Retech South Presentation
•Download as KEY, PDF•
0 likes•410 views
The presentation I did at ReTechSouth on Blogging
Recommended
More Related Content
Similar to Retech South Presentation
Similar to Retech South Presentation (17)
Recently uploaded
Recently uploaded (20)
Retech South Presentation
- 1. Blogging for Success By M is sy C aul k Wednesday, March 25, 2009
- 2. Wednesday, March 25, 2009
- 3. Blogging Starts in your BRAIN Who are you blogging For? WHO is your audience? Read other blogs Comment on other blogs Write your blog Wednesday, March 25, 2009
- 4. Wednesday, March 25, 2009
- 5. Read Other Blogs www.BlogSearch.Google.com Subscribe to ones you like Use RSS Feeds Don’t just read Real Estate Blogs Wednesday, March 25, 2009
- 6. Wednesday, March 25, 2009
- 7. Comment on Other Blogs Add to the conversation Ask a question Give an example of something you found to be true Use YOUR name, NOT your company name. Wednesday, March 25, 2009
- 8. Wednesday, March 25, 2009
- 9. Now Begin to Write Buy Your own domain (BlogAnnArbor) Don’t use sub-domains (activerain.com/blogs/missycaulk) Write how you want to be found (Use correct key-words) Post often, 3-4 x’s a week Be consistent Wednesday, March 25, 2009
- 10. Ann Arbor Real Estate Talk Wednesday, March 25, 2009
- 11. Blog Ann Arbor Activerain Blog Wednesday, March 25, 2009
- 12. Wednesday, March 25, 2009
- 13. Promote Your Blog Do a press release Feed your blog to Facebook & Twitter, Friendfeed Go to Google Maps, add your blog or web-site www.Local.Yahoo.com Email your sphere, past clients, family Add to Plaxo, LinkedIn AmericanTowns, Yelp Google Local Wednesday, March 25, 2009
- 14. Wednesday, March 25, 2009
- 15. Why Comment, Promote? Backlinks Relationships Two kinds of marketing 1 Push... TV, Radio, Email, Direct Mail, Cold Calling, Print 2 Pull... The consumer comes to you, this is blogging, social media. Doesn’t distract, consumers decide when they read. Wednesday, March 25, 2009
- 16. Wednesday, March 25, 2009
- 17. SEO Search Engine Optimization Don’t be obsessed Be Found How to be Found Wednesday, March 25, 2009
- 18. Wednesday, March 25, 2009
- 19. SEO is not Rocket Science You can do it yourself You can hire someone Take it one step at a time Anchor text Alt tags Blog niche, or hyper-locally Wednesday, March 25, 2009
- 20. Wednesday, March 25, 2009
- 21. Measure & Analytics Google Analytics GetClicky Site Meter Ask? How did you find me? How many comments are you getting? What topics are people finding me on? Is your phone ringing? Wednesday, March 25, 2009
- 22. Wednesday, March 25, 2009
- 23. What we Can Learn from Measuring Wednesday, March 25, 2009
- 24. Wednesday, March 25, 2009
- 25. Traffic Wednesday, March 25, 2009
- 26. Wednesday, March 25, 2009
- 27. Why you want to be on Page 1 of Google 1 Position 25% of all clicks # 2 12% of all clicks # Position 3 8% # Position of all clicks 4 - 10 Positions get 3-5% of all clicks # Wednesday, March 25, 2009
- 28. Wednesday, March 25, 2009
- 29. “Your City” Real Estate Wednesday, March 25, 2009
- 30. Wednesday, March 25, 2009
- 31. Homework “Your City” Realtor “Your City” MLS “Your City” Real Estate “Your City” Your Company, Realtor Wednesday, March 25, 2009
- 32. Wednesday, March 25, 2009
- 33. Find Your Key Words, Set up your Site, Analyze https://adwords.google.com/select/TrafficEstimatorSandbox https://adwords.google.com/select/KeywordToolExternal https://www.google.com/webmasters/tools/dashboard Wednesday, March 25, 2009
- 34. Wednesday, March 25, 2009
- 35. Final Thoughts Be Real Write to real people It all comes down to trust. People want to trust you and the Search Engines want to trust you. Wednesday, March 25, 2009