2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.

3. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - .
MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
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WHAT
WE
ARE
GOING
TO COVER
TODAY
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5 Key components of an effective website
3 Components of a visually appealing web
design
10 Things people hate about websites
Converting visitors to leads and buyers
5 Components to optimizing your website
You know you need a re-design when…
www.yourmarketingcoachonline.com
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5. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - .
5 KEY COMPONENTS
OF AN EFFECTIVE WEBSITE
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2.
3.
4.
5.
Building know, like and trust (informing)
Engaging the visitor
Converting visitors into leads
Being found (optimizing - SEO)
Mobile / tablet capable
www.yourmarketingcoachonline.com
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BUILDING KNOW, LIKE AND TRUST
Visual Appeal
• First impressions are 94% design-related
• 75% of users admit to making judgments about a company’s credibility
based on their website design (Stanford Web Credibility Research)
www.yourmarketingcoachonline.com
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BUILDING KNOW, LIKE AND TRUST
3 Components of Visual Appeal
• Use whitespace (eye flow)
• Color (branding, emotion)
• Graphics
www.yourmarketingcoachonline.com
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BUILDING KNOW, LIKE AND TRUST
10 Things people hate about websites:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Popup ads
Automatic playing music / video
Generic stock photos
Contact us page instead of contact info.
SEO driven copy
Jargonless page copy / Focus on why vs what
No blog
Not providing opportunity for comments and sharing
Confusing CTA’s
Flash
www.yourmarketingcoachonline.com
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9. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - .
BUILDING KNOW, LIKE AND TRUST
Add pricing to your website.
www.yourmarketingcoachonline.com
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ENGAGING VISITORS
Content is key
Connect with your target audience
Write meaningful / purposeful content that focuses
on the “why” rather than the “what”
www.yourmarketingcoachonline.com
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11. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - .
ENGAGING VISITORS
Sales
Consider all 3 levels of the sales funnel (top, middle, bottom)
Make it easy to take the next step
www.yourmarketingcoachonline.com
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12. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - .
ENGAGING VISITORS
Allow visitors to have a voice.
• Social Connect
• Social Share
• Comments
www.yourmarketingcoachonline.com
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CONVERTING VISITORS
TO LEADS AND BUYERS
Free Guides
Tip-sheets
How to tutorials
Free ebooks
Checklists
Free videos
Free webinars
Case studies
Free samples
FAQ Pages
Product spec
sheets
Catalogs
BUYER
BOTTOM OF SALES FUNNEL
Whitepapers
SHOPPER
MIDDLE OF SALES FUNNEL
TOP OF SALES FUNNEL
LEARNER
Free trials
Demos
Free
consultations
Free audits
Free estimates
Free quotes
Discount coupons
www.yourmarketingcoachonline.com
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OPTIMIZING YOUR WEBSITE
On page SEO
Directory Listings
Claim your free Google listing
Social Media Integration
Adding new content (Blogging)
www.yourmarketingcoachonline.com
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MOBILE / TABLET CAPABLE
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Over 20% of Google searches are performed on a mobile device.
In 2012, more than half of local searches were performed on a
mobile device.
In the United States, 25% of internet users only access the
internet on a mobile device.
61% of people have a better opinion of brands when they offer a
good mobile experience.
25.85% of all emails are opened on mobile phones,
and 10.16% are opened on tablets.
(Smart Insights)
www.yourmarketingcoachonline.com
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YOU KNOW YOU NEED
A RE-DESIGN WHEN...
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•
•
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•
You have not defined your brand
You have not defined your market
You need to ramp up your content to engage and connect
You are not capturing leads
You are not mobile / tablet capable
You have not updated your website in the last 2 - 3 years
www.yourmarketingcoachonline.com
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17. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - .
QUESTIONS
www.yourmarketingcoachonline.com
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18. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT
WE
COVERED
TODAY
•
•
•
•
•
•
.
5 Key components of an effective website
3 Components of a visually appealing web
design
10 Things people hate about websites
Converting visitors to leads and buyers
5 Components to optimizing your website
You know you need a re-design when…
www.yourmarketingcoachonline.com
.

19. - - - - - - - - - - - - - - - - - - - - - - - - - - - SMALL BUSINESS WEBSITE ANALYSIS - - - - - - - - - - - - - - - - - - - - - - - - .
ACTION STEPS
1.
2.
3.
Complete a website checklist
Make necessary adjustments / improvements
Attend my next webinar 
www.yourmarketingcoachonline.com
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