Mission Heal NGO believes that in strategic approach, the NGO set their goals first and then decide how to reach there. In order to back this theory, consider an example where you are arranging the transportation of your travelling without having a set destination that where to go. Then, obviously this type of planning is useless and the NGOs, whether big or small should avoid it.

1. Strategic Plan Importance for Mission Heal
and other NGOs in India
Mission Heal NGO believes
that in strategic approach,
the NGO set their goals first
and then decide how to
reach there. In order to
back this theory, consider
an example where you are
arranging the
transportation of your
travelling without having a
set destination that where
to go.

2. Introduction :-
Strategic planning is important for all types of
businesses, whether for-profit or not for profit
business. When an organization is looking to
interact with the general public and serve them
with the resources, then strategic planning
becomes a must thing. This type of planning
differs a lot from the classical type of planning as
the strategic planning is all about having a vision,
mission, goals, aims, objectives and totally out of
the box thinking.

3. SWOT Analysis :-
The NGOs in the strategic planning should use the
SWOT analysis technique. This is the approach of
Mission Heal NGO and they are doing quite well in this
regard. SWOT stands for Strength, Weakness,
Opportunity and Threats. The organizations should
research and collect all the related information which
will help them achieve their targets in a more
convenient way. The Mission Heal NGO believes that if
they have information about their weaknesses and
threats, then they can plan to minimize and counter
them through planning.

4. If they are unaware of such information, then the
problem can get severe and the threats to the
organization may cause it to terminate operations.
Similarly, the analysis of strengths and opportunities is
also very important. Your strengths must be well
exploited and if you do well with them then you can
have a much stronger base. Moreover, the
opportunities that come in the way of any NGO gives
them excellent opportunities to go from better to best
level.

5. Importance in funding:-
The strategic planning has great relevance in the funding of the
organizations. They solely depend on funds to run and support
their operations and a lot of other activities related to their
program implementation. They must have a clear cut goal or
may be an estimate that how much they are looking to spend on
their social welfare projects. Based on that, the NGOs can
strategically plan their fundraising campaigns and other related
activities to ensure that they generate good enough funds for a
specific year in supporting their operations.

6. Importance in project implementations :-
The projects of the NGOs which are for the welfare of
the community need thorough planning. A strategic
touch to the planning will ensure that you are
foreseeing the future and will adjust your plans
according to your goals. If that is not the case, then
most of the NGOs are found struggling with a lot of
mismanagement. Any project without a proper
strategic plan is at a stake of termination all the time.
It may be because of shortage of funds or the
availability of the resources.