3. Your Primary Innovation Mission?
• Create new products and services
• Create/extend customer engagement
• Improve business processes
• Improve the IT function
6. Everything is not ROI!
Experiment
Investment
ROI
Type
Stay in
Established
Business
Emerging
Behind On Par Ahead
Market Position Achieved
7. Innovation Measurement
42%
35%
25%
14% 14%
10%
Explicit # Ideas Not # Ideas Budget #
Business To Measured Patents
Value Market
Source: PwC Digital IQ Survey, 2012; Top Quartile Performers Only