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Driving Engagement and add value on social media through
    travel blog
    study case in Indonesia




    Iman Brotoseno @imanbr
    blogger, passionate underwater photography & social media activist
    http://blog.imanbrotoseno.com http://dunialaut.com
Friday, May 4, 2012
How many blogs are there in Indonesia ?




Friday, May 4, 2012
Friday, May 4, 2012
Friday, May 4, 2012
Friday, May 4, 2012
Friday, May 4, 2012
sample community blogging




Friday, May 4, 2012
blog integration
      with other social
         networks

                          Indonesia
                          19,500,000




Friday, May 4, 2012
Pie of Information source in
                               Internet




Friday, May 4, 2012
komodo & orangutan cases




Friday, May 4, 2012
trending topic in time line
                                           BATIK & SEA GAMES




  National	
   days	
  such	
  as	
  National	
  Batik	
  Day,	
  
  held	
   each	
   October	
   2	
   was	
   greeted	
   by	
   the	
     XXVI	
  SEA	
  Games	
  held	
  in	
  Jakarta	
  and	
  
  public.	
   Festivities	
   marking	
   the	
   day	
   when	
           Palembang	
  in	
  last	
  November	
  2011	
  
  batik	
   is	
   recognized	
   as	
   a	
   UNESCO	
   world	
          was	
  also	
  one	
  example	
  of	
  a	
  successful	
  
  heritage	
   is	
   celebrated	
   with	
   a	
   crowd	
                sporting	
  event	
  in	
  both	
  the	
  Eield	
  and	
  
  wearing	
   batik	
   shirts,	
   both	
   formal	
   and	
              timeline.	
  In	
  timeline,	
  SEA	
  Games	
  
  casual.	
  This	
   excitement	
  was	
   spreading	
   in	
             being	
  the	
  key	
  word	
  number	
  one	
  
  tineline,	
   where	
   people	
   invite	
   friends	
   to	
           during	
  the	
  month	
  of	
  November	
  2011	
  
  come	
   celebrate	
   the	
   Day	
   of	
   Batik,	
   which	
  
  raises	
   the	
   trend	
   "Batik	
   Day"	
   as	
   the	
  
  number	
   24	
  most	
  popular	
   keywords	
   in	
   the	
  
  month	
  of	
  October	
  2011.
Friday, May 4, 2012
trending topic in time line




      Both	
   Pulau	
   Komodo	
   or	
  the	
  SEA	
  Games	
  can	
   be	
   a	
   trending	
   topic	
   because	
   it	
  meets	
  
      three	
   conditions:	
   critical	
   mass,	
   singularity	
   of	
   topic	
   and	
   time,	
   and	
   mass	
   media	
  
      exposure.

      Religious	
  festivals	
  such	
  as	
  Lunar,	
  Galungan,	
  Brass,	
  and	
  the	
  Birth	
  of	
  the	
  Prophet	
  
      Muhammad	
  is	
  also	
  often	
  ride	
  a	
  trending	
  topic.	
  Thus	
  the	
  festival	
  has	
  a	
  tourism	
  
      opportunity,	
  which	
  can	
  be	
  promoted	
  by	
  local	
  governments	
  as	
  a	
  tourism	
  magnet.


Friday, May 4, 2012
PATTERNS OF THE PEOPLE HAVING CONVERSATION ON INTERNET




Friday, May 4, 2012
Friday, May 4, 2012
GROWTH OF MIDDLE CLASS
   TOURISM IS NOT JUST A LIFE STYLE, IT BECOME NEEDS OF THE MIDDLE
   CLASS
   TRAVELLING ACROSS THE COUNTRY

   DISTRIBUTING MONEY TO LOCAL ECONOMIES AND PROMOTE INFRASTRUCTURE DEVELOPMENT




Friday, May 4, 2012
CONCLUSION




Friday, May 4, 2012
THANK YOU
      Iman brotoseno - @imanbr http://blog.imanbrotoseno.com   http://dunialaut.com




Friday, May 4, 2012

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Iman Brotoseno

  • 1. Driving Engagement and add value on social media through travel blog study case in Indonesia Iman Brotoseno @imanbr blogger, passionate underwater photography & social media activist http://blog.imanbrotoseno.com http://dunialaut.com Friday, May 4, 2012
  • 2. How many blogs are there in Indonesia ? Friday, May 4, 2012
  • 8. blog integration with other social networks Indonesia 19,500,000 Friday, May 4, 2012
  • 9. Pie of Information source in Internet Friday, May 4, 2012
  • 10. komodo & orangutan cases Friday, May 4, 2012
  • 11. trending topic in time line BATIK & SEA GAMES National   days  such  as  National  Batik  Day,   held   each   October   2   was   greeted   by   the   XXVI  SEA  Games  held  in  Jakarta  and   public.   Festivities   marking   the   day   when   Palembang  in  last  November  2011   batik   is   recognized   as   a   UNESCO   world   was  also  one  example  of  a  successful   heritage   is   celebrated   with   a   crowd   sporting  event  in  both  the  Eield  and   wearing   batik   shirts,   both   formal   and   timeline.  In  timeline,  SEA  Games   casual.  This   excitement  was   spreading   in   being  the  key  word  number  one   tineline,   where   people   invite   friends   to   during  the  month  of  November  2011   come   celebrate   the   Day   of   Batik,   which   raises   the   trend   "Batik   Day"   as   the   number   24  most  popular   keywords   in   the   month  of  October  2011. Friday, May 4, 2012
  • 12. trending topic in time line Both   Pulau   Komodo   or  the  SEA  Games  can   be   a   trending   topic   because   it  meets   three   conditions:   critical   mass,   singularity   of   topic   and   time,   and   mass   media   exposure. Religious  festivals  such  as  Lunar,  Galungan,  Brass,  and  the  Birth  of  the  Prophet   Muhammad  is  also  often  ride  a  trending  topic.  Thus  the  festival  has  a  tourism   opportunity,  which  can  be  promoted  by  local  governments  as  a  tourism  magnet. Friday, May 4, 2012
  • 13. PATTERNS OF THE PEOPLE HAVING CONVERSATION ON INTERNET Friday, May 4, 2012
  • 15. GROWTH OF MIDDLE CLASS TOURISM IS NOT JUST A LIFE STYLE, IT BECOME NEEDS OF THE MIDDLE CLASS TRAVELLING ACROSS THE COUNTRY DISTRIBUTING MONEY TO LOCAL ECONOMIES AND PROMOTE INFRASTRUCTURE DEVELOPMENT Friday, May 4, 2012
  • 17. THANK YOU Iman brotoseno - @imanbr http://blog.imanbrotoseno.com http://dunialaut.com Friday, May 4, 2012