Tzvika Avnery - The Secret Ingredients of Virility and Best Practices

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The document discusses key elements for creating viral content, including having a good story, making content easily sharable, using amplifiers to spread the message, including motivators for sharing, and choosing an appropriate platform or medium. It provides examples of each element from the experience of WiseStamp, an email apps platform with over 2 million installs.

Technology Design

101 viral tips for startups

Josh Tzvika Avnery
Josh@wisestamp.com

Is it pure luck?
or is there a viral formula?

WiseStamp - Email Apps Platform

2 Million installs - 1.5 Million installs in the past year
Partnerships with StumbleUpon, Digg, WWF etc...

In our talk
• The viral ingredients and principles
• Best practices & WiseStamp implementation

“Luck is what happens when
preparation meets opportunity.”
Lucius Annaeus Seneca

The fundamental elements of virality
1. A Good Story
2. “Sharability”
3. Amplifiers
4. Motivators
5. Medium / Platform

A good Story

Wow effect - “ I must tell my friends …”

A good Story

Help your users to tell your story…

“Sharability”
“The potential to be shared

Amplifiers
Services that spread your message (one to many)
Email

Amplifiers – “live” demo
Click the button to share this presentation

Motivators

Motivation
• Be first (Hipster)
• Get more (Dropbox)
• Be unique/cool (Gmail)
• Get money (Affiliates)
• It’s better with more (Facebook, skype, Viber)

Medium / Platform
1. Social
• Facebook apps
2. Browser Extensions
• Firefox gallery
• Google chrome gallery
3. Blogs
• Wordpress plugins
4. Mobile
• Iphone Apps
• Android market

Thank you!

Follow us on :

Facebook.com/WiseStamp
Twitter/WiseStamp

Josh Avnery
Josh@wisestamp.com

linkedin.com/in/tzvikaavnery

Facebook/Tzvikaavnery

Some extra reading & fun viral videos
• Book - Buzzmarketing: Get People to Talk About Your Stuff

Videos:
• David going to the dentist -
http://www.youtube.com/watch?v=txqiwrbYGrs
• Double rainbow -
http://www.youtube.com/watch?v=OQSNhk5ICTI
• Where the hell is matt -
http://www.youtube.com/watch?v=zlfKdbWwruY
• Dramatic chipmank -
http://www.youtube.com/watch?v=a1Y73sPHKxw
• Old spice - http://www.youtube.com/watch?v=owGykVbfgUE
• Evolution of dance -
http://www.youtube.com/watch?feature=player_embedded&v=dM
H0bHeiRNg
• Bennerkeekee Teenage Dream(with me)
http://www.youtube.com/watch?v=lm_n3hg-Gbg&feature=relmfu
• Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/

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Tzvika Avnery - The Secret Ingredients of Virility and Best Practices

1. 101 viral tips for startups Josh Tzvika Avnery Josh@wisestamp.com

2. What makes something viral?

3. Is it pure luck? or is there a viral formula?

4. WiseStamp - Email Apps Platform

5. WiseStamp - Email Apps Platform 2 Million installs - 1.5 Million installs in the past year Partnerships with StumbleUpon, Digg, WWF etc...

6. In our talk • The viral ingredients and principles • Best practices & WiseStamp implementation

7. “Luck is what happens when preparation meets opportunity.” Lucius Annaeus Seneca

8. The fundamental elements of virality 1. A Good Story 2. “Sharability” 3. Amplifiers 4. Motivators 5. Medium / Platform

9. A good Story Wow effect - “ I must tell my friends …”

10. A good Story Help your users to tell your story…

11. “Sharability” “The potential to be shared

12. “Sharability” - demo

13. “Sharability” - demo

14. “Sharability” - demo

15. “Sharability” - demo

16. “Sharability” - demo

17. “Sharability” - demo

18. “Sharability” - demo

19. “Sharability” - demo

20. “Sharability” - demo

21. Amplifiers Services that spread your message (one to many) Email

22. Amplifiers – “live” demo Click the button to share this presentation

23. Amplifiers - demo

24. Motivators Motivation • Be first (Hipster) • Get more (Dropbox) • Be unique/cool (Gmail) • Get money (Affiliates) • It’s better with more (Facebook, skype, Viber)

25. Medium / Platform 1. Social • Facebook apps 2. Browser Extensions • Firefox gallery • Google chrome gallery 3. Blogs • Wordpress plugins 4. Mobile • Iphone Apps • Android market

26. Medium / Platform VS

27.

28. Thank you! Follow us on : Facebook.com/WiseStamp Twitter/WiseStamp

29. Josh Avnery Josh@wisestamp.com linkedin.com/in/tzvikaavnery Facebook/Tzvikaavnery

30. Some extra reading & fun viral videos • Book - Buzzmarketing: Get People to Talk About Your Stuff Videos: • David going to the dentist - http://www.youtube.com/watch?v=txqiwrbYGrs • Double rainbow - http://www.youtube.com/watch?v=OQSNhk5ICTI • Where the hell is matt - http://www.youtube.com/watch?v=zlfKdbWwruY • Dramatic chipmank - http://www.youtube.com/watch?v=a1Y73sPHKxw • Old spice - http://www.youtube.com/watch?v=owGykVbfgUE • Evolution of dance - http://www.youtube.com/watch?feature=player_embedded&v=dM H0bHeiRNg • Bennerkeekee Teenage Dream(with me) http://www.youtube.com/watch?v=lm_n3hg-Gbg&feature=relmfu • Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/

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