Portfolio of work I led

1. OF WORK I LED

2. A leader.
Marketer.
Communicator.
Strategist.
& former Top Gun Naval Aviator.
Hi. I’m Jeff Miller.

3. 1 Annual Reports
2 Corporate Branding
3 Corporate Social Responsibility

4. Annual Reports
2008 - 2013

5. 2008 ALL IN ONE HOUR’S WORK

6. 2009 STRENGTH IN THESE TIMES

7. 2010 HOW WE WILL
BUILD VALUE

8. 2011 STRATEGY
IN ACTION

9. 2012 FOOD + FLIGHT

10. 2013 THE NEXT LEVEL

11. Corporate Branding

12. 12
THE JBT NAMING PROCESS
• Established team of internal managers, assisted by outside agency
• Directed name generation based on
– Input via questionnaires, meetings and interviews
– Existing FMC names and logotypes
– New names that were generated
• A name that conveys
– Our History
– Our Culture
– Our Market Leadership
• Generated list of 43 names, distilled to 5 finalists
• Final name selection
John Bean Technologies (JBT)

13. 13
DEFINING THE LOGOTYPE
• Global company
– Simplified globe
• Partership and committment
– Classic symbolism: The rings
• Black for authority and power
• Blue for loyalty and committment
• Competence and innovation
– Rings designed in 3 dimensions
• Innovation = innovative shapes
• Competence = multi-dimensional
• Final logotype

14. 14
LEVELS OF COMMUNICATION
Why should a customer
choose FMC FoodTech for
portioning, freezing and
almost every process step
in between. Our strategic
communications answer this
question.
“Why” our offering is the
customer’s best alter-native.
May speak to a particular
market segment.
Preferred image choice:
PEOPLE
“What” our specific products
have to offer that is uniquely
benefi cial to the customer.
Help them to choose
a product.
Preferred image choice:
CUSTOMER APPLICATIONS
“How” each product will
answer specifi c customer
needs. Help them to specify
the product they have
chosen.
Preferred image choice:
EQUIPMENT/SOLUTIONS

15. CORPORATE
BUSINESS AREA
PRODUCT LINE
PRODUCT CATEGORY
PRODUCT MODEL
BRAND LEVEL DESIGNATION
JBT Corporation
(Legal: John Bean Technologies Corp.)
JBT FoodTech
JBT AeroTech
JBT XxxxTech
TRADEMARK
LEVELS
PRODUCTDESIGNATIONS
LEVELS
Strong (aquired) brands used
as designations only.
Product categories in generic
(descriptive) nomenclature only.
Product models in an easily
recognizable structure, e.g.
alpha-numeric.
Frigoscandia Jetway
spiral freezer boarding bridge
M7 AD-BB
BRAND HIERARCHY

16. CORPORATE BROCHURE

17. Corporate Social
Responsibility

18. CSR
BROCHURE

19. 2010- 2013
ANNUAL REPORT
FEATURES