Internet Marketing Strategies - Internet Marketing Training 101

Getting Started In Internet Marketing
Internet Marketing Training 101
Dennis Duncan
www.InternetMarketingScout.com
Internet Marketing Strategies
WP Plugins & Software

Internet Marketing Training
The Basics Like They’ve Never
Been Explained To You Before


How To Build A Website
1.
2.
3.
4.

4 Steps
Decide On Domain Name
Decide On Hosting
Decide On Your Wordpress Theme
Get An Autoresponder Service To Build Your
List

Don’t fall into any of the TV commercial
myths for “FREE WEBSITE BUILDING”
services like 1and1.com or web.com

These services get you in the good then
upsell you on web
optimization, SEO, etc., and eventually suck
you in for thousands of dollars. It’s not
money well spent.

One of the best skills you can have as an
internet marketer is to learn how to set up
your WP site, add content to it and modify
it when you choose.

There is nothing worse than having to
depend on another person or company to
add content or make simple modifications
to your own website.

There will be a small learning curve but if
you spend the time learning this stuff you’ll
be much better off in the future.

Bootstrapping when you are starting out is
going to be difficult but the skills you will
acquire will be well worth it.

Two Important Lessons Will Come From This:
1.
2.

You’ll never again be dependent upon
someone else to help you with your site.
You’ll know how time consuming these tasks
are, you’ll know how long it will take
someone else to do it and how much you can
expect to pay them to do this work for you
thus forever preventing someone from
ripping you off for tasks that may only take
30 minutes to do but someone will charge
you hundreds of dollars….

Choosing Your Domain
1. Branded Domain
2. Or Niche Specific/Keyword Focused Domain


Branded Domain Examples
www.Zazzle.com
www.Ebay.com


Branded Domain Benefits
You Build Your Own Brand
Gain Credibility In Your Niche
Become The Go To Person/Expert In Your Niche


Branded Domain Disadvantage
1. Harder To Build Credibility
2. Could Take Longer To Get Followers
3. No One Is Looking For You


Niche Specific / Keyword Focused
Domain
www.GetStartedInMarketing.com
www.SecurityGuardInfo.com
www.LearnToKnit.com
www.HowToStartABlog.com

Domain
Advantages
1. SEO Benefits of Having Keyword/Niche In Your URL
2. People May Already Be Looking For You
3. Focused On One Pain The Visitors May Have

Domain
Disadvantages
1. Could Limit Growth Of Site
2. Not Branded + Limited To Possibly One Niche/Pain
3. Could Get Slapped By Google At Any Time

How Do You Decide?
There is no right or wrong way to do this.
It all depends on what you want to do. I’ve
done both but I’ve settled on having one
specific URL “home base” to disseminate all
my info from

How Do You Decide?
However, I would advise you to enter into a
niche that you are passionate about.
Otherwise, you’ll get burned out and it will
become a J.O.B.

Where I Should Start?
1. Research What Others Are Doing In Your Niche
2. Do Some Keyword Research (Fiverr.com or Google) –
don’t get bogged down trying to do your own keyword
research if you are new. Go to fiverr.com
3. Or just go with building your brand – But try to put part
of your niche keywords in your URL to get some SEO
benefits

Buying Your Domain
There are several companies you can buy your domains
from.
Here is what I suggest…
Go with a company that is all encompassing.
Meaning, a company that you can buy your domain &
hosting from.

Buying Your Domain
I use GoDaddy exclusively and I’ll
tell you more about why I have
stuck with GoDaddy in the next
video.

Why Do I Recommend This?
If you buy your domain (URL) from one service
then your hosting from another then you are
going to have to configure your name servers and
this is going to be very difficult for you to do since
you are new.

Why Do I Recommend This?
Believe me when I tell you this, stick with one
company until you become more experienced.
Right now the important thing is that you
keep making progress and can start seeing
results rather than getting bogged down in
tech B.S.

Before Buying Anything Search
For A Coupon Online
You can save some money when you buy your domain and
hosting simply by searching for a coupon online. If you choose
GoDaddy then search online for “GoDaddy Coupon”.
If you want to use my affiliate link you can:
http://www.InternetMarketingScout.com/my/domaindiscount
Using my affiliate link is a nice way of saying “Thank You” to
me for putting together this video for you.

