Windows is the uncelebrated superhero taken for granted. The Hancock of superheroes that the public does not know why or what they should appreciate about it. Time to remind them of its significance and allow Windows' true character to shine through.

1. I’M A PC and I’ve been made into
a stereotype.

2. I’M A PC

3. Life Without Walls

4. Singular vs Diverse Identity

6. What’s Next?
Tell a greater story that involves both
directions equally, authentically based on
Microsoft reputation. If I’M A PC talks to
diversity of users and Life Without Walls
demonstrates compatibility, how do we
evolve the conversation—What does it
mean for people, for this world?

7. Windows is the Common Denominator
Windows 95% MKT
/// Small World Effect
People & Technology & Ideas and 1
Billion things in between
/// Everything is connected —
Literally, not hypothetically

9. (or LESS)
Six Degrees of Separation

10. Phase I Teaser Making
Connections

11. Teaser Degrees of Separation

12. Physical Connections

13. Phase II Six Degrees of
Separation
(or LESS)

14. Online Connections

16. Phase III Viral Bacon

17. Bacon’s Common
Denominator

18. Bacon on String Theory

19. RESULTS
The team from Crispin Porter + Bogusky
awarded our team Best Overall Strategy
because “the story sparks ideas. Not only
did (we) make a fluid continuance of the
Life Without Walls concept; (we) took into
mind the qualities that can be perceived as
negative and turned them on their head
while capturing a truth of Windows.
Winning teams get the opportunity to pitch
the man himself in Boulder, Colorado.”

20. BEST OVERALL