1. Best Tech for SMBs
August 25, 2011

2. What do I know?
v Founded a Virtual SMB in 1998
v Worked with hundreds of SMBs & tech startups
v Dubbed a “Golden Image IT Standard” by Forrester
Research
v Listed “Top Influential Women in Tech on Twitter”
v Voted “Best of the Best” by Tech Journalists
v Top 500 PR/Marketing & Business/Tech Experts;
Sulia.com
v Top 100 Women on Twitter
v Savviest in Social Media

3. SMBs
v Time crunched
v Resource restrained
v Fiscally cautious
v In need of easy, effective technologies to help focus on core competencies
v Usually little budgets, patience – big frustrations

6. v …is when everything needs to be done
v …is when your customers expect you to deliver
v … is when even small retailers must find a way to
compete more effectively
v … is when online and offline worlds converge
v … is when consumers shop on mobile phones
v ……is when we want options
v ....is the time for smart tech

8. “Things don’t have to change the world to be important.”
- Steve Jobs

9. What can tech do?

14. Poll Question – How many of you
need to
v Share files
v Backup data
v Promote/market your company and products
v Manage finances, payroll, books
v Track employees’ time
v Share best practices
v Print supplies, marketing materials
v Gather disparate teams
v Plan events

15. Look up!

16. Share Files

17. Save & Backup Data

18. Always Have Access

19. Manage Money

20. Watch Carefully

21. Execute Payroll

22. Where Does the Time Go?

23. Ensure Productivity

24. What do you Say?

25. Enough About You, Let’s Talk About Me

26. Sites Still Matter

27. Where To?

28. Why, What, When
Significant increase in brand
Twitter, Google+, mentions & direct interaction.
Facebook
Brand Awareness, connectivity.
Answer/respond to showcase
Q&A Sites Company/executives, expertise, thought
leadership. Expand credibility.
Blog posts or mentions by you,
Blogs customers, influencers – showcase
satisfied customers, champions. Establish
industry leadership.

29. Entertainment is the New Marketing

30. Conversation is the New “Press Release”

31. Online and Off

32. Give Goodies

33. Catch (and Share) the Action

34. Gather Highlights, Share Deals

35. Take it With You

36. Thank you!
Christine Perkett
cperkett@perkettpr.com
P: 781.834.5852
@PerkettPR and @missusP
http://www.linkedin.com/in/christineperkett
http://www.facebook.com/PerkettPR