SlideShare uma empresa Scribd logo
1 de 21
Baixar para ler offline
Make a pie chart with a key showing the different
ways you consume movies…
Think about…
Cinema, Netflix, TV, Stream illegally, Torrent, Sky,
OnDemand, Youtube, DVD, VHS Casette etc…
How do you think institutions want you to
consume movies?
Think about how your pie chart might change!
Let’s recap. A definition for each of these…
• Produsers
• Fragmented audience
• Push/Pull Marketing
• Digital Distribution
• Piracy
Current Consumer Issues - Audiences and Institutions
• The Digital Audience mainly wants three things when it comes to
watching movies: they want them affordable, easy to use/consume,
and available how and when they want it.
• The Hobbit was the most pirated film last year with 8.4 million
downloads (Torrent Freak)
• It's unclear how much of a dent movie piracy is making on box office
revenue - box office earnings were record-high in 2013 with nearly
$11 billion in revenue.
• Orange Wednesdays (example of synergy) allowing audience
members with orange broadband or mobile phones to get 2 for 1
tickets to the cinema on Wednesdays.
432 million unique
internet users
explicitly sought
infringing content
during January 2013
The ‘Stop Online Piracy Act’ and Megaupload
Problematic however – the internet is not static, data can be moved and
adjusted.
FindAnyFilm.com is a site where you can find films to watch legally –
whether on the web, bought from a retailer or at the cinema.
Netflix and LOVEFiLM (Which we will discover later)
Blinkbox – newer releases faster, a little more expensive. Part of Tesco.
“The television and movie community is working every day to develop new
and innovative ways to watch content online, and as the internet’s
gatekeepers, search engines share a responsibility to play a constructive
role in not directing audiences to illegitimate content,” - MPAA chairman
Chris Dodd.
Choose one of the following questions and create a
brainstorm in pairs to answer…
• Is piracy as big a threat to the film industry as they
suggest?
• Should we consider illegal downloads and file sharing as a
‘new’ form or distribution?
• Where do we go from here? What does the future hold in
terms of piracy and the film industry?
• Netflix has become increasingly popular in
English speaking countries, especially Canada,
where it is actively used by 20% of English
speaking households.
• Netflix CEO Reed Hastings has said that ever
since Netflix launched in Canada 3 years ago,
BitTorrent is down 50%.
Current Consumer Issues - Audiences and Institutions
• LOVEFiLM has over 70,000 titles!
• You can still download even if you don’t have a rental
subscription to LOVEFiLM. Prices start from 79p and go up
to £1.99 for a feature length film.
• LOVEFiLM also offers a competitive DVD post rental
service.
• A full subscription costs £4.99 for unlimited access to
digital streaming.
• It operates a separate service LOVEFiLM Box Office where
you can digitally rent new and old movies for 48 hours via
a computer for the additional price of £2.49-£3.49 (much
like the service provided by Sky Box Office, iTunes or BT
Vision).
Current Consumer Issues - Audiences and Institutions
• Netflix has over 100,000 titles in its catalogue with a
large focus on TV shows from both the UK and USA.
• As of September 2013, Netflix reported global
streaming subscribers at 40.4 million (31.2 million in
U.S.).
• Critics have said what Netflix lacks in films is made up
in its sheer mass of TV content and high quality speed.
• It costs £5.99 per month for a subscription to digital
stream content.
• Content is available on multiple devices from the one
subscription fee.
• https://www.youtube.com/watch?v=Puv1lS00ho0
1. Who do you think the two companies are trying to appeal to?
2. Draw up the following table and write down positives and negatives for
digital content streaming sites
Positives (Netflix/LOVEFiLM) Negatives (Netflix/LOVEFiLM)
• Put the cards in order – how does the
traditional film distribution system work ?
1st Cinema Release
2nd DVD release / Blu-Ray release
3rd Pay-per-view TV release
4th Video on demand release
5th Free-to-air release
Theatrical Window is 4-6 months!
• More and more films are being released as a
‘simultaneous release’ meaning they get
released in theatres, on DVD/VOD and other
platforms on the same day or within a shorter
time frame (shrinking of the theatrical
window) than traditional release strategies,
which indicates that studios are seeing a
trend in media consumption.
Current Consumer Issues - Audiences and Institutions
The Road to Guantanamo Bay (2006)
The film premiered at the Berlin International
Film Festival on 14 February 2006.
It was broadcast to the UK on Channel
4 on 9 March, attracting 1.6 million
viewers and released on DVD and the
Internet the following day
The House of the Devil (2009)
It was made available through
VOD on October 1, 2009. The film was
given a limited theatrical release in the
On October 30, 2009.The DVD and
Blu-ray of the film were released on
February 2, 2010.A promotional copy
of the film was released on VHS in a
clamshell box like the ones that many
early VHS films of the 1980s came in.
Using the BFI site linked below, choose one film
you are interested in or have seen. Click on it’s
link for the case study. Read this document to
learn about it’s marketing and distribution
strategy. These case studies are incredibly
detailed and RELEVANT. An incredible resource.
http://www.bfi.org.uk/film-industry/lottery-funding-distribution/insight-reports-
case-studies-audience-research/new-ways-reaching-audiences-distribution

