Presentation on the basics of social media marketing for the Santa Cruz Women's Council of REALTOR'S meeting 7/9/14.

1. Your Social Media Questions
Answered
by Maggie Barr, REALTOR®
Century 21 M&M and Associates
July 9, 2014

2. Agenda
• Why Use Social Media?
• Overview of Sites
– Facebook
– Google Plus
– LinkedIn
– Twitter
– You Tube
• How Should You Use Social Media?
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3. Why Use Social Media?
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• Boost traffic to your website
• Improve your website’s search engine ranking (SEO)
• Prove you are technically up-to-date
• Demonstrate expertise
– foreclosures, vacation homes, commercial
• Improve visibility of your listings
• Network with other realtors and experts

4. Social Media Sites
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5. 4/23/2013 Power Start Media
• Facebook
– Great for consumers
– Good for Business-to-Business
• Google+
– Copy-cat of Facebook by Google
• LinkedIn
– Provides credibility for all business types
• Twitter
– Great for your enthusiast customers
• YouTube
– Video content gets more clicks & engagement
Top Social Media Portals for Real Estate

6. 7/9/2014 Maggie Barr 6
Facebook
• Use your personal
profile to encourage
referrals from
friends, family, and
their connections
• Post articles about
buying and selling
homes, and the
market in general

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Facebook
Business Page
• Use your business
page to post articles
and content on
behalf of yourself as
a REALTOR, or for
your office

8. 7/9/2014 Maggie Barr 8
Google+
Personal Profile
• Profiles just like
Facebook
• Establishes you as
an authority with
Google
• Demonstrate your
industry
knowledge

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Google+
Business Page
• Increase your
website SEO
score
• Establishes you a
business
• Includes a
Google Maps
listing, once you
verify your
address

10. 7/9/2014 Maggie Barr 10
Google+
Business Page
• Increase your
website SEO score
• Establishes you as
an authority with
Google
• Includes a Google
Maps listing once
you verify your
address

11. LinkedIn
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• Post a profile with
your resume and
areas of expertise
• Clients will use this
to validate your
credibility
• Friends, peers and
clients can Endorse
you or write a
Recommendation

12. LinkedIn
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• Post a profile with
your resume and
areas of expertise
• Clients will use this
to validate your
credibility
• Friends, peers and
clients can Endorse
you or write a
Recommendation

13. 7/9/2014 Maggie Barr 13
Twitter
• Great for targeting
enthusiasts who
like to read about
a specific topic
• Not as valuable for
driving awareness
• If someone knows
you however, they
might follow you

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YouTube
• Post your listing
videos
• Post a personal blog

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How Should You Use Social Media?
1. Set up sites & put links on your website so people can find
you, learn about you, and contact you everywhere
2. Post on each page 1-2 times per week to stay top-of-mind
3. Respond to inquires and leads
4. Advertise on Facebook