Playmobil.Ver2

Presented by: Amit Agarwal DP Bagria Mrinmoy Kanti Das Rahul Agarwal Ritesh Singh Yuganshu Pathak

Playmobil ---- at a glance Parent Company Geobra Brandstatter GmbH & Co. KG., Zirndorf, Germany PLAYMOBIL® subsidiaries: France Switzerland UK Austria Benelux Spain Italy USA Greece Canada Mexico http://www.playmobil.com Playmobil, whose parent company is Geobra Brandstatter GmbH & Co. KG., of Germany, is one of the leading specialty toy companies in the United States with annual sales of more than $18million

The case ………. ,[object Object]

VIOLATIONS ,[object Object],[object Object]

VIOLATIONS….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resale Price Maintenance ,[object Object]

Resale Price Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Market Characteristics Anticompetitive Minimum Resale Price Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Characteristics Pro-Competitive Minimum Resale Price Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Sherman Anti-trust Act (1890) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Clayton Antitrust Act (1914) ,[object Object],[object Object],[object Object],[object Object]

Per Se Rule ,[object Object],[object Object]

Rule of Reason Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Vertical Restraints are Generally Subject to Rule of Reason Analysis ,[object Object],[object Object]

Vertical Restraints are Generally Subject to Rule of Reason Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Free-riding amongst retailers ,[object Object],[object Object],[object Object],[object Object]

Colgate Doctrine ,[object Object],[object Object],[object Object]

Economists’ defense of Playmobil ,[object Object],[object Object],Some economists defend resale price maintenance on two grounds: Price Quantity Demand Q Q +  Q  Q P P  P

Economists’ defense of Playmobil.. ,[object Object],[object Object],[object Object]

Outcome in Playmobil case ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

Playmobil.Ver2

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Playmobil.Ver2