How Brand Advocacy and use of social media can help your ROI.

1. Head of Lettuce Media
A Social Media Strategy company

2. Driving Sales To Your Front Door
"It's a learning process for everyone in this industry. Nobody is an
expert. We started with one goal: listen, listen, listen". -@Audi

3. Social Media Drives Brand Loyalty
• 14% of people trust ads, while 76% trust consumer
recommendations.
• 67% of brand followers will purchase that brand

4. • How to participate in conversation
• Why you should interact with consumers
• How to empower your brand’s audience

5. How to participate in conversation?
"If you wish to persuade me, you must think my thoughts,
feel my feelings, and speak my words." - Cicero
• Entertain
• Engage
• Educate

6. Why you should interact with consumers…..
"People join brands, they do not buy them" - Erin Claire
• Increases sale opportunities
-ROI in potential car sales for Audi
• Improve company reputation
• Gain lifelong customers and brand advocates

7. How to Empower Your Brand’s Audience.
• What are brand advocates?
• How to find brand
advocates?
-Monitor social media
-Crowdtap
-Blogger outreach

8. What Not to do
• Don’t abandon your online community
• Not “Googling” your brand ambassadors
• Forget that consumers online are real people
• Use Klout as a base for influence.

9. What to do
• Reference Members
• Invite Followers to Events
• Thank people
• Interact
• Be Excellent to Each Other

10. Head of Lettuce Media
A Social Media Strategy company