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Social Media and Superstorm
           Sandy

      2012 LESSONS LEARNED
LESSON 1



     Residents will use social media
     to ask for emergency assistance




http://bit.ly/Sandy911
LESSON 2

    Cell tower access, smart phones and
    mobile friendly solutions empower
           mobile user’s resilience
LESSON 3



    Spontaneous volunteers will show
      up and organize without you
LESSON 4



     Pinterest and Instagram became
        new communication tools
LESSON 5



    Photo verification and rumor
   control required photo forensics
LESSON 6



   Crisis mapping and crowd sourcing
      provided timely information
Next Steps

1. NDPTC Training “Social Media for Natural
  Disaster Response and Recovery (PER-
  300)”scheduled for March
2. Complete a SWOT analysis of EOC social
  media monitoring capabilities and gaps
  with a multi-departmental team
3. Develop a strategy document and SOPs for
  message handling that arrive via social
  media
4. Expand a trusted agent monitoring team to
  support the hotline room
Phone: (714) 765-6955

Mary Jo Flynn          Email: maryjflynn@anaheim.net

                       Twitter: @AnaheimCERT
Emergency
Management Assistant
Director
                       Facebook: Anaheim CERT, Anaheim RACES

                       Pinterest: Anaheim CERT

                       YouTube: Anaheim RACES

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Social media and superstorm sandy

  • 1. Social Media and Superstorm Sandy 2012 LESSONS LEARNED
  • 2. LESSON 1 Residents will use social media to ask for emergency assistance http://bit.ly/Sandy911
  • 3. LESSON 2 Cell tower access, smart phones and mobile friendly solutions empower mobile user’s resilience
  • 4. LESSON 3 Spontaneous volunteers will show up and organize without you
  • 5. LESSON 4 Pinterest and Instagram became new communication tools
  • 6. LESSON 5 Photo verification and rumor control required photo forensics
  • 7. LESSON 6 Crisis mapping and crowd sourcing provided timely information
  • 8. Next Steps 1. NDPTC Training “Social Media for Natural Disaster Response and Recovery (PER- 300)”scheduled for March 2. Complete a SWOT analysis of EOC social media monitoring capabilities and gaps with a multi-departmental team 3. Develop a strategy document and SOPs for message handling that arrive via social media 4. Expand a trusted agent monitoring team to support the hotline room
  • 9. Phone: (714) 765-6955 Mary Jo Flynn Email: maryjflynn@anaheim.net Twitter: @AnaheimCERT Emergency Management Assistant Director Facebook: Anaheim CERT, Anaheim RACES Pinterest: Anaheim CERT YouTube: Anaheim RACES