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Social Media 101 - Surrey International Writers' Conference

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miss604

Social Media 101 - Introduction to social networks and blogging.

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REBECCA BOLLWITT Miss604.com/contact Miss604.com/Twitter Miss604.com/Facebook
@Miss604 #SiWC2011 Please tweet about this talk
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011 Pancakes, coyotes, loud vacuum cleaners in the hallway.
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 By 2008 I had my content figured out, #SiWC2011 but there was something missing... @Miss604 Twitter Usage Miss604.com Traffic
@Miss604 #SiWC2011 http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
@Miss604 #SiWC2011 Social Media 101
@Miss604 #SiWC2011 Blogs 200,000,000
@Miss604 #SiWC2011 YouTube 300,000,000
@Miss604 #SiWC2011 Flickr 10,000,000
@Miss604 #SiWC2011 Twitter 100,000,000
@Miss604 #SiWC2011 Facebook 500,000,000
@Miss604 #SiWC2011 It's easy to see the associated risks of a life-logging device. From stalkers to identity theft, recording such information (and to unlock its true value, posting it online) makes us vulnerable to all manner of bad actors. But what about the cost of not sharing? In the online realm, that might mean you simply don't exist. Pete Cashmore of Mashable on CNN.com
@Miss604 #SiWC2011 Blog RSS Feed SEO
@Miss604 #SiWC2011 Blog RSS Feed SEO
@Miss604 #SiWC2011 Blog RSS Feed SEO
@Miss604 #SiWC2011 SEO
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011 Companies that blog have far better marketing results* 55% more visitors to their site 97% more inbound links 434% more indexed pages *HubSpot
@Miss604 #SiWC2011
@Miss604 #SiWC2011 •Free •Online-based •Owned by Google •http://YourSite.Blogspot.com
@Miss604 #SiWC2011 •Free •Online-based •Powering 10 million + counting •http://YourSite.WordPress.com
@Miss604 #SiWC2011 •Free •Online-based •Powering 10 million + counting •http://YourSite.WordPress.com •80-90% of SEO is covered •You control 100% •Endless theme & design possibilities •Plugins •Advertising
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011 Community online offline
@Miss604 #SiWC2011 Community online offline
@Miss604 #SiWC2011 Community online offline
@Miss604 #SiWC2011 Community online offline Engaging in a conversation
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011 http://wholefoodsmarket.com/twitter YourSite.com/Social
@Miss604 #SiWC2011 What Website that is updated frequently Subscription Comments Point of View Why To share your thoughts Have a discussion Grow your audience Share your passion Your home base online
@Miss604 #SiWC2011 2nd Largest Search Engine in the World
@Miss604 #SiWC2011 http://www.youtube.com/watch?v=OFv2W7Duqiw
@Miss604 #SiWC2011 http://www.youtube.com/watch?v=IztorYlqD9Y
@Miss604 #SiWC2011 http://www.assistingauthors.com/2011/author-youtube-channel/
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011 What What Website that is updated Video & photo sharing frequently Entertainment Subscription Cataloging/Storage Comments Licences/privacy options Point of View Why Why To share your thoughts Share photos & videos Have a discussion Make them searchable Grow your audience Bring traffic to your Share your passion site/blog Your home base online
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011 Source: HubSpot
@Miss604 #SiWC2011 Saying as much as you can... ...140 characters at a time
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011 Anatomy of a Tweet Click to Reply How the Bookmark Click to Retweet tweet was posted
@Miss604 #SiWC2011 @Replies @Mentions
@Miss604 #SiWC2011 @Replies @Mentions
@Miss604 #SiWC2011 The Retweet RT
@Miss604 #SiWC2011 The Hashtag #
@Miss604 #SiWC2011 Search
@Miss604 #SiWC2011 Search
@Miss604 #SiWC2011 Search
@Miss604 #SiWC2011 How to get started...
@Miss604 #SiWC2011 • Sign up with a good name  
@Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile  
@Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011 Public or Private? “I find it ironic that Detroit is known as the *** motorcity and yet no one here knows how to *** drive.”
@Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates   • Find people you want to follow  
@Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates   • Find people you want to follow   http://mashable.com/2009/05/08/twitter-authors/
@Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates   • Find people you want to follow   http://www.globaltvbc.com/onthego/twitter/index.html
@Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates   • Find people you want to follow • Use the right tools  
@Miss604 #SiWC2011 UberTwitter Twitter for iPhone, HootSuite, Echofon
@Miss604 #SiWC2011 HootSuite.com
@Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates   • Find people you want to follow • Use the right tools • It’s not always SELL SELL SELL  
@Miss604 #SiWC2011 • Sign up with a good name We have flowers for sale!   • Setup your profile Visit our website!   • Start making updates   Flowers are awesome. We • Find people you want to follow have them! Come to our store, visit our website! • Use the right tools • It’s not always SELL SELL SELL It’s a beautiful day to sell flowers.   Stop by our store today!
@Miss604 #SiWC2011 • Sign up with a good name New Blog Post: How to care   for cut flowers when you get • Setup your profile them home [link]   • Start making updates We’re participating in the Fort   • Find people you want to follow Langley Festival. Stop by between 9 & 5 on Saturday for great • Use the right tools deals. • It’s not always SELL SELL SELL   A beautiful wedding bouquet put together by Jane: [PIC]
@Miss604 #SiWC2011 What What What Website that is updated Video & photo sharing frequently 140 character updates Entertainment Share info & thoughts Subscription Cataloging/Storage Comments Share links Licences/privacy options Point of View Why Why Why To share your thoughts Share photos & videos Learn & engage Have a discussion Make them searchable Build and audience Grow your audience Bring traffic to your Drive traffic to your Share your passion site/blog site/blog Your home base online
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011 Anatomy of Add multimedia a Status Update Tag people Add a location Who can see it
@Miss604 #SiWC2011 Anatomy of a Status Update How it was posted “Like” the post or comments on the post
@Miss604 #SiWC2011 Sharing
@Miss604 #SiWC2011
@Miss604 #SiWC2011
@Miss604 #SiWC2011 Community online offline
@Miss604 #SiWC2011 Ask Questions
@Miss604 #SiWC2011 Privacy
@Miss604 #SiWC2011 What What What What Website that is updated Video & photo sharing frequently 140 character updates Updates, photos, videos Entertainment Share info & thoughts Social timeline Subscription Cataloging/Storage Comments Share links Licences/privacy options Point of View Why Why Why Why To share your thoughts Share photos & videos Learn & engage Have a discussion Network with a community Make them searchable Build and audience Grow your audience Share with friends/family Bring traffic to your Drive traffic to your Drive traffic to your site/ Share your passion site/blog site/blog Your home base blog online
@Miss604 #SiWC2011 Know what you want to achieve Determine your level of engagement & stick with it Determine your level of privacy
@Miss604 #SiWC2011
REBECCA BOLLWITT Miss604.com/contact Miss604.com/Twitter Miss604.com/Facebook