Mais conteúdo relacionado

Mais procurados

The Netflix Effect: How one company conquered and redefined an industry and i...
The Netflix Effect: How one company conquered and redefined an industry and i...The Netflix Effect: How one company conquered and redefined an industry and i...
The Netflix Effect: How one company conquered and redefined an industry and i...Alyssa Clevelle
 
Section b developments in 21st century cinema and film
Section b developments in 21st century cinema and filmSection b developments in 21st century cinema and film
Section b developments in 21st century cinema and filmLou Davies
 
MIS - Final Presentation
MIS - Final PresentationMIS - Final Presentation
MIS - Final PresentationSampad Acharya
 
Film Distribution ect.
Film Distribution ect.Film Distribution ect.
Film Distribution ect.MaddyDaniel
 
Film consumption
Film consumptionFilm consumption
Film consumptionNaamah Hill
 
Film production distribution process 11 11 2015
Film production  distribution process 11 11 2015Film production  distribution process 11 11 2015
Film production distribution process 11 11 2015JenniferAnnTrimnell
 
Revision piracy, ownership, the digital age, proliferation of hardware
Revision   piracy, ownership, the digital age, proliferation of hardwareRevision   piracy, ownership, the digital age, proliferation of hardware
Revision piracy, ownership, the digital age, proliferation of hardwaresandraoddy2
 
Ndt in the film industry
Ndt in the film industryNdt in the film industry
Ndt in the film industryNaamah Hill
 
Shifty case study
Shifty case studyShifty case study
Shifty case studyNaamah Hill
 
UK Film Consumption
UK Film ConsumptionUK Film Consumption
UK Film Consumptionsmdoyle
 
P:\media studies\as level media\film industry\working title\how film makes it...
P:\media studies\as level media\film industry\working title\how film makes it...P:\media studies\as level media\film industry\working title\how film makes it...
P:\media studies\as level media\film industry\working title\how film makes it...ecclestona
 
Submarine - Audiences and Institutions
Submarine - Audiences and InstitutionsSubmarine - Audiences and Institutions
Submarine - Audiences and InstitutionsBelinda Raji
 
A Field in England (Ben Wheatley)
A Field in England (Ben Wheatley)A Field in England (Ben Wheatley)
A Field in England (Ben Wheatley)HeworthMedia1
 
Tech convergence & prolif of hardware content 2pdf
Tech convergence & prolif of hardware content 2pdfTech convergence & prolif of hardware content 2pdf
Tech convergence & prolif of hardware content 2pdfsandraoddy2
 

Mais procurados (18)

The Netflix Effect: How one company conquered and redefined an industry and i...
The Netflix Effect: How one company conquered and redefined an industry and i...The Netflix Effect: How one company conquered and redefined an industry and i...
The Netflix Effect: How one company conquered and redefined an industry and i...
 
Section b developments in 21st century cinema and film
Section b developments in 21st century cinema and filmSection b developments in 21st century cinema and film
Section b developments in 21st century cinema and film
 
Exemplar Essay Plan - Warp Films Research
Exemplar Essay Plan - Warp Films ResearchExemplar Essay Plan - Warp Films Research
Exemplar Essay Plan - Warp Films Research
 
MIS - Final Presentation
MIS - Final PresentationMIS - Final Presentation
MIS - Final Presentation
 
Film Distribution ect.
Film Distribution ect.Film Distribution ect.
Film Distribution ect.
 
