2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.
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WHAT
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ARE
GOING
TO COVER
TODAY
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Teach you how to create a Stellar Newsletter
that will help you:
1. Help you drive traffic to your website
2. Help you capture leads
3. Help you nurture your relationships with
your customers and prospects
www.yourmarketingcoachonline.com
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COMMON QUESTION
Paper vs eNewsletter
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Higher cost for print
More time consuming
Harder to drive traffic
Can’t measure (Open Rate and CTR)
www.yourmarketingcoachonline.com
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DETERMINE YOUR GOALS
The first step to creating a Stellar Newsletter is to set goals:
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Drive traffic to website
Drive traffic to social media
Inform
Educate
Promote
Inspire
Sell
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Top of mind
Re-engage
Retain Customers
Nurture Prospects
Nurture Customers
Improve Open Rate
Improve Click Thru Rate
www.yourmarketingcoachonline.com
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CONTENT TIPS
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Offer EXTREMELY valuable information
Make sure your intro content is engaging enough that
people will want to read further
Apply the 80 / 20 Rule
Choose a theme for your content
Write as if you were talking to a friend (or one client)
Encourage communication
Pick one primary CTA (call-to-action)
Make it easy for people to unsubscribe
Add Social Share Buttons
Add Social Connect Buttons
Get creative with subject lines
www.yourmarketingcoachonline.com
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TOPIC IDEAS
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A Letter From the Company
Upcoming Activities
Product Launch
Link to Valuable Articles (And Your Blog)
Customer Success Stories
Case Studies
Referral Program
Contests / Promotions
www.yourmarketingcoachonline.com
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DESIGN TIPS
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Keep the format consistent
Use white space (not clutter)
Less is more…but ALWAYS VALUABLE
Use great pictures (and fill in the alt text)
Use a 12 – 14 point font size
Limit your font usage
Limit color
www.yourmarketingcoachonline.com
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DELIVERY
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When is the best day and time?
Be consistent with your day and time
www.yourmarketingcoachonline.com
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MEASURE & TEST
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Open Rate
CTR (Click Thru Rate)
• Median 2.2% (MarketingCharts, April 2013)
• Top Marketers 8.3% (MarketingCharts, April 2013)
Conduct an A/B Test on Subject Lines
www.yourmarketingcoachonline.com
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