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Social Media 101 - Surrey International Writers' Conference

  • 1. REBECCA BOLLWITT Miss604.com/contact Miss604.com/Twitter Miss604.com/Facebook
  • 2. @Miss604 #SiWC2011 Please tweet about this talk
  • 6. @Miss604 #SiWC2011 Pancakes, coyotes, loud vacuum cleaners in the hallway.
  • 10. @Miss604 By 2008 I had my content figured out, #SiWC2011 but there was something missing... @Miss604 Twitter Usage Miss604.com Traffic
  • 11. @Miss604 #SiWC2011 http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
  • 12. @Miss604 #SiWC2011 Social Media 101
  • 13. @Miss604 #SiWC2011 Blogs 200,000,000
  • 14. @Miss604 #SiWC2011 YouTube 300,000,000
  • 15. @Miss604 #SiWC2011 Flickr 10,000,000
  • 16. @Miss604 #SiWC2011 Twitter 100,000,000
  • 17. @Miss604 #SiWC2011 Facebook 500,000,000
  • 18. @Miss604 #SiWC2011 It's easy to see the associated risks of a life-logging device. From stalkers to identity theft, recording such information (and to unlock its true value, posting it online) makes us vulnerable to all manner of bad actors. But what about the cost of not sharing? In the online realm, that might mean you simply don't exist. Pete Cashmore of Mashable on CNN.com
  • 19. @Miss604 #SiWC2011 Blog RSS Feed SEO
  • 20. @Miss604 #SiWC2011 Blog RSS Feed SEO
  • 21. @Miss604 #SiWC2011 Blog RSS Feed SEO
  • 22. @Miss604 #SiWC2011 SEO
  • 35. @Miss604 #SiWC2011 Companies that blog have far better marketing results* 55% more visitors to their site 97% more inbound links 434% more indexed pages *HubSpot
  • 37. @Miss604 #SiWC2011 •Free •Online-based •Owned by Google •http://YourSite.Blogspot.com
  • 38. @Miss604 #SiWC2011 •Free •Online-based •Powering 10 million + counting •http://YourSite.WordPress.com
  • 39. @Miss604 #SiWC2011 •Free •Online-based •Powering 10 million + counting •http://YourSite.WordPress.com •80-90% of SEO is covered •You control 100% •Endless theme & design possibilities •Plugins •Advertising
  • 44. @Miss604 #SiWC2011 Community online offline
  • 45. @Miss604 #SiWC2011 Community online offline
  • 46. @Miss604 #SiWC2011 Community online offline
  • 47. @Miss604 #SiWC2011 Community online offline Engaging in a conversation
  • 52. @Miss604 #SiWC2011 http://wholefoodsmarket.com/twitter YourSite.com/Social
  • 53. @Miss604 #SiWC2011 What Website that is updated frequently Subscription Comments Point of View Why To share your thoughts Have a discussion Grow your audience Share your passion Your home base online
  • 54. @Miss604 #SiWC2011 2nd Largest Search Engine in the World
  • 55. @Miss604 #SiWC2011 http://www.youtube.com/watch?v=OFv2W7Duqiw
  • 56. @Miss604 #SiWC2011 http://www.youtube.com/watch?v=IztorYlqD9Y
  • 57. @Miss604 #SiWC2011 http://www.assistingauthors.com/2011/author-youtube-channel/
  • 65. @Miss604 #SiWC2011 What What Website that is updated Video & photo sharing frequently Entertainment Subscription Cataloging/Storage Comments Licences/privacy options Point of View Why Why To share your thoughts Share photos & videos Have a discussion Make them searchable Grow your audience Bring traffic to your Share your passion site/blog Your home base online
  • 68. @Miss604 #SiWC2011 Source: HubSpot
  • 69. @Miss604 #SiWC2011 Saying as much as you can... ...140 characters at a time
  • 73. @Miss604 #SiWC2011 Anatomy of a Tweet Click to Reply How the Bookmark Click to Retweet tweet was posted
  • 74. @Miss604 #SiWC2011 @Replies @Mentions
  • 75. @Miss604 #SiWC2011 @Replies @Mentions
  • 76. @Miss604 #SiWC2011 The Retweet RT
  • 77. @Miss604 #SiWC2011 The Hashtag #
  • 78. @Miss604 #SiWC2011 Search
  • 79. @Miss604 #SiWC2011 Search
  • 80. @Miss604 #SiWC2011 Search
  • 81. @Miss604 #SiWC2011 How to get started...
  • 82. @Miss604 #SiWC2011 • Sign up with a good name  
