2023 - Between Philosophy and Practice: Introducing Yoga
Power of Pinning on Pinterest
1. The Power of Pinning
The Power Of
PINNINGFor Business
2. Hi, my name is Misty.
I am a marketing coach.
My formal education is in Marketing and
Graphic Communications and over 16 years
of sales experience.
I empower small business owners to take
control of their business growth by showing
them how to inexpensively - yet effectively -
market their business.
The Power of Pinning
3. The Power of Pinning
What we are going to cover today:
• What is Pinterest
• What experts are saying
• How to use Pinterest for lead generation
• Best practices
• SEO strategies
• Special strategies
• Show case studies
4. The Power of Pinning
BONUS
• You will receive a seminar on:
1. How to set up your business profile
2. How to create “Pin Boards”
3. How to make your first pin
4. How to link your pins to a website or landing page
SUPER DUPER BONUS
• A quick tutorial on how to use Pinstamatic to create
COMPLETELY UNIQUE pins!
5. The Power of Pinning
Pinterest Story:
Pinterest's mission is to get you offline and inspire you to do the things you love.
6. The Power of Pinning
Pinterest Language:
A Pin - Content that is shared.
Pinboard - A set of theme based pins.
Pinning - The act of sharing content.
Repin - Re-posting someone else’s pin.
Pin it Button - Place on websites / blogs to share.
Pinner - The person pinning.
7. The Power of Pinning
Why should you Pin?
• Traffic
• Links
• Leads
• Exposure (Sharing)
8. The Power of Pinning
Pinterest is the 4th largest SM
Pinterest is extremely viral – 80% of content is repinned
It’s simple, so people
click through more…
Pinterest is driving more
traffic than…
Over 17 Million Users
And increasing 400%
from month-to-month!
+ +
Generating more revenue per click than…
+
9. The Power of Pinning
THE POINT OF PINTEREST FOR BUSINESSES:
• Tell your story
• Build a community
• Drive traffic
• Learn and grow (from your community and competition)
10. The Power of Pinning
HOW TO USE PINTEREST FOR LEAD GENERATION:
Website
Landing Page
Lead
Capture
Form
Sales
11. The Power of Pinning
BEST PRACTICES (for setting up profile):
• Select a great image (keep your brand in mind)
• Make sure you fill out the “about” section
• Include your website (and verify it)
• Link to FB and Twitter
• Create boards that use keywords that will rank you by
what you want to be known for
• Pin images based on your target audience
• Run contests to drive pinning
12. The Power of Pinning
Special Strategy Suggestions:
• Use keywords in creating your "boards" to attract the
right audience
• See what people are pinning from your site
at http://pinterest.com/source/yourdomain.com
• Add a price tag to the corner of a pic by adding a $ then
the price ($1.99) in the description of the pin and it will
automatically add a price in the corner! (36% more likes
when price is included)
• Add the "pin it button" to your blog (make sure you
choose great images for your blog)
• Time your pins (just like FB or other social media)
13. The Power of Pinning
SEO suggestions:
• Add categories, keywords, #hashtags, URLs, and
Engaging captions in the "About" section in your
profile and on the pins
• Consider that content will move people to your site
(picture of cool looking food...people want
recipe...located on website)
14. The Power of Pinning
Marketing Ideas for Pinterest:
• Use visually appealing pictures (best if unique)
• Use image creation tools: Instagram, Pixlr, Pinstamatic
15. The Power of Pinning
Marketing Ideas for Pinterest:
• Host a contest
16. The Power of Pinning
Marketing Ideas for Pinterest:
• Create a video gallery
17. The Power of Pinning
Marketing Ideas for Pinterest:
• Use #hashtags
#wedding
18. The Power of Pinning
Marketing Ideas for Pinterest:
• Create a catalog of products (using $)
19. The Power of Pinning
Marketing Ideas for Pinterest:
• Create your own Infographics
20. The Power of Pinning
Out-of-the-box (OOTB) Marketing Ideas:
• Create promotion boards
21. The Power of Pinning
Out-of-the-box (OOTB) Marketing Ideas:
• Pin it to win it promo (having customers pin a picture
of using the brand in the most interesting ways)...track
by using #hashtag
22. The Power of Pinning
Out-of-the-box (OOTB) Marketing Ideas:
• Scavenger hunt
23. The Power of Pinning
How to make your information a GRAPHIC (and
VISUALLY appealing):
• Infographic (tall graphics stand out more)
• Tutorials (have a 42% higher CTR - click through rate)
EXAMPLE: Dawn Dish Soap
• Image with text overlay
• How to images EXAMPLE:
• Pin videos from YouTube
• Before and After’s
