Invited talk presented at the Mid-America Association for Institutional Research's 2013 conference in Kansas City, Missouri.
This talk focused upon using storytelling techniques as a means to present data and gain consensus among constituents.
19. “Stories are shortcuts we use because we’re too
overwhelmed by data to discover all the details.”
– S. Godin
20. “Curiosity is the intellectual need to answer
questions and close open patterns. Story plays
to this universal desire by doing the
opposite, posing questions and opening
situations.”
– R. McKee
21. “This is the role that stories play – putting
knowledge into a framework that is more
lifelike, more true to our day-to-day existence.”
– Heath & Heath
22.
23. Rule #
“You gotta keep in mind what’s interesting
to you as an audience, not what’s fun to
do as a writer. They can be very different.”
79. Thank you
Lighting the Path to Action:
Realizing the Power of Storytelling
Matthew Hendrickson
Associate Director – Strategic Enrollment Research
Northeastern University – College of Professional Studies
m.hendrickson@neu.edu
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References
Bierce, A. (2003). The Devil’s Dictionary.
Carroll, L. (1886). Alice in Wonderland.
Coats, E. (2012). Pixar’s 22 Rules of Storytelling (via Twitter). http://imgur.com/a/fPLnM
Davenport, T.H. & Kim, J. (2013). Keeping up with the Quants. Harvard Business Review.
Gemignani, Z. (2012). Data Visualization as Storytelling: A Stretched Analogy. Juice Analytics.
http://www.juiceanalytics.com/writing/data-visualization-as-storytelling-a-stretched-analogy/
Gemignani, Z. (2013). Data Storytelling: The Ultimate Collection of Resources.
http://www.juiceanalytics.com/writing/the-ultimate-collection-of-data-storytelling-resources/
Godin, S. (2005). All Marketers are Liars.
Heath, C. & Heath D. (2007). Made to Stick.
Kosara, R. (2013). Paper: Storytelling, The Next Step for Visualization. http://eagereyes.org/papers/paperstorytelling-step-visualization
McCloud, S. (2005). The Visual Magic of Comics. TED Talk.
http://www.ted.com/talks/scott_mccloud_on_comics.html
McKee, R. (1997). Story: Substance, Structure, Style, and the Principles of Screenwriting.
Miller, E. (2011). Theories of Story and Storytelling.
http://www.storytellingandvideoconferencing.com/67.pdf
Montague, T. (2013). If You Want to Raise Prices, Tell a Better Story. http://blogs.hbr.org/2013/07/want-toraise-prices-tell-a-be/
Stanton, A. (2012). The Clues to a Great Story. Ted Talk.
http://www.ted.com/talks/andrew_stanton_the_clues_to_a_great_story.html
Warshaw, D. (2013). Nate Silver, Data, and Storytelling.
http://features.blogs.fortune.cnn.com/2013/07/24/nate-silver-data-and-storytelling/