If You Want More Info Join My
IM Scout Troop
http://www.InternetMarketingScout.com/welcome/


Next Video
http://internetmarketingscout.com/welcome/
(Please put the backslash at the end of the URL)


Bonus-Video – Drilling Down A Niche
Be sure when selecting a niche to enter that there are enough
products or services to support your efforts.
What do I mean by this?
Either you can create enough products or there are enough
products or services that you can market to your list.


For example, choosing something that is season is fine but that
isn’t likely to make you full time money throughout the year.
Christmas blogs, Valentines Days Blogs, Halloween, etc.
These are very season.
I’m not saying never enter into those niches but you don’t want to
base your business off of season types of niches.

Choosing something that will have a year around marketplace &
also have world-wide appeal would be best.
I made this mistake. I created a real estate product that was
focused on Government Owned Homes. Well, other countries
don’t have this type of program. So, I immediately limited my
market because of this.


Think broad and wide. A good way to find a niche is to do this:
I fire up Google and I type in something like...
"how to cure *"

The * is a wildcard and that will be replaced by search terms
people are actively looking for.

"how to get *”
"how to lose *"
"how to become *”
"how to reduce *"
"how to improve *”
"how to remove *"
"how to jump *”
"how to cure *"
"how to get rid of *”
"how to prevent *"
"how to avoid *”
"how to stop *"
"how to overcome *”
"how to master *"
"how to increase *”
"how to not *"
"how to make *”
"how to quit *"
"how to start *”
"how to learn *"
"where to buy *”
"where to buy * online"
"where to buy * for christmas"

How To Choose Hosting
For Your Website
You need a place to “put/host your domain” and there
are service providers that will host your site for you.


How To Choose Hosting
For Your Website
Here are some of the leaders in the industry:
1. GoDaddy
2. Liquid Web
3. Blue Host
4. Host Gator

How Do You Choose?
I make all of my internet marketing choices based on the level
of customer service I receive from a company.
You may be on a tight budget and I understand that.
However, if you are new then you are better served by a
company that offers good phone support to answer all your
questions.

Who I Use Exclusively
I Use GoDaddy Exclusively & Here Is Why
1. Excellent Support
2. I can get them on the phone 24/7/365
3. They are very newbie friendly
4. They will help you with just about anything you need.

Who I Use Exclusively
Again, you can look for a coupon online
When you are ready to purchase your hosting you will
likely also be ready to buy your domain.
My link below will give you 50% off hosting.
http://www.InternetMarketingScout.com/my/godaddyhosting

One More Thing…
If you are currently one of my subscribers and you happen to choose
GoDaddy then I too can help you when you are having problems.
If you have an issue then I’ve probably experienced it.
If you choose another web hosting company then I won’t be able to
do much to help you.
http://www.InternetMarketingScout.com/my/godaddyhosting

Deciding On A Wordpress Theme
There Are Free WP Themes & Paid
I recommend choosing one theme from one provider
and sticking with that theme.
Why?

Deciding On A Wordpress Theme
Each WP Theme has different features within the
dashboard.
Getting accustomed to one theme and learning it very
well will save you a lot of time.
Switching from one theme to another will only frustrate
you and you’ll get bogged down in tech hell!

Free WP Themes
WP comes with the Ten Ten Theme and that is a very
nice user friendly theme to start out with.
Wplook is also a good free theme..Lets see it now..

Remember, it isn’t how fancy your theme is it is how easy
it is for your visitors to navigate and the quality of
content on your site.

Paid Themes
There are a variety of paid WP themes.
I use a combination of two or three because over the
years I have learned how to use them and set up pages
and posts quickly.


Paid Themes
Here are some places you can start.
Woo Themes
Elegant Themes
Optimize Press
United Themes (my Internet Marketing Scout Site)

Paid Theme-Optimize Press
Optimize Press Is The
Go To Theme For Internet Marketers
If you have been in internet marketing for any length of
time then you likely have seen Optimize Press.
It has tons of flexibility but is difficult to navigate when
you are just getting started.

Optimize Press
If you want to get a copy of one of the most
versatile WP Themes on the market then
Optimize Press is the way to go.

I do want to caution you, there is a learning curve
but, once you get used to it, there is no better theme.
http://www.InternetMarketingScout.com/my/optimizepress

Wordpress Set Up Tutorials
Once you have your domain, hosting and
have chosen a theme then you are going to
need to know how to set up WP and
navigate the WP dashboard.


Wordpress Set Up Tutorials
On my site I have WP set up tutorials
that you can get for $7.
There are over 60 videos that will help
you get started and teach you how to
navigate WP.
Buy Button Is Below This Video

Building Your List
The biggest mistake any new internet marketer makes is
not starting to build their list early on in their business.
It’s a common misconception; Who would want to optin
for a new site that I have?
Fact is, once you build it, people will eventually find it.

Building Your List
About 50% of my income comes from my list.
I’ve built a loyal subscriber and customer list over the
years in a couple different niches.
You’ll need to know what autoresponders are available
to you and which ones are the best to use.

Building Your List
The “affordable” leaders are:
Aweber
Get Response
Constant Contact
Send Reach
One of these above is where you’ll want to start.


Building Your List
There are others out there but they are more expensive
such as:
Infusion Soft
Office Auto Pilot
But for the new internet marketer I recommend Aweber.
Aweber is what I have been using since I started.

Why Aweber?
Aweber, much like GoDaddy, has a great support team
and I can get them on the phone during business hours
to ask any questions that I may have.

They are very helpful and have extensive tutorials that
will normally resolve any questions you may have.


Building Your List
Putting an optin form on your new website is very
important.
But putting it in the right place on your site is even more
important.
It will be your true path to making a full time income.
Without a list, you will be chasing one trend after
another and that isn’t a good place to be.


Building Your List
Normally you’ll want to put it on the top right side in the
widget bar of your site and have a clear call to action.
This is where you will offer an ethical bribe to interested
parties. An ethical bribe is something you can offer of
value that will compel your visitor to give you their email
address in exchange for the thing of value.


Building Your List
This can be anything such as:
A free report
A PLR book you’ve found online.
A free WP Plugin
A free video on a related topic
Really, anything that a person can download you can offer to
them.

Building Your List
Your list will be your biggest asset you have. Don’t be shy
about starting to build your list early on.
It’s very exciting to see someone subscribe to your list for the
first time. Someone subscribing to your list is like a small
reward for your efforts. It shows you that you are creating
content that others like and, for me, it makes me feel good
and let’s me know I’m helping someone with their business
or helping them solve a problem.

Aweber
Again, I recommend Aweber. Plus, if you are my
subscriber and you use Aweber then I can answer some
questions for you when you are having difficulty.

If you choose another service that I am not familiar with
then I won’t be of much help.


Aweber
Aweber is very user friendly as well.
So, if you feel like you want to get Aweber then you can
grab it from my affiliate link below:

http://imscout.aweber.com


In Summary
Choose your URL
Choose Your Hosting
Be sure to decide on one company to buy both your
hosting and your domains from. You’ll thank me later.


In Summary
Be sure to find an online coupon to save you some
money on your domain purchase and hosting.
Or, use my affiliate link to get a discount.
It is up to you.

In Summary
You can download my WP Video Tutorials Pack via the
link below.

http://internetmarketingscout.com/getstartedtherightway/

In Summary
Finally, don’t hesitate to start building your list.
It will be the most valuable asset you have.
Regardless of the niche or niches you choose, you should
be building lists for every site you have.
This is the biggest mistake new marketers make. Don’t
make the same mistake.

In Summary
Remember, internet marketing isn’t a get rich quick
scheme like all the gurus want to you believe.
It is a marathon. Most people that attempt to make
money online never do because they don’t take the right
steps, don’t know the right tools to use, become
frustrated and then quit.
Take your time. Be patient. Put in the hard work.

In Summary
I’m proof that anyone can do this.
Your biggest enemy is distractions.

Stay focused and don’t chase every shiny object.


In Summary
If you need some help deciding on a niche then I’m open
to helping you find one.
Email me at:
Support@InternetMarketingScout.com
If I were to get on skype with you I could help you find a
niche in no time flat.

In Summary
To download my WP Video Tutorials Go To:
http://internetmarketingscout.com/getstartedtherightway/

Keep Working Hard & Never Quit!


Internet Marketing Strategies - Internet Marketing Training 101

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Internet Marketing Strategies - Internet Marketing Training 101