  • 83. @Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile  
  • 84. @Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates
  • 88. @Miss604 #SiWC2011 Public or Private? “I find it ironic that Detroit is known as the *** motorcity and yet no one here knows how to *** drive.”
  • 89. @Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates   • Find people you want to follow  
  • 90. @Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates   • Find people you want to follow   http://mashable.com/2009/05/08/twitter-authors/
  • 91. @Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates   • Find people you want to follow   http://www.globaltvbc.com/onthego/twitter/index.html
  • 92. @Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates   • Find people you want to follow • Use the right tools  
  • 93. @Miss604 #SiWC2011 UberTwitter Twitter for iPhone, HootSuite, Echofon
  • 94. @Miss604 #SiWC2011 HootSuite.com
  • 95. @Miss604 #SiWC2011 • Sign up with a good name   • Setup your profile   • Start making updates   • Find people you want to follow • Use the right tools • It’s not always SELL SELL SELL  
  • 96. @Miss604 #SiWC2011 • Sign up with a good name We have flowers for sale!   • Setup your profile Visit our website!   • Start making updates   Flowers are awesome. We • Find people you want to follow have them! Come to our store, visit our website! • Use the right tools • It’s not always SELL SELL SELL It’s a beautiful day to sell flowers.   Stop by our store today!
  • 97. @Miss604 #SiWC2011 • Sign up with a good name New Blog Post: How to care   for cut flowers when you get • Setup your profile them home [link]   • Start making updates We’re participating in the Fort   • Find people you want to follow Langley Festival. Stop by between 9 & 5 on Saturday for great • Use the right tools deals. • It’s not always SELL SELL SELL   A beautiful wedding bouquet put together by Jane: [PIC]
  • 98. @Miss604 #SiWC2011 What What What Website that is updated Video & photo sharing frequently 140 character updates Entertainment Share info & thoughts Subscription Cataloging/Storage Comments Share links Licences/privacy options Point of View Why Why Why To share your thoughts Share photos & videos Learn & engage Have a discussion Make them searchable Build and audience Grow your audience Bring traffic to your Drive traffic to your Share your passion site/blog site/blog Your home base online
  • 104. @Miss604 #SiWC2011 Anatomy of Add multimedia a Status Update Tag people Add a location Who can see it
  • 105. @Miss604 #SiWC2011 Anatomy of a Status Update How it was posted “Like” the post or comments on the post
  • 106. @Miss604 #SiWC2011 Sharing
  • 109. @Miss604 #SiWC2011 Community online offline
  • 110. @Miss604 #SiWC2011 Ask Questions
  • 111. @Miss604 #SiWC2011 Privacy
  • 112. @Miss604 #SiWC2011 What What What What Website that is updated Video & photo sharing frequently 140 character updates Updates, photos, videos Entertainment Share info & thoughts Social timeline Subscription Cataloging/Storage Comments Share links Licences/privacy options Point of View Why Why Why Why To share your thoughts Share photos & videos Learn & engage Have a discussion Network with a community Make them searchable Build and audience Grow your audience Share with friends/family Bring traffic to your Drive traffic to your Drive traffic to your site/ Share your passion site/blog site/blog Your home base blog online
  • 113. @Miss604 #SiWC2011 Know what you want to achieve Determine your level of engagement & stick with it Determine your level of privacy
  • 115. REBECCA BOLLWITT Miss604.com/contact Miss604.com/Twitter Miss604.com/Facebook

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