Film consumption
Film consumptionFilm consumption
Film consumption
 
Netflix - Success Case study v1.5
Netflix - Success Case study v1.5Netflix - Success Case study v1.5
Netflix - Success Case study v1.5
 
Film production distribution process 11 11 2015
Film production  distribution process 11 11 2015Film production  distribution process 11 11 2015
Film production distribution process 11 11 2015
 
Film
Film Film
Film
 
Revision piracy, ownership, the digital age, proliferation of hardware
Revision   piracy, ownership, the digital age, proliferation of hardwareRevision   piracy, ownership, the digital age, proliferation of hardware
Revision piracy, ownership, the digital age, proliferation of hardware
 
Ndt in the film industry
Ndt in the film industryNdt in the film industry
Ndt in the film industry
 
Shifty case study
Shifty case studyShifty case study
Shifty case study
 
UK Film Consumption
UK Film ConsumptionUK Film Consumption
UK Film Consumption
 
P:\media studies\as level media\film industry\working title\how film makes it...
P:\media studies\as level media\film industry\working title\how film makes it...P:\media studies\as level media\film industry\working title\how film makes it...
P:\media studies\as level media\film industry\working title\how film makes it...
 
Film on Demand
Film on DemandFilm on Demand
Film on Demand
 
Submarine - Audiences and Institutions
Submarine - Audiences and InstitutionsSubmarine - Audiences and Institutions
Submarine - Audiences and Institutions
 
A Field in England (Ben Wheatley)
A Field in England (Ben Wheatley)A Field in England (Ben Wheatley)
A Field in England (Ben Wheatley)
 
Tech convergence & prolif of hardware content 2pdf
Tech convergence & prolif of hardware content 2pdfTech convergence & prolif of hardware content 2pdf
Tech convergence & prolif of hardware content 2pdf
 

Destaque

Classifying Audiences
Classifying AudiencesClassifying Audiences
Classifying AudiencesNaamah Hill
 
Marketing Harry Potter Part 2
Marketing Harry Potter  Part 2Marketing Harry Potter  Part 2
Marketing Harry Potter Part 2Naamah Hill
 
Getting creative
Getting creativeGetting creative
Getting creativeNaamah Hill
 
Sound in TV Drama
Sound in TV DramaSound in TV Drama
Sound in TV Dramamissgillies
 
Disability answers
Disability answersDisability answers
Disability answersNaamah Hill
 
The Massive Summary - Hobbit
The Massive Summary - HobbitThe Massive Summary - Hobbit
The Massive Summary - HobbitNaamah Hill
 
Linking Spec to Case Studies
Linking Spec to Case StudiesLinking Spec to Case Studies
Linking Spec to Case StudiesNaamah Hill
 
Evaluation Question 3
Evaluation Question 3Evaluation Question 3
Evaluation Question 3lisacrofts_
 
Marketing Harry Potter Part 1
Marketing Harry Potter Part 1Marketing Harry Potter Part 1
Marketing Harry Potter Part 1Naamah Hill
 
The Audience - Stats
The Audience - StatsThe Audience - Stats
The Audience - StatsNaamah Hill
 
Representation of Ethnicity in TV Drama Group Work
Representation of Ethnicity in TV Drama Group WorkRepresentation of Ethnicity in TV Drama Group Work
Representation of Ethnicity in TV Drama Group Workmissgillies
 
Mark scheme for tv drama
Mark scheme for tv dramaMark scheme for tv drama
Mark scheme for tv dramaNaamah Hill
 
The Foundation Portfolio
The Foundation PortfolioThe Foundation Portfolio
The Foundation PortfolioNaamah Hill
 
Specification Section B
Specification Section BSpecification Section B
Specification Section BNaamah Hill
 
As G322 revision booklet
As G322 revision bookletAs G322 revision booklet
As G322 revision bookletNaamah Hill
 

Destaque (20)

Classifying Audiences
Classifying AudiencesClassifying Audiences
Classifying Audiences
 
Marketing Harry Potter Part 2
Marketing Harry Potter  Part 2Marketing Harry Potter  Part 2
Marketing Harry Potter Part 2
 
