This presentation offers a framework for understanding and planning events around the attendee experience.

1. Event
Organizer
The Attendee Experience: Tips, Tricks, and
Technology to Keep Them Coming Back
By Michelle Bruno

7. Takeaways
• The NEW hierarchy of attendee needs
• How to understand your attendees holistically
• The dirtiest word in b2b trade shows
• How to convert attendees into fans
• 7 Top trends in "attendee experience"
technology
• 10 ways to kill the attendee experience

9. Maslow’s Hierarchy of Needs
Image Courtesy of Wikipedia

10. Bruno’s Attendee Hierarchy of Needs

11. Utility
BASICS NEEDED TO EXPERIENCE AND UNDERSTAND THE
EVENT: food and beverage, registration, signage,
charging stations, wi-fi, maps, transportation,
exhibitor directory, conference agenda, floor
Plans, ADA accommodations...

13. Justification
INFORMATION NEEDED TO CONFIRM THE ATTENDEE’S ROI
OF TIME AND RESOURCES: content consumption,
QR
codes, digital tote bags, session speakers,
programming, show features, content capture,
post-show content access...

15. Connection
HUMAN AND DIGITAL CONNECTION TO COMMUNICATE,
SHARE THE EXPERIENCE, LEARN FROM PEERS:
matchmaking, social media platforms,
receptions, games, flash mobs, golf
tournaments, collaboration exercises, place
settings...

16. Dirty Word = FUN

17. Recognition
PARTICIPATION FOR SELF ESTEEM: Speaker’s
Corners, Twitter falls, Q &A, text
walls, leader boards, crowdsourcing idea
innovation booth...

18. Innovation Booth

19. Understanding
HIGH-LEVEL TRANSFORMATION:
charity outreach,keynote speaker, mentoring...

20. SPIN’s GSR

21. 7 Trends in Attendee Technology
• Holistic approach to attendee analytics
• Convergence
• DIY platforms for mobile and virtual
• Geo-location schemes
• NFC applications for paperless events
• Games using mobile devices
• Social mapping

22. Holistic Analytics

23. #2 Convergence

24. Geo-location

25. #4 DIY Platforms

26. Near Field Communication

27. #6 Games on Mobile

28. Social Mapping

29. 5 Ways to Kill the Attendee Experience
1. Make them wait
2. Eliminate choices
3. Make participation difficult
4. Keep them in the dark
5. Don’t change ever

30. 5 More Ways to Kill the Attendee Experience
1. Serve Horrible Food
2. Overload them with shiny objects
3. Disconnect them from the world
4. Organize lame activities
5. Make sure they have a $60 cab ride

31. Google Me
Michelle Bruno
Forkintheroadblog.com
Brunogroup.com
michelle@brunogroup.com
Twitter: @michellebruno
Linkedin.com/in/michellejbruno
Facebook: Bruno Group Signature Events