Online Reputation Management, Reputation Management, SERM, Search Engine Reputation Management, Online Reputation Protection, Reputation Protection, Online Reputation Defense, Reputation Defense Services, Search Engine Optimzation, Internet Reputation Management

1. MITHU SARKAR
Your Web Strategist
http://www.mithusarkar.com
An introduction to Online Reputation Management
Online Reputation Management (ORM) is vital to protecting your brand online. Online
Reputation Management is the latest trend in the online advertising world. The concept of
Online Reputation Management was derived to help corporations, business owners and
professionals dealing with negative comments in the web. It is important to handle your
promotional campaign in such a way so as to protect your positive image and brand online as a
simple Facebook status or blog entry can damage your reputation. Develop innovative
promotional strategies Your organization's online reputation depends on how other people,
especially the customers, look at your company. A disgruntled client is more than enough in
order to destroy your own status among potential customers. Hence, to protect your brand
online, it is important to create highly effective promotional campaigns, securing more
customers. Monitor your online status regularly Most companies or professionals turn to
online reputation management as a reactive approach to existing negative comments in the
search engines. But, you should verify periodically your online presence in the web to ensure
your positive image. How to Ensure Your Online Reputation on the Internet
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2. MITHU SARKAR
Your Web Strategist
http://www.mithusarkar.com
Grow across the Internet by projecting the brand name in a clear and concise manner
Increase perceptions of brand by creating opportunities to listen to and engage
consumers.
Counter negative attacks
Create and optimize social networking profiles supported with a solid Online Reputation
Management strategy
Create videos projecting your brand, services and offerings and promote in various
video sharing sites like YouTube, Metacafe, Viddler etc
Open profiles in micro-sites targeting your specific keywords or relating to your main
site. The Online Reputation Management strategy here is to complement the search
engine results with the keywords associated with the micro-sites.
Distribute content through the content sharing sites and update them at a regular
interval.
Press Releases and content refreshing articles in different article directories will also
provide important links for Reputation Management in the search engine result pages.
Online Reputation Management is a relatively new domain but it is becoming popular each and
every day. In today’s economy, information is power and that is why you need to be absolutely
sure that the information going out about your company is accurate. A bad review or misleading
information from a competitor could mean lost business. By MITHU SARKAR
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