Getting creative
Getting creativeGetting creative
Getting creative
 
Sound in TV Drama
Sound in TV DramaSound in TV Drama
Sound in TV Drama
 
Disability answers
Disability answersDisability answers
Disability answers
 
The Massive Summary - Hobbit
The Massive Summary - HobbitThe Massive Summary - Hobbit
The Massive Summary - Hobbit
 
Past questions
Past questionsPast questions
Past questions
 
Linking Spec to Case Studies
Linking Spec to Case StudiesLinking Spec to Case Studies
Linking Spec to Case Studies
 
Evaluation Question 3
Evaluation Question 3Evaluation Question 3
Evaluation Question 3
 
Marketing Harry Potter Part 1
Marketing Harry Potter Part 1Marketing Harry Potter Part 1
Marketing Harry Potter Part 1
 
Study notes
Study notesStudy notes
Study notes
 
The Audience - Stats
The Audience - StatsThe Audience - Stats
The Audience - Stats
 
Age examples
Age examplesAge examples
Age examples
 
Initial Plans
Initial PlansInitial Plans
Initial Plans
 
Representation of Ethnicity in TV Drama Group Work
Representation of Ethnicity in TV Drama Group WorkRepresentation of Ethnicity in TV Drama Group Work
Representation of Ethnicity in TV Drama Group Work
 
Mark scheme for tv drama
Mark scheme for tv dramaMark scheme for tv drama
Mark scheme for tv drama
 
1.intro to unit
1.intro to unit1.intro to unit
1.intro to unit
 
The Foundation Portfolio
The Foundation PortfolioThe Foundation Portfolio
The Foundation Portfolio
 
Specification Section B
Specification Section BSpecification Section B
Specification Section B
 
As G322 revision booklet
As G322 revision bookletAs G322 revision booklet
As G322 revision booklet
 

Semelhante a Current Consumer Issues - Audiences and Institutions

Film Piracy Presentation
Film Piracy PresentationFilm Piracy Presentation
Film Piracy PresentationJoedanter
 
Streaming Wars-- the Netflix's way
Streaming Wars-- the Netflix's wayStreaming Wars-- the Netflix's way
Streaming Wars-- the Netflix's wayWayne Wei
 
Case Study- Netflix.pptx
Case Study- Netflix.pptxCase Study- Netflix.pptx
Case Study- Netflix.pptxAnushkaPillai11
 
Technology - proliferation of hardware and content
Technology - proliferation of hardware and contentTechnology - proliferation of hardware and content
Technology - proliferation of hardware and contentVictory Media
 
Redbox DVD Rental Industry
Redbox DVD Rental IndustryRedbox DVD Rental Industry
Redbox DVD Rental IndustryCourtney Davis
 
Marketing Final Project Team 11
Marketing Final Project Team 11Marketing Final Project Team 11
Marketing Final Project Team 11Faateh Ali Dhillon
 
Television Vs The Internet
Television Vs The InternetTelevision Vs The Internet
Television Vs The InternetHeather Edwards
 
Swot And Pestel Analysis Of Hulu
Swot And Pestel Analysis Of HuluSwot And Pestel Analysis Of Hulu
Swot And Pestel Analysis Of HuluDanielle Richardson
 
Tech convergence & prolif of hardware content
Tech convergence & prolif of hardware contentTech convergence & prolif of hardware content
Tech convergence & prolif of hardware contentsandraoddy2
 
Distribution among independent films
Distribution among independent filmsDistribution among independent films
Distribution among independent filmsAlexdavies44
 
Increasing Frequency And Normality Of Piracy
Increasing Frequency And Normality Of PiracyIncreasing Frequency And Normality Of Piracy
Increasing Frequency And Normality Of PiracyJulie Moore
 
The Challenging Switch From DVD Or Blu-Ray
The Challenging Switch From DVD Or Blu-RayThe Challenging Switch From DVD Or Blu-Ray
The Challenging Switch From DVD Or Blu-RayNatasha Barnett
 
Streaming| Video Movies TV Shows| June 2019
Streaming| Video Movies TV Shows| June 2019Streaming| Video Movies TV Shows| June 2019
Streaming| Video Movies TV Shows| June 2019paul young cpa, cga
 
Netflix Research Paper Outline
Netflix Research Paper OutlineNetflix Research Paper Outline
Netflix Research Paper OutlineKate Subramanian
 

Semelhante a Current Consumer Issues - Audiences and Institutions (20)

Netflix
NetflixNetflix
Netflix
 
Netflix
Netflix Netflix
Netflix
 
Film Piracy Presentation
Film Piracy PresentationFilm Piracy Presentation
Film Piracy Presentation
 
Streaming Wars-- the Netflix's way
Streaming Wars-- the Netflix's wayStreaming Wars-- the Netflix's way
Streaming Wars-- the Netflix's way
 
Company report Netflix
Company report NetflixCompany report Netflix
Company report Netflix
 
Case Study- Netflix.pptx
Case Study- Netflix.pptxCase Study- Netflix.pptx
Case Study- Netflix.pptx
 
Technology - proliferation of hardware and content
Technology - proliferation of hardware and contentTechnology - proliferation of hardware and content
Technology - proliferation of hardware and content
 
Redbox DVD Rental Industry
Redbox DVD Rental IndustryRedbox DVD Rental Industry
Redbox DVD Rental Industry
 
Netflix Case Study
Netflix Case StudyNetflix Case Study
Netflix Case Study
 
Netflix
NetflixNetflix
Netflix
 
Netflix Case Study
Netflix Case StudyNetflix Case Study
Netflix Case Study
 
Marketing Final Project Team 11
Marketing Final Project Team 11Marketing Final Project Team 11
Marketing Final Project Team 11
 
Television Vs The Internet
Television Vs The InternetTelevision Vs The Internet
Television Vs The Internet
 
Swot And Pestel Analysis Of Hulu
Swot And Pestel Analysis Of HuluSwot And Pestel Analysis Of Hulu
Swot And Pestel Analysis Of Hulu
 
Tech convergence & prolif of hardware content
Tech convergence & prolif of hardware contentTech convergence & prolif of hardware content
Tech convergence & prolif of hardware content
 
Distribution among independent films
Distribution among independent filmsDistribution among independent films
Distribution among independent films
 
Increasing Frequency And Normality Of Piracy
Increasing Frequency And Normality Of PiracyIncreasing Frequency And Normality Of Piracy
Increasing Frequency And Normality Of Piracy
 
The Challenging Switch From DVD Or Blu-Ray
The Challenging Switch From DVD Or Blu-RayThe Challenging Switch From DVD Or Blu-Ray
The Challenging Switch From DVD Or Blu-Ray
 
Streaming| Video Movies TV Shows| June 2019
Streaming| Video Movies TV Shows| June 2019Streaming| Video Movies TV Shows| June 2019
Streaming| Video Movies TV Shows| June 2019
 
Netflix Research Paper Outline
Netflix Research Paper OutlineNetflix Research Paper Outline
Netflix Research Paper Outline
 

Mais de missgillies

Music Video directors
Music Video directorsMusic Video directors
Music Video directorsmissgillies
 
Fingersmith moderator report
Fingersmith moderator reportFingersmith moderator report
Fingersmith moderator reportmissgillies
 
Sexuality mix and match
Sexuality mix and matchSexuality mix and match
Sexuality mix and matchmissgillies
 
Tv drama & sexuality
Tv drama & sexualityTv drama & sexuality
Tv drama & sexualitymissgillies
 
Postmodernism and Fight Club
Postmodernism and Fight ClubPostmodernism and Fight Club
Postmodernism and Fight Clubmissgillies
 
Section 1a - Conventions
Section 1a - ConventionsSection 1a - Conventions
Section 1a - Conventionsmissgillies
 
Ethnicity and TV Drama
Ethnicity and TV DramaEthnicity and TV Drama
Ethnicity and TV Dramamissgillies
 
Fight Club - Political Reading
Fight Club - Political ReadingFight Club - Political Reading
Fight Club - Political Readingmissgillies
 
Sound Match-Up Answers
Sound Match-Up AnswersSound Match-Up Answers
Sound Match-Up Answersmissgillies
 
The Last Theorists
The Last TheoristsThe Last Theorists
The Last Theoristsmissgillies
 
Bioshock Infinite Reading - Postmodernism
Bioshock Infinite Reading - PostmodernismBioshock Infinite Reading - Postmodernism
Bioshock Infinite Reading - Postmodernismmissgillies
 
Representation - Love Actually and Four Lions
Representation - Love Actually and Four LionsRepresentation - Love Actually and Four Lions
Representation - Love Actually and Four Lionsmissgillies
 
Representation - An Introduction
Representation - An IntroductionRepresentation - An Introduction
Representation - An Introductionmissgillies
 
Gender in Fight Club
Gender in Fight ClubGender in Fight Club
Gender in Fight Clubmissgillies
 
Inception Part 1
Inception Part 1Inception Part 1
Inception Part 1missgillies
 
The Fifth Estate Case Study
The Fifth Estate Case StudyThe Fifth Estate Case Study
The Fifth Estate Case Studymissgillies
 
Narrative and Conflict in Four Lions and Love Actually
Narrative and Conflict in Four Lions and Love ActuallyNarrative and Conflict in Four Lions and Love Actually
Narrative and Conflict in Four Lions and Love Actuallymissgillies
 

Mais de missgillies (20)

Music Video directors
Music Video directorsMusic Video directors
Music Video directors
 
Music Industry
Music IndustryMusic Industry
Music Industry
 
AS to A2 intro
AS to A2 introAS to A2 intro
AS to A2 intro
 
Fingersmith moderator report
Fingersmith moderator reportFingersmith moderator report
Fingersmith moderator report
 
Sexuality mix and match
Sexuality mix and matchSexuality mix and match
Sexuality mix and match
 
Tv drama & sexuality
Tv drama & sexualityTv drama & sexuality
Tv drama & sexuality
 
Postmodernism and Fight Club
Postmodernism and Fight ClubPostmodernism and Fight Club
Postmodernism and Fight Club
 
Section 1a - Conventions
Section 1a - ConventionsSection 1a - Conventions
Section 1a - Conventions
 
Ethnicity and TV Drama
Ethnicity and TV DramaEthnicity and TV Drama
Ethnicity and TV Drama
 
Fight Club - Political Reading
Fight Club - Political ReadingFight Club - Political Reading
Fight Club - Political Reading
 
Sound Match-Up Answers
Sound Match-Up AnswersSound Match-Up Answers
Sound Match-Up Answers
 
The Last Theorists
The Last TheoristsThe Last Theorists
The Last Theorists
 
Bioshock Infinite Reading - Postmodernism
Bioshock Infinite Reading - PostmodernismBioshock Infinite Reading - Postmodernism
Bioshock Infinite Reading - Postmodernism
 
The Star System
The Star SystemThe Star System
The Star System
 
Representation - Love Actually and Four Lions
Representation - Love Actually and Four LionsRepresentation - Love Actually and Four Lions
Representation - Love Actually and Four Lions
 
Representation - An Introduction
Representation - An IntroductionRepresentation - An Introduction
Representation - An Introduction
 
Gender in Fight Club
Gender in Fight ClubGender in Fight Club
Gender in Fight Club
 
Inception Part 1
Inception Part 1Inception Part 1
Inception Part 1
 
The Fifth Estate Case Study
The Fifth Estate Case StudyThe Fifth Estate Case Study
The Fifth Estate Case Study
 
Narrative and Conflict in Four Lions and Love Actually
Narrative and Conflict in Four Lions and Love ActuallyNarrative and Conflict in Four Lions and Love Actually
Narrative and Conflict in Four Lions and Love Actually
 

Último

Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 

Último (20)

Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 

Current Consumer Issues - Audiences and Institutions

  • 1. Make a pie chart with a key showing the different ways you consume movies… Think about… Cinema, Netflix, TV, Stream illegally, Torrent, Sky, OnDemand, Youtube, DVD, VHS Casette etc…
  • 2. How do you think institutions want you to consume movies? Think about how your pie chart might change!
  • 3. Let’s recap. A definition for each of these… • Produsers • Fragmented audience • Push/Pull Marketing • Digital Distribution • Piracy
  • 5. • The Digital Audience mainly wants three things when it comes to watching movies: they want them affordable, easy to use/consume, and available how and when they want it. • The Hobbit was the most pirated film last year with 8.4 million downloads (Torrent Freak) • It's unclear how much of a dent movie piracy is making on box office revenue - box office earnings were record-high in 2013 with nearly $11 billion in revenue. • Orange Wednesdays (example of synergy) allowing audience members with orange broadband or mobile phones to get 2 for 1 tickets to the cinema on Wednesdays.
  • 6. 432 million unique internet users explicitly sought infringing content during January 2013
  • 7. The ‘Stop Online Piracy Act’ and Megaupload Problematic however – the internet is not static, data can be moved and adjusted. FindAnyFilm.com is a site where you can find films to watch legally – whether on the web, bought from a retailer or at the cinema. Netflix and LOVEFiLM (Which we will discover later) Blinkbox – newer releases faster, a little more expensive. Part of Tesco. “The television and movie community is working every day to develop new and innovative ways to watch content online, and as the internet’s gatekeepers, search engines share a responsibility to play a constructive role in not directing audiences to illegitimate content,” - MPAA chairman Chris Dodd.
  • 8. Choose one of the following questions and create a brainstorm in pairs to answer… • Is piracy as big a threat to the film industry as they suggest? • Should we consider illegal downloads and file sharing as a ‘new’ form or distribution? • Where do we go from here? What does the future hold in terms of piracy and the film industry?
  • 9. • Netflix has become increasingly popular in English speaking countries, especially Canada, where it is actively used by 20% of English speaking households. • Netflix CEO Reed Hastings has said that ever since Netflix launched in Canada 3 years ago, BitTorrent is down 50%.
  • 11. • LOVEFiLM has over 70,000 titles! • You can still download even if you don’t have a rental subscription to LOVEFiLM. Prices start from 79p and go up to £1.99 for a feature length film. • LOVEFiLM also offers a competitive DVD post rental service. • A full subscription costs £4.99 for unlimited access to digital streaming. • It operates a separate service LOVEFiLM Box Office where you can digitally rent new and old movies for 48 hours via a computer for the additional price of £2.49-£3.49 (much like the service provided by Sky Box Office, iTunes or BT Vision).
  • 13. • Netflix has over 100,000 titles in its catalogue with a large focus on TV shows from both the UK and USA. • As of September 2013, Netflix reported global streaming subscribers at 40.4 million (31.2 million in U.S.). • Critics have said what Netflix lacks in films is made up in its sheer mass of TV content and high quality speed. • It costs £5.99 per month for a subscription to digital stream content. • Content is available on multiple devices from the one subscription fee. • https://www.youtube.com/watch?v=Puv1lS00ho0
  • 14. 1. Who do you think the two companies are trying to appeal to? 2. Draw up the following table and write down positives and negatives for digital content streaming sites Positives (Netflix/LOVEFiLM) Negatives (Netflix/LOVEFiLM)
  • 15. • Put the cards in order – how does the traditional film distribution system work ?
  • 16. 1st Cinema Release 2nd DVD release / Blu-Ray release 3rd Pay-per-view TV release 4th Video on demand release 5th Free-to-air release Theatrical Window is 4-6 months!
  • 17. • More and more films are being released as a ‘simultaneous release’ meaning they get released in theatres, on DVD/VOD and other platforms on the same day or within a shorter time frame (shrinking of the theatrical window) than traditional release strategies, which indicates that studios are seeing a trend in media consumption.
  • 19. The Road to Guantanamo Bay (2006) The film premiered at the Berlin International Film Festival on 14 February 2006. It was broadcast to the UK on Channel 4 on 9 March, attracting 1.6 million viewers and released on DVD and the Internet the following day
  • 20. The House of the Devil (2009) It was made available through VOD on October 1, 2009. The film was given a limited theatrical release in the On October 30, 2009.The DVD and Blu-ray of the film were released on February 2, 2010.A promotional copy of the film was released on VHS in a clamshell box like the ones that many early VHS films of the 1980s came in.
  • 21. Using the BFI site linked below, choose one film you are interested in or have seen. Click on it’s link for the case study. Read this document to learn about it’s marketing and distribution strategy. These case studies are incredibly detailed and RELEVANT. An incredible resource. http://www.bfi.org.uk/film-industry/lottery-funding-distribution/insight-reports- case-studies-audience-research/new-ways-reaching-audiences-distribution