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Motorola Mobility

      Michael Bader
        EECS 441
      26 March 2012
Products
   Smartphones

   Tablets

   Set-top boxes
History
   1928 – Galvin Manufacturing Corporation

   1930 – Motorola radio

   1948 – Rename to Motorola

   2004 – RAZR released

   Jan 2011 – Motorola splits
Financials
                End of 2010

                    Total Assets: 9.730
                     billion

                    Revenue 13.064 billion

                    Net income: -249 million
Motorola RAZR
   Released in 2004
   Marketed until 2007
   Best selling “clamshell” phone in the world

   Motorola’s Failure
       Rise of 3G
       Touchscreens


   Droid RAZR (2011)
       “Thinnest 4G LTE Phone”
What’s Hot?
   Acquisition by Google
Secret Sauce
   Brand Recognition

   Droid popularity

   RAZR
Competitors
   HTC

   Samsung

   LG
Controversy on ICS and Bootloaders
   Lack of ICS




   Locked Bootloaders
Future
   Positive
       Mobile ventures
       Google


   Negative
       Alienating Techie Community
       Falling of cable TV


   Overall
       Slightly Negative

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Motorola mobility

  • 1. Motorola Mobility Michael Bader EECS 441 26 March 2012
  • 2. Products  Smartphones  Tablets  Set-top boxes
  • 3. History  1928 – Galvin Manufacturing Corporation  1930 – Motorola radio  1948 – Rename to Motorola  2004 – RAZR released  Jan 2011 – Motorola splits
  • 4. Financials  End of 2010  Total Assets: 9.730 billion  Revenue 13.064 billion  Net income: -249 million
  • 5. Motorola RAZR  Released in 2004  Marketed until 2007  Best selling “clamshell” phone in the world  Motorola’s Failure  Rise of 3G  Touchscreens  Droid RAZR (2011)  “Thinnest 4G LTE Phone”
  • 6. What’s Hot?  Acquisition by Google
  • 7. Secret Sauce  Brand Recognition  Droid popularity  RAZR
  • 8. Competitors  HTC  Samsung  LG
  • 9. Controversy on ICS and Bootloaders  Lack of ICS  Locked Bootloaders
  • 10. Future  Positive  Mobile ventures  Google  Negative  Alienating Techie Community  Falling of cable TV  Overall  Slightly Negative

Notas do Editor

  1. Galvin Manufacturing Corporation first developed a battery eliminator, basically a batteryless power source.Motorola radio – one of the first commercially successful car radiosRename to Motorola – During this time focused the business around TV’s and radiosProducts in histroy – walkie-talkie, defense electronics, car phone, televisions
  2. At the end of 2010Total Assets: 9.730 billionRevenue: 13.064 billionNet income: -249 million
  3. Sold more than 130 million unitsDroid RAZR thickness at 7.1 mm
  4. 12.5 Billlion
  5. PositiveNegativeLack of Unlocked Bootloaders