Presentation given during BlogWorld Expo New York 2012.

1. Successful Strategies
for Monetizing Blogs
Using Affiliate
Marketing
Missy Ward
Co-Founder, Affiliate Summit,
Inc.
@MissyWard

2. @MissyWard

3. “ Future Super Affiliate”
@alex_bishop
@MissyWard

4. Don’t Be Like This
Dude
http://www.missyward.com/BWE12
@MissyWard

5. Make Money With Your Blog Using Affiliate
Marketing
Key Points:
“In this session you will get an overview of
how affiliate marketing works; learn how to
find complimentary products and services to
promote and walk out with seven successful
affiliate marketing strategies to monetize
your blog immediately.”
@MissyWard

6. Reasons Why Bloggers Won’t
Monetize
m
mo ney fro "Display
" Making y turns it hurt my
ing ads
wi
a hobb iness." blog traf ll
us fic."
into a b
"It's too hard to make
money from a blog."
"Bl
ogg
for ing i say
val m s
ue e, th just 't tak e what I
in m ere fun "Peo ple won hey know I'm
if t
y c 's n
ont o s eriously off my s
ite."
ney
ent
." ma king mo
@MissyWard

7. Why Monetize?
• Subsidize operational costs to keep blogging hobby afloat.
• Create an additional part-time income stream.
• Career shift from employee to self-employment.
@MissyWard

8. When?
The Million Dollar
Question
@MissyWard

9. Build Now, Monetize
Later
Reader’sfocus drawn to content rather than
ads *may* build a stronger audience faster.
Not knowing when the “right time” is.
Underestimating value of traffic *may* leave
money on table.
Redesigning site to include ads and time
investment to discover that readers may not
be buyers.
@MissyWard

10. Build Now, Monetize From the
Start
• Some money is better than no money.
• No need to redesign when ready for ads.
• Consistent experience for users from day one.
• Learning what works early on *can* increase
potential income down the road. (products,
placements, ad-serving).
• New blogs *unlikely* to make significant money
without having traffic.
• Finding advertisers *can* be more difficult.
@MissyWard

11. Popular Ways to Monetize a
Blog
• Direct Advertising Sales / Sponsorships
• Paid postings
• Contextual Advertising (Google Adsense,
Chitika)
• Selling Your Own Product
• Membership Component (Forum, Premium
Content)
• Text Link Advertising (TextLinkAds, InfoLinks)
• Donations
• Affiliate Marketing
@MissyWard

12. What is
Affiliate
Marketing
@MissyWard

13. “ Affiliate marketing is selling
something you don’t own, to
people you don’t know and
earning a commission each
time you do.”
-Author Unknown
@MissyWard

14. @MissyWard

15. @MissyWard

16. @MissyWard

17. @MissyWard

18. @MissyWard

19. @MissyWard

20. @MissyWard

21. @MissyWard

22. @MissyWard

23. @MissyWard

24. @MissyWard

25. @MissyWard

26. What Affiliate Marketing is NOT
A way to get rich overnight
A scam
Multi-level marketing
For the easily discouraged
@MissyWard

27. Where To Find
Merchants and
Advertisers
with Affiliate Programs
@MissyWard

28. Affiliate
Networks
@MissyWard

29. Digital Products
& Software Networks
@MissyWard

30. CPA Networks
@MissyWard

31. Independent
Programs
@MissyWard

32. Affiliate
Program
Directories
@MissyWard

33. Check out what Your
Competition is Promoting
@MissyWard

34. How do I know what products or
services to promote/not promote?
• Promote products and services you use and believe in.
• Don’t stick to marketing what everyone else is
marketing.
• Find the “next big thing” in your niche.(Google Alerts,
Twitter, Facebook, Ebay Pulse, Google Insight, TV
advertising.
@MissyWard

35. Disclosure Policy
• 2009 FTC Ruling on Disclosure of
Endorsements for bloggers ($11k+ per post
fines)
• Clears up an ethical concerns allowing
freedom to make money while being
responsible for own reputation
• .
@MissyWard

36. Successful Affiliate
Marketing Strategies
@MissyWard

37. Video
@MissyWard

38. @MissyWard

39. V ideo Tips
• Oneload.com (Part of TubeMogul.com) for uploading & tracking on
top video sharing /social networking sites
• Include shortened link in Description on Youtube, etc. and as
overlay within video itself.
• Transcription on you blog w/links
• Embed clickable video on your blog using Viewbix (2 free/then
19.99 month and visit missyward.com/viewbix for tutorial) or
LinkedTube (Free)
• Merchant Video Creatives
• Keep video to no more than 1-1/2 to 2 minutes & include a call to
action (almost 60% will abandon at 2minute mark)
• YouTube Partner Program (Rev share ads on your videos)
@MissyWard

40. Email
@MissyWard

41. @MissyWard

42. RSS To Email Tips
• Google’s Feedburner: Free (Can run
Adsense automatically in email
• Aweber: $19/month up to 500
subsribers $29/2,500, $49/5,000, etc.
• Automated Weekly newsletters via
template with Aweber)
@MissyWard

43. Photos
@MissyWard

44. @MissyWard

45. Photo Tips
• Huge SEO opportunity for optimized images
(Think Google Images)
• Flickr – Embed on blog with Affiliate Links links
• Luminate and Stipple great tools to easily
share and monetize embeded images with
overlay ads, products in the picture (based on
tags). [Think Adsense for Images]
@MissyWard

46. Social
Sharing
@MissyWard

47. @MissyWard

48. Social Sharing Tips
• Remember relevancy and personalization is key
• Genuine Recommendations, Build relationships
• Avoid dropping direct Affiliate Links but rather bring them back
to your site to provide additional content
• Automation Plugins (Networked blogs, Twitterfeed, etc.)
• Sharing Plugins (Social Sharing Toolkit, ShareThis, etc.)
• Pretty Link Pro (Shrink, Cloak, Track, Stats, Keyword
Replacement w/ blog name in URL)
@MissyWard

49. Podcasting
@MissyWard

50. @MissyWard

51. Podcast Tips
• PodPress, PowerPress Plugin
• Look for Podcast Networks (GeekCast.fm)
• Syndicate to iTunes
• Affiliate links in show notes
• Transcription: Great for SEO
• (CastingWords.com $.75 /min & Up, Fiverr 12
minutes)
• Audible Podcast Affiliate Program (Audible
Pre-roll ad pays $15/ free trial)
@MissyWard

52. Automated
Commissionabl
e Links
@MissyWard

53. @MissyWard

54. Automated Af filiate Links
Tips
• SkimLinks, VigLink – Don’t need to sign up to Affiliate
Networks
• BounceLinks – Keep direct relationship with retailers
• They don’t overwrite existing affiliate links
• Simple install (plugin or code)
• Once installed can monetize even your old blog posts
@MissyWard

55. Offline
Marketing
@MissyWard

56. @MissyWard

57. @MissyWard

58. missyward.com/BWE12
@MissyWard