1. Digital Citizenship: Best Practices
for Navigating Social Media

2. The State of Social Media Q1 2012
• Social networks and blogs continue to dominate
American’s time online, now accounting for
nearly a quarter of total time spent on the
internet.
• Pinterest is the emerging social network with 4.5
million unique visitors in October, 2011.
• Americans spend more time on Facebook than
they do on any other U. S. website.
• Close to 40% of social media users access social
media content from a mobile phone.
http://blog.nielsen.com/nielsenwire/social/

3. The Tools and How They’re Used
Connect Listen Engage Publish

4. Listen -- Tools
The quickest way to monitor content on the
social Web is to use a feed reader.

5. Connect
• Find people like you, or those who share
community interests and expand your network
• Read lots of content, follow the communities’
blogs
• Learn who makes up your network; who are
fans and followers?
• Enter contacts regularly into your social
networks.
• Maintain the professional connections policy of
LinkedIn: only accept contacts you truly know.

9. A Good Invitation to Connect
As you may know, I resigned my position as [TITLE & COMPANY]. It
was a rich experience and I value the privilege of access to a very high
level of thought leadership during my years there.
Recently, I have begun to work with the [COMPANY] to [DETAILS OF
JOB AND INDUSTRY] Using “best practice” as a baseline, we are
looking at regional, national and international models that use an
integrated approach to create successful outcomes.
As I value our relationship and appreciate the depth of experience you
bring to your profession, please join my network so we can stay in
touch on this and more.
Warm regards,

10. Steps to Take Today
• Upload your e-mail contacts from all sources
• Get your profile to 100% by completing all of
your information and adding a photo
• Develop a keyword-rich professional headline
• Rename the default “Website” and “Blog”
settings to personalized names
• Add your Twitter account

11. Steps to Take Next Week
• Write a recommendation for a colleague,
partner or friend (and hope they return the
favor)
• Create a schedule for yourself to ask one new
person a week for a recommendation

12. Engage
1. Be helpful
2. Connect your network
3. Endorse others
4. Produce frequent,
quality content
5. Create meaningful,
long-lasting
relationships

15. Facebook: Best Practices
• Thin the herd
• Manage privacy settings
• Review your photos and edit
• Tag and untag images others have posted
• Ask yourself if it’s the right tool for the
communication at hand; if not, choose
another platform or make a call

16. Twitter:
an estimated 225 million
users, generating 65 million
tweets a day and handling over
800,000 search queries per day.
Wow.

17. Connect -- Twitter

18. Measurement

20. Crisis Communication Basics
• Own up when caught
• Apologize quickly
• If appropriate, make amends, fix what’s
wrong, and begin the process of restoring
faith in your brand
• Be sincere
• No, you can’t delete tweets

22. Don’t
• Only “push”
• Publish only your own
links
• Be a robot
• Ignore replies
• Have zero friends
• Leave profile or photo
blank

23. Do
• Understand the difference between personal
and private
– Nothing private ever goes online. Ever.
• If you do post pictures, make sure they are for
public viewing, no matter how you’re sharing
them.
• Tweet with your audience and intentions in
mind.

24. Trending Hashtags
Who's #notguilty about eating all the tasty treats they want?!"

29. Nothing
private ever
goes online.
Ever.

31. Questions?
Thank You!
mjaggers@jaggerscommunications.com
www.jaggerscommunications.com