a big city who spent much of his time volunteering for an AIDS hospice and his city‟s ballet company. He told me a story that he uses when he visits other businesspeople asking them to contribute their money or time to these causes. He tells them that when he was in the Holy Land someone explained the difference between the Dead Sea and the very much alive Sea of Galilee. The Dead Sea has no outlet. Both are fed by the same source but the Dead Sea can only receive an inward flow. The Dead Sea is prevented from flowing outward and the accumulation of salt has killed it. The Sea of Galilee is alive only because what flows in can also flow out. For this man, the metaphor of the Sea of Galilee demonstrates his experience that for him, giving is a necessary function of thriving and feeling alive. His message not only explains “why I am here” to the person he is visiting, but it begins to give a glimpse of his “vision” of how alive we feel when we give to others and let our wealth flow both in and out.
- Story. A. Ford… too much feedback = dejected
- Have you noticed that unless you constantly cast the vision for your organization or ministry, it leaks… until one day people begin to wonder why they are doing what they are doing.The primary role of a leader is to make sure vision sticks.
- If you are going to cast the vision convincingly, a. Define the problemb. Offer a solutionc. Explain why and why now.
- One story PLATO used to teach about THE LIMITATIONS OF DEMOCRACY was about a ship in the middle of the ocean. On this ship was a gruff burly captain who was rather shortsighted and slightly deaf. He and his crew followed the principles of majority rule on decisions about navigational direction. They had a very skilled navigator who knew how to read the stars on the ship but the navigator was not very popular and rather introverted. In the panic of being lost, the captain and crew made a decision to follow the most charismatic, eloquent and persuasive of the crewmembers. They ignored and ridiculed the navigator‟s suggestions, stayed lost and ultimately starved to death at sea. One of the things I like about Plato‟s story, as a teaching story, is that his story introduces a lack of clarity just where it is needed.
- EXAMPLE:Who I Am – stories of self revelation (Stories you tell with words or with actions)NO MANIPULATION EZRA CENTERCONFESSING TO MY ENGLISH STUDENTS You don‟t have to tell a personal story. Throughout this book are fable stories, historical stories, stories re-told from a friend, current event stories and parables. Any of these can become a “who I am” story if you tell it in a way that genuinely reveals a part of who you are on a personal level. Trust MePeople don‟t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas, do indeed, offer what you promise.
- GROCERIES IN OUR CAR STORY
- I KNOW WHAT YOU ARE THINKING… BEFORE YOU OVERCOME OBJECTIONSSTORY: ALISSA FORD ADDRESSING COST
- I KNOW WHAT YOU ARE THINKING… BEFORE YOU OVERCOME OBJECTIONSSTORY: ALISSA FORD ADDRESSING COST
- SETH GODIN
- EXAMPLE:Who I Am – stories of self revelation (Stories you tell with words or with actions)NO MANIPULATION EZRA CENTERCONFESSING TO MY ENGLISH STUDENTS You don‟t have to tell a personal story. Throughout this book are fable stories, historical stories, stories re-told from a friend, current event stories and parables. Any of these can become a “who I am” story if you tell it in a way that genuinely reveals a part of who you are on a personal level. Trust MePeople don‟t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas, do indeed, offer what you promise.
- EXAMPLE:Who I Am – stories of self revelation (Stories you tell with words or with actions)NO MANIPULATION EZRA CENTERCONFESSING TO MY ENGLISH STUDENTS You don‟t have to tell a personal story. Throughout this book are fable stories, historical stories, stories re-told from a friend, current event stories and parables. Any of these can become a “who I am” story if you tell it in a way that genuinely reveals a part of who you are on a personal level. Trust MePeople don‟t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas, do indeed, offer what you promise.
- EXAMPLE:Who I Am – stories of self revelation (Stories you tell with words or with actions)NO MANIPULATION EZRA CENTERCONFESSING TO MY ENGLISH STUDENTS You don‟t have to tell a personal story. Throughout this book are fable stories, historical stories, stories re-told from a friend, current event stories and parables. Any of these can become a “who I am” story if you tell it in a way that genuinely reveals a part of who you are on a personal level. Trust MePeople don‟t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas, do indeed, offer what you promise.
- EXAMPLE:Who I Am – stories of self revelation (Stories you tell with words or with actions)NO MANIPULATION EZRA CENTERCONFESSING TO MY ENGLISH STUDENTS You don‟t have to tell a personal story. Throughout this book are fable stories, historical stories, stories re-told from a friend, current event stories and parables. Any of these can become a “who I am” story if you tell it in a way that genuinely reveals a part of who you are on a personal level. Trust MePeople don‟t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas, do indeed, offer what you promise.
- EXAMPLE:Who I Am – stories of self revelation (Stories you tell with words or with actions)NO MANIPULATION EZRA CENTERCONFESSING TO MY ENGLISH STUDENTS You don‟t have to tell a personal story. Throughout this book are fable stories, historical stories, stories re-told from a friend, current event stories and parables. Any of these can become a “who I am” story if you tell it in a way that genuinely reveals a part of who you are on a personal level. Trust MePeople don‟t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas, do indeed, offer what you promise.
- EXAMPLE:Who I Am – stories of self revelation (Stories you tell with words or with actions)NO MANIPULATION EZRA CENTERCONFESSING TO MY ENGLISH STUDENTS You don‟t have to tell a personal story. Throughout this book are fable stories, historical stories, stories re-told from a friend, current event stories and parables. Any of these can become a “who I am” story if you tell it in a way that genuinely reveals a part of who you are on a personal level. Trust MePeople don‟t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas, do indeed, offer what you promise.
- EXAMPLE:Who I Am – stories of self revelation (Stories you tell with words or with actions)NO MANIPULATION EZRA CENTERCONFESSING TO MY ENGLISH STUDENTS You don‟t have to tell a personal story. Throughout this book are fable stories, historical stories, stories re-told from a friend, current event stories and parables. Any of these can become a “who I am” story if you tell it in a way that genuinely reveals a part of who you are on a personal level. Trust MePeople don‟t want more information. They are up to their eyeballs in information. They want faith – faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas, do indeed, offer